Tag Archives: social media news

Social media cost UK billions

British employment website, MyJobGroup.co.uk says that social network usage at the office could potentially be costing Britain up to 14 billion pounds ($22.16 billion). The Washington Post reports that the website polled 1,000 British workers and discovered that nearly 6% of them spent one hour or more during work on social networks like Facebook.

“Whilst we’re certainly not kill-joys, people spending over an hour per day in work time on the likes of Facebook and Twitter are seriously hampering companies’ efforts to boost productivity, which is more important than ever given the fragile state of our economy,” Managing Director of Myjobgroup.co.uk Lee Fayer said in a statement.

How does your work day stack up with British workers? Are you browsing Facebook and Tweeting just a bit too much during your work day?

43% of brands on Twitter had never replied to a tweet

This is an excerpt from the Wildfire whitepaper, “Putting the ‘Social’ Into Social Media” which is available for download. The report examines the top 50 companies in the 2009 Deloitte Fast Tech; a list of the fastest growing technology companies in the UK. The list is a combination of small and large companies from all corners of the technology industry ‘ both B2B and B2C – united by impressive growth figures in the last year.

43% of brands on Twitter had never replied to a tweet
But technology brands were generally not using Twitter to be social. The majority were either tweeting company news (46%) or industry insights (51%). Only 3% of the tweets were retweets, and replies represented just 12% of the total number of tweets. Underlining all of this, a shocking 43% of brands with a Twitter account had never replied to a tweet! Tech companies are using Twitter to broadcast messages, but they are not engaging with their stakeholders and are therefore missing an opportunity to build community and influence. Twitter itself makes no secret of its desire to help brands adopt the service, with the continued rumours of a Twitter Corporate service coming soon and the recent addition of the Sponsored Tweets advertising scheme.

Is this surprising to you? How many tech companies do you know that actually respond to Tweets from customers? We’d like to hear your thoughts.

Digital River gets serious about social media tracking

InternetRetailer.com reports that companies looking to streamline their social media reporting now have a new way to track and manage their social media reach. According to the report, Digital River is debuting is SocialStream technology that can send any product promotion or other announcements through their Facebook and Twitter accounts and receive reports on how much traffic and revenue they generated, conversion rates, and other metrics such as revenue per visitor, says Jim Wehmann, senior vice president of global marketing at Digital River. The company may add other social media sites, such as YouTube, to SocialStream in the future. Digital River would not reveal the cost of the tool and said it is based on negotiations with each client. Experts say this kind of tracking capability is likely to become a standard feature in e-commerce systems.

Although we don’t know the costs involved – do you think its is a viable way to track and measure ROI on social media? Would you or your company consider investing in this service? Let us know @community20

Study: 0% of users would pay for Twitter

The popular micro-blogging network, Twitter is currently free for anyone to use – and users like it that way. According to the 2010 USC Annenberg Digital Future Study, 0% of respondents claimed that they would be willing to pay for the service.

From the report:

“Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users,” said Cole. “Online providers face major challenges to get customers to pay for services they now receive for free.”

The report goes on to stay that users are okay with web advertising in lieu of paying for the service.

Is this a shock to you?

The British Royal Family -now on Flickr!

The British Royal Family has released hundreds of candid and professional shots on the official Royal Flickr page. According to The Daily Mail, the online photograph album will provide a unique glimpse into the life and work of the modern Monarchy and will allow Flickr users to use the photographs in blogs and other social media.As well as recent photographs of the Royal Family at work and play, the site will include more historical material drawn from the Royal collections.

What do you think of the Royal’s social media presence?

Facebook Hits 500M Users

Today is a huge milestone Facebook. Now at 500M users, Facebook is the largest social network, with the closest runner-up, Twitter only at 100M users. With 400M people separating the first and second social networks; is Facebook simply too big? Telegraph.co.uk has some interesting statistics on the site’s usage:

People spend over 700 billion minutes per month on the site.

An average user has 130 friends.

There are over 900 million objects in total that Facebook users can interact with, such as community pages.

The average Facebook user is connected 80 pages, groups and events.

The average member creates 90 pieces of content each month.

More than 30 billion pieces of content, like photos, web links and news stories, are shared each month.

About 70 per cent of Facebook users are from outside of the US.

It took five months for Facebook to attract an extra 100 million users, from 400 million to 500 million.

Last January Facebook only had 150 million members.

So what’s the secret? We’d like to hear what you think.

Send Emergen-C to friends via social media

Yep, that’s right. Gone are the days of giving virtual gifts on Facebook, now you can actually send your friend a sample pack of Emergen-C from Facebook to their mailbox. Mediapost.com reports that brand manager Megan Seider said, “After all, these days, people use social media for sharing how they feel on a moment-to-moment basis. And since we market Emergen-C as ‘the fun way to take your vitamins,’ we wanted the approach to be fun.”

From a logistical standpoint, Emergen-C is a lightweight product so the company won’t lose too much with shipping. Do you think other companies will start using this approach to get their free samples out to the public? Any issues that you see with this tactic?

Emergen-C Uses Social Media For (Real) Sampling

British government works to get more online users

In an effort to get more people, especially older generations, online the British government has set up Race 2012. From their website, Race Online 2012 aims to bring people and organizations together to improve the life chances of the 10 million people who have never been online, particularly the four million who are also socially and economically excluded. Race 2012 aims to get 100% of the British population online by the London Olympics 2012.

The YouTube sensation, The Internet Grandad has taken a special interest in the cause and is helping them with their mission. As an elderly widower living alone in England, he found the internet to be a wonderful tool to share his knowledge and to connect with a new set of people.

As social media professionals, we often look at what can be the next big thing, the biggest moneymaker, etc. What many fail to forget is how powerful social media can be to simply connect with one another and to be social. For so many the idea of being social can be daunting, what social media offers is a path out of loneliness.

What other organizations do you know of who are taking a keen interest in getting older generations to adopt the internet? Would you support an initiative like this in your country?

Small businesses and social media – 5 ways to start now!

Mashable has a great article today on how small businesses can adopt the social media trends from younger generations to help their businesses. One main objection to social media is the lack of time; however, as David Stark points out “…people don’t realize how much time they’re wasting by sticking to the tools of the old guard. Think of how many e-mails you send out on a daily basis. How many phone calls you make. Well, social media can not only cut down on those time-sucks, but also help you connect to a wider group of people on a more personal level. Moreover, it’s a hell of a lot more fun to keep up a fan page complete with FAQs and videos than it is to answer 1,000 e-mails all related to the same issue.” Good point.

Here are their top 5 trends to consider with social media:

  • Listen to Gossip
  • Share Content
  • Have an Attitude
  • Hang Out
  • Play Nice with Others

To learn more about these trends in detail, visit the Mashable article.

5 Teen Social Media Trends that Can Be Applied to Small Business

What other trends do you see that can help small businesses grow?