Tag Archives: social media strategy

A look back at SMC20 2009: My Facebook’s On Fire! Some Thoughts

Social Media and Community 2.0 Strategies is taking place April 4-6, 2011, 2011, in Boston, Massachusetts. Fridays leading up to the event, we’ll be recapping on of the sessions from the 2010 Social Media & Community 2.0 Strategies Event. For more information on this year’s event, download the brochure.

My Facebook’s On Fire! Some Thoughts.


GE Healthcare Customer Acceleration leader Tom Zimmerman’s opening talk, “Join the Conversation,” just wrapped. In the wake of an open question to the audience – how do you manage a social media firestorm? – I’ve already had two really good conversations.

First off, Zimmerman admitted he’s never had to manage a firestorm on GE’s behalf, so he asked the audience what they’d do. No one was forthcoming about a situation unique to them, but there was plenty of opinion. The big takeaway seemed to be to know your weaknesses in advance of diving into social, and plan ahead for that.

Even if you can’t make the change people demand, stay respectful, open and responsive. A resistant attitude is the kiss of death.

Here’s the gist of two convos I had afterward:

With Ryan Bowling, director of communications for Mars Chocolate: if people know where you stand, and you’re not beating around the bush about it, it’s plenty. Most of Mars’ brands, such as Wrigleys, have individual social media strategies; he knows all community managers and discusses potential community issues with them swiftly. They are equipped with guidelines for how to respond to some social media situations in advance (likely reminiscent of the Air Force’s own Rules of Engagement for Blogging), as well as a clear understanding of the company’s pressure points: if a Mars brand get poked, the hope is that they’ll reflexively know best how to respond, like ninjas.

With Andy Abend of MarketSmarter. He’s blogging the conference too, and we discussed the work it takes to implement a social media strategy with a company that’s determined it wants outside help.

Asked how he feels about Apple’s “closed” and combative attitude toward users in the space, and he laughed.

“Is it really that closed?” he asked. He cited the various product leaks that cause frenzy, and we discussed Gizmodo in some depth; he thinks there was more behind the scenes.

But with regard to whether Steve Jobs’ openly hostile attitude toward journalists, etc. is a bad thing, he grinned and said, “I think it’s just part of the game.” In his view, getting a negative response out of Apple gives users a bit of a fame halo. It’s something that evidently works for Apple, maybe because there’s no ambiguity about where it stands.

Follow the goings-on in realtime on Twitter at #socialc20. You can also follow my stream @luckthelady.

Will NetFlix take over the internet?

In a recent article at Slate, they reveal that when Netflix opened for streaming business in Canada, 10% of Canadians visited the webpage. In the United States, at peak internet usage hours, it accounts for 20% of traffic. It is not yet available yet to the rest of the world, but how will bandwidth hold up?

Netflix clearly found the sweet spot of their consumers. In addition to streaming much of their video collection, they made deals with major television and movie distributors to increase their offerings to consumers. What can your company learn from what Netflix has done? They found what their consumers wanted, and offered it to them. What can you do to increase the satisfaction of your customers?

Top 7 Most Influential Female Voices Online

Site Sketch 101 recently posted a list of the top 7 influential female voices online. These women below all have an expertise and have used the power of social media to reach thousands of followers. Take a quick look, do any other women come to mind?

1. Arianna Huffington, co-founder and editor-in-chief of The Huffington Post
2. Ree Drummond, The Pioneer Woman
3. Sonia Simone, CopyBlogger and Third Tribe
4. Lorelle VanFossen, public speaker, trainer, writer, and consultant on web writing, web design, and blogging
5. Kara Swisher, co-producer and co-host of D: All Things Digital
6. Michelle Melkin, blogger, a syndicated columnist and a published author
7. Amber Naslund, marketing practitioner, and the Director of Community for Radian6 social media monitoring.

Social Media Pays: People More Likely to Buy from Brands they Follow

Andy Beal over at The Customer Collective posted on a recent report released by Chadwick Martin Bailey and iModerate Research Technologies which showcases that in a survey over 1500 consumers showed that they were more likely to buy from and recommend brands they follow on Twitter and Facebook. Cha-ching!

51% of those surveyed said they were more likely to buy from a brand after following them on Facebook; 67% said they were more likely to buy after following on Twitter. Brands also got a boost in recommendations: 60% of Facebook fans and 79% of Twitter followers were more likely to recommend a brand to their friends.

Learn more about this study:

Social Media Pays: People More Likely to Buy from Brands they Follow

Are you more likely to purchase a product that you follow on popular social networks?

Who is the Reigning Social Media Champ Between Google and Yahoo?

When it comes to social media, Yahoo and Google have differing strategies but both work well. Yahoo relies on outside partnership whereas Google uses in-house development. Yahoo recently announced that it would integrate Facebook Connect into it’s website, following the failed attempted of bidding for Facebook in 2006. Google’s advanced social product, Google Buzz, has been launched but time will only tell if its adoption rate will be better than it’s previous social product endeavors including Google Connect and Orkut. Check out this post on Mashable to view Ben Parr’s take on the scenario.

Which company has the right social media strategy?

Twitter Becomes More Popular in Brazil, Indonesia, and Germany

Recent stats have shown that twitter growth has slowed down in the US, but this post on ReadWriteWeb highlights how the micro-blogging service has attracted new users across the globe. Recent data from Sysomos shows us that the US accounts for 50% of all twitter uses followed by Brazil, UK, Canada, and Germany..in that order.

Interestingly enough San Francisco, Twitter’s hometown, comes as the 10th most active group users. Twitter’s most active users are located in New York City, London, and Los Angeles.

Check out the full data here.

Interactive Community Map on Best Places to Go in 2010

Here’s an interesting use of social media technology…A map provided by Google for the NY Times that shows the most recommended places to go on vacation in 2010. The bigger the circle the more recommendations are made for that particular country. Once you click on the location a collage of photos are automatically selected for that country, sort of what Flickr does for their slideshows.

Social Media Strategies & Community 2.0 Brochure Available

Welcome to Social Media & Community 2.0 Strategies

Targeted advice for business managers seeking real-life stories of how to leverage social media for real results. Not just entertainment value, hype or buzz, but real-world examples of driving revenue, cutting costs, and energizing conversations around your brand.

For more information, visit the webpage here.
Download the brochure here.