Tag Archives: social media news

Drafting Trouble-Free Social Media Policies

James Wong of Law.com, has an easy to follow guideline for understanding the legalities of a company’s entrance into the social media sphere. Wong writes, “Companies should recognize the need of employees to speak in their own voices. So their policies must walk the fine line between protecting the company while respecting the right of the employees to express themselves on the Web. Use policy and training programs to remind employees to use their good judgment and avoid irrational exuberance on social networks. Crafted well, these policies should allow workers to tweet without the company looking like a twit.”

Be sure to check out Wong’s guidelines and template for legal departments, as well as a few best practices that all in the organization should be aware of before entering into social media.


Drafting Trouble-Free Social Media Policies

10 common social media mistakes

Paige Henson of Macon.com, shares the 10 common social media mistakes that individuals and companies make when creating–and maintaining a social media presence. The list, as Henson describes, is “wincingly bad” but we think its a friendly reminder for the social media pros to stay on top of their game.

  1. Posting a page and then walking away from it.
  2. Setting up a social media site if you’re paranoid.
  3. Spamming others with a constant stream of promo messages.
  4. Joining a social media network if you don’t understand how it works.
  5. Assuming social media networking can replace traditional advertising and public relations.
  6. Having a presence on every social network platform you come across.
  7. Expecting to realize direct sales.
  8. Thinking others will flock to you.
  9. Don’t think because it’s cost-free it isn’t expensive.
  10. Don’t assume it’s a ‘necessary evil.’

Any others that you’d add to the list?

10 common social media mistakes

Overuse of Social Networking?

The editors of The New York Times, ask, “Is there such a thing as overuse of social networking tools? In the online world, is the notion of a public/private divide simply not applicable?”

Throughout the post, the editors consulted the following experts in the online social media field:

Clay Shirky, Interactive Telecommunications Program at N.Y.U
Timothy B. Lee, Princeton’s Center for Information Technology Policy
Susan Mernit, former AOL vice president and blogger
David E. Meyer psychology professor, University of Michigan

Clay Shirky, “Society has always carved out space for young people to misbehave. We used to do this by making a distinction between behavior we couldn’t’t see, because it was hidden, and behavior we could see, because it was public. That bargain is now broken, because social life increasingly includes a gray area that is publicly available, but not for public consumption.”

Timothy B. Lee, “Many users find these tools inconvenient or hard to use, and some are careless about posting information that could become embarrassing in the future. But we shouldn’t be too impatient; the offline world has a centuries-long head start in developing privacy-preserving tools and social conventions.”

Susan Merit, “One of the truths of social media that is hard to face is that micro information can be both embarrassing and boring, leading to a terminal case of twittering too hard and to the need to get over yourself. Wondering if you’ve crossed the line? If you have to ask, you probably have.”

David E. Meyer, “Excessive multitasking can lead to chronic stress, with potential damage to the cardiovascular, immune, and nervous systems. Fatal accidents are more likely too. Nobody, not even the inveterate multitasker, is completely invulnerable to these effects. “

After reviewing the comments of these experts, what do you think warrants an overuse of social networking?

Social Media: A Marketing Fail?

Today on MediaPost.com, reporter Joe Mandese covers the new report from Knowledge Networks called “How People Use Social Media.” The report claims that now with over 83% of internet users utilizing social networks, less than 5% of these individuals turn to social media for advice on specific products. The Knowledge Network’s report says that people are turning to social media to connect with individuals and finding a rich experience when joining a social networking site; however, these individuals are not finding it to be a “meaningful” way to connect with brands and products.

Mandese reports, “Obviously, a lot of people are using social media, but they are not explicitly turning to it for marketing purposes, or for finding out what products to buy. It’s really about connecting with friends, or connecting with other people,” says Dave Tice, vice president and group account director at Knowledge Networks, and the top analyst behind the report. “What we’re seeing is that word-of-mouth is still the No. 1 most influential source, followed by TV. The influence of social media isn’t at the bottom of the list, but it is somewhere in the long tail of marketing – about the same as print ads, or online [display] ads.”

As a social media professional, we encourage you to read Mandese’s article in its entirety.

Social Media Fails To Manifest As Marketing Medium, Report Likens Twitter To TiVo: More Hype Than Reality

Has social media worked for marketing? Will it ever be a valuable vehicle for marketers to connect with their audience on a more personal level?

Corporate America and its Social Media Embrace

Ran across this interesting article written by David Sarno and Alana Semuels of the LATimes in which they cover corporate America’s surprising and rather clumsy embrace of social media. Using the CNN, Dominos and Amazon case as a studies, the article claims that, when the three major brands engaged with their Web-savvy fans and critics in separate incidents in recent weeks, their responses demonstrated how corporations are still learning how to control their messages — and reputations — in a fast-twitch online world. Take the time and read the article for yourself, do you agree with their assumptions of the relationship between social media and corporate America?

Corporate America’s messy embrace of new media comes with pain

Community 2.0 LinkedIn Monthly Newsletter

Each month, we reach out to our LinkedIn group, providing news, information and discounts related to our community. If you’re not a part of this group click here to join today!
Click on the link below for this month’s edition of the Community 2.0 Newsletter. Don’t forget to update your group settings to receive announcements, get the latest discussions and news pertaining to our group.

http://www.iirusa.com/upload/wysiwyg/New%20Media/C20March2009c123.html

We would also like to invite anyone in the New York City area to our first Community 2.0 Meetup. It will be taking place April 16, from 5:00 to 7:00. For more information and to RSVP, please follow this link:

http://c20eastcoast-C20.eventbrite.com

Jack in the Box and Social Media

Jack in the Box, a fast food chain, has recently undergone a change in corporate image. After its mascot/CEO/anti-Ronald McDonald character was hit by a bus during the Super Bowl, the company set up a website: hangintherejack.com, essentially opening the corporate brand up to the social networking sphere. LATimes reporter, Dan Neil discusses the social media efforts in his recent article, Jack in the Box feeds the social media beast. Neil says, the six-week “Hang in There Jack” campaign (Secret Weapon Marketing, Santa Monica) was a remarkable document: a 360-degree social media event that mocked even as it exploited the power of YouTube, Twitter, Facebook and Flickr. Along the way it leveraged irony to the breaking point with “viral” cellphone and faux-paparazzi videos, ring tones and texting. Among the crowd-sourced content were 27 get-well videos from fans, some quite brilliant. Neil also discusses the distasterious efforts fo Skittles when it decided to use Twitter to promote the brand. So is social networking tricky for big corporations or is it a case by case basis? We’d like to hear your thoughts.

Using Social Media to Protect Public Safety

When the Fugitive Safe Surrender in Washington, D.C’s funding was cut due to budget restrictions, the managers of the program turned to social media to get the word out about their program. According to Corrections.com, several told Fugitive Safe Surrender that they thought that the program was silly until they went to the web site and listened to the audio and watched the video. The web site convinced them that this was a program worth investing in and, through the stories we provided, they helped Fugitive Safe Surrender to publicize the program. Podcasting and other forms of social media are powerful strategies that everyone can use. Whether it’s a quick form of emergency notification, getting the word out about a dangerous criminal or talking about new strategies, citizens and their leaders like the informal and informational aspects of audio, video and story based written material. To learn more about Fugitive Safe Surrender and their social media efforts, visit the Corrections.com article here.