According to a free whitepaper by Mr. Youth, Millennial Moms, those born between 1977 and 1996, are quickly becoming the biggest users of the online space. The report documents this segment of the population’s ability to multi-task, utilize multiple devices and over share on popular social networks. Another interesting point is that this generation utilizes communities, or even creates communities when they are dealing with important life changes.
Gary Eckstein recently posted on Social Media Today about the value that social bookmarking can provide to website owners. They look at sharing services, like Digg, which allows viewers to vote on what they found interesting. Bookmarking services allow bookmarking of individual web pages, but a web based bookmarking program allows anyone to access the bookmarks across the web.
Eckstein offers these advantages to these two services:
1. Links: Every time someone shares or bookmarks a web page an additional link to the shared/bookmarked page is created. These links are indexed by the search engines (e.g. Google and Yahoo). It is common knowledge that search ranking is weighted heavily by the number of links to every web page i.e. the more links the more ‘important’ the search engines deem the page.
2. Expanded Audience: Sharing and bookmarking services (especially sharing services) list the pages submitted to the services. Anyone visiting and searching the sharing (or bookmarking) service may be presented with a link to the original content. This translates into a greatly expanded potential audience.
Do you frequently participate in a social bookmarking service? Have you seen it increase the amount of traffic you have visiting your website?
An interesting poll taken by the Social Media Club shows where people read their RSS feeds. Out of his 170 respondents, 146 people read their readers during work hours. Following that, 96 people read their feeds in the living room. Interesting numbers may be that 18 people read while in the car and 11 while walking.
What do you think? When do your posts go live? How can you take this information and promote your blog?
At Social Media Today, Josh Peters recently commented on how to increase your blog readership. Get involved in the conversation going on around the web. People are out there talking about the topic of your blog, so throw in your opinions on their posts or Twitter comments. People will make it back to your blog if you give them a reason to read it.
Today, I came across this article at Social Media Today. Chris Mischler is raising money for diabetes research for the Diabetes Research Institute. He started off locally in his community, then turned to communities online to raise money for the cause. His spin, however, is with money goals that will slowly turn him into Mr. T. Find out more about his goal here.
He’s gaining traction, as he recently written about in the Milwaukee paper, and is currently at Phase 6 of his plan.
Phase 1: $100 Grew a beard
Phase 2: $200 Dyed my (blond) hair black
Phase 3: $300 Shaved the Mr. T mohawk
Phase 4: $500 Got an ear piercing, and an additional piercing for every $50 (up to 6)
Phase 5: $2,500 First-level of the tattoo challenge: ‘small’ “I Pity The Fool!” arm tattoo
Phase 6: $7,500 by Nov 23, 2008 A portrait of Mr. T above the text “I Pity The Fool!”
Phase 7: $20,000 The size of the tattoo doubles, to take up most of my upper arm
Phase 8: $50,000 An A-Team collage ‘quarter-sleeve’ tattoo
Phase 9: $100,000 A full A-Team collage tattoo on my back
Matt Rhodes recently posted on socialmediatoday that for American adults, online reviews are only second to word of mouth in terms of influencing purchase decisions. The report was published by Rubicon Consulting, and it also goes into detail about how a consumer-to-consumer message is much stronger than a brand-to-consumer message.
That means that consumers are turning to blogs, social communities, peer reviews, forums, and other forms of social media to help them make an informed decision before they go out and spend money on a product or service. Some of the areas in which the web has a greater influence on purchase decisions is consumer electronics. Companies like BestBuy and Circuit City have incorporated customer reviews next to each product in order to aid potential customers in making the right decision.
Is your business using social media to help your customers make a more informed decision?
Social Media Today author John Bell posted the following video Interview of Andrew Paulson, regarding the topic of Russian Social Media. Paulson shares his views and answers the question: “What does social media look like in Russia today”, “What’s next for Social Media in Russia”, and is there “More going on than advertising”.
Paulson is currently the Chairman of SUP, and was instrumental in the SUP’s purchase of LiveJournal from SixApart.
Do you agree or disagree with Andrew Paulson’s point of view?
In a recent blog post at Social Media Today, Michael Gass shared with us some of the companies out there using social media. After looking through the list, it’s great to see that each company is molding their social media plan to the audience they have. Here are some of the examples I liked: Xerox uses blogs, the NBA made a widget for it’s All Star Game, Delta is utilizing Flickr and a blog, and Bon Appetit has a very interactive Facebook page.
Has the list left out any corporations you’ve seen using social media?
YouTube now has a localized version for India, as mentioned here in SocialMediaToday. The addresses for the site are youtube.in, or youtube.co.in. Partners for the launch include: Zoom channel from the Bennet Coleman & Co, UTV and Rajshri Group. Steve Chen, CTO, and co-founder of YouTube had this to say:
‘We are very excited to bring a local version of YouTube to India considering the passion of users here for music and entertainment. For a culture that is steeped both in video and in storytelling, and where everyone has a voice ‘ YouTube India will not only offer Indian users more relevant content but also provide a platform to share India’s unique and diverse culture and lifestyle with the largest online video community in the world.’
In this post on socialmediatoday, the author raises a potentially controversial argument that ‘marketers cause unhappiness’. They go onto further state, that social media may ‘Open the door for ‘Happiness Marketing”. These are the reasons the author feels that social media is the cure for unhappy marketing:
-Social media allows you to treat your customers as individual people whose problems and complaints merit at least a vaguely human response, if not a resolution.-It allows you to speak honestly and imperfectly to people, instead of treating them like lab rats whose responses to your stimuli have been predicted, tracked, and already reported on the balance sheet. -It allows you to hear their delight in your product and service more clearly, and it allows them to share that delight with their family and friends in a (mostly) non-Big Brother-y way. -It allows you to tell the story of your company without it becoming ‘the Hollywood adaptation’ where the soul has been sucked out in pursuit of demographically-targeted, homogenized perfection.
What are your thoughts on this topic? Do you agree with the first point that marketers cause unhappiness?