Tag Archives: Social media performance metrics

Is Your Business A Social Business?

In association with Citrix, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Social Business: How to Create a Holistic Approach to Social Media
- Alex Beauchamp, Senior New Media Manager, Citrix Online

Thursday, June 16, 2011 1:00 – 2:00 PM EDT

Reserve your Webinar seat now

When it comes to social media, there’s no single “right way” to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways.

What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program.

Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization’s personality and value.

In this webinar, you will learn how to:
‘ Engage and monitor in the social space
‘ Use reporting metrics, insights and advocates
‘ Create social content and execute social campaigns
‘ And more…

Title: Social Business: How to Create a Holistic Approach to Social Media
Date: Thursday, June 16th, 2011
Time: 1:00 – 2:00 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar. This web seminar is sponsored by Citrix.

About Citrix Online:
Citrix Online provides secure, easy-to-use online solutions that enable people to work from anywhere with anyone: GoToMyPC?? for remote access, GoToAssist?? for remote support, GoToMeeting?? for online meetings and GoToWebinar?? for larger Web events. A division of Citrix Systems, Inc. (Nasdaq: CTXS), the company is based in Santa Barbara, California.

About The Institute for International Research:
The Institute for International Research (IIR) is the world’s largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.

#muconf11 Live: Day Two, Measuring the Marketing Mix

Today we enjoyed another great day of the Measure Up conference. The #muconf11 twitter stream continued to provide key insights into the great conversations happening in Boston.

In the spirit of yesterday’s post on the twitter analytics of the day, I decided to do another quick analysis using two of my favorite free online tools for social media measurement, Social Mention and Klout.

Social Mention is an excellent tool for taking the pulse of a conversation on twitter. It includes metrics such as sentiment, number of mentions, number and names of authors, number of retweets and more. You can see the #MUCONF11 analysis here.

Our top users are largely the same as yesterday, but we did hear from a few new voices (welcome!) Another one of the great aspects of Social Mention is that it allows you to export a excel sheet of top users and keywords amongst other stats (certainly helpful when presenting social media results within the company.)

The presentation “Using Analytics to Drive Revenue: Placing an Exact Value on Your Sponsorship’s ‘Added Value’” by Greg DePalma of Tivo was perhaps our most buzzed about today.

vdeval: would be interesting to overlay social media data with TiVo slides on most rewound commercials during super bowl #MUConf11

GuyPowell: Cool to have a lot of TIVO data to analyze #MUCONF11

Next I took a look at the @MeasureUpIIR Klout score. Klout is a fun tool that allows you to measure not just your own network, but your network’s ability to influence the networks of those connected to it.

As you can see the impact of the live event is having a positive impact in Klout for @MeasureUpIIR

Perhaps more importantly, our Amplification Probability continues to grow.
This score measures the chances of our messages being shared or retweeted. As we learned yesterday:

johnlovett: Value of a FB fan: It’s not the “like”; they’re already your fans. It’s the Friends of Fans where the real growth oppty lies #MUCONF11

Having a high or growing chance of amplification means more reach for your brand, as fans are more likely to become brand evangelists for you to their networks. Do you use Klout or other tools to measure your social influence? Share with us in the comments, or check in again tomorrow for Day 3 of #muconf11.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

The Speakers of Community 2.0: Martin Green

Today, we’re speaking with Martin Green, COO of Meebo. Martin will be presenting ‘Why Social Media Has to Deliver on Standard Performance Metrics’ on Monday, May 11.

Listen to the podcast here.

And as a reader of the Community 2.0 blog, we’d like to invite you to join us at Community 2.0 from May 11-13, 2009, in San Francisco. We’re offering you an exclusive 25% discount when you register for the conference using the code XM2105Link. We hope to see you there!

Community 2.0:

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