Tag Archives: Social media measurement

#MUCONF11: Rounding Up Measure Up

In the wake of the 2011 Measure Up conference we are newly energized to begin integrating and measuring social media marketing.

Over on the Chadwick Martin Bailey Research Blog Brian Neville-O’Neill, CMB’s Content Marketing Manager, rounded up his top four takeaways from the conference:

1) ‘Complexity’ and ‘social’ are tightly coupled.

2)Location based marketing has potential (and is in the business of ‘manufacturing serendipity”).

3)Brands need everyone on board, not just marketers.

4) Being ‘in the game’ and just ‘being social’ isn’t enough anymore. You need to engage.

Visit the blog to view the whole post. What would you say are your biggest take-aways from this year’s Measure Up event? Is there anything you will be doing differently with your social media strategy as a result of the conference?

If you attended, stay tuned to your email. An executive summary with comprehensive information about the event will be headed your way soon.

To stay connected on this topic all year, follow us on twitter @MeasureUpIIR or join our LinkedIn group.

Top Reasons to Attend Measure Up

At this year’s #SocialC20 conference there was a lot of discussion on measurement and ROI. If you’re looking to delve further into these topics, consider joining us for Measure Up 2011, June 6-8 in Boston, MA. Measure Up is the world’s most comprehensive cross-dimensional view of marketing measurement best practices and this year the event will focus on return on investment (ROI) as it relates to online activities; exclusively, Social Media.

Preview Your Experience, View Pictures From Last Year’s Measure Up Event:

We’ve pulled together some of the top reasons to attend Measure Up, read on to learn more:

1. Stellar Speakers. With seven keynotes (including Sean Bruich, Measurement & Insights Research, Monetization Analytics at Facebook) and 30+ other speakers from across the marketing measurement and analytics space, we have packed our agenda with luminaries who live in the trenches of understanding the ROI of marketing campaigns.

2. Latest case studies, trends and insights. Industry leaders sharing their first-hand experiences include: SABMiller PLC, Verizon, TiVo, Shell, Johnson & Johnson, Allstate Insurance, U.S. Army, United Federal Credit Union, Time Warner Cable and more.

3. Probing Pre-con. Most Measure Up attendees also attend our pre-conference, which gives them an opportunity to dig deep into specifics of a single topic or issue. This year we explore B2B Social Media Metrics and New Generation Marketing Mix Modeling.

4. General Session Agenda. A brand new format allows you to attend every session you’ve signed up for so you don’t miss anything on the program.

5. Network with Your Peers. Listen, collaborate and learn from your peers. Find out how they’re measuring marketing in their organization and how you can improve your measurement process.

6. Event Executive Summary. Measure Up is the only collaborative event that offers a event debrief with real-time practical insights for you to take back to your company and share.

7. New speakers to join our roster! Stay tuned for program and speaker updates.

Interested in joining us? Register today.
Learn more, follow Measure Up on twitter @MeasureUpIIR

Catch Top Brand Marketers from M&Ms, Chicago Bulls, B&N Talk Social Media

Are you tuned in to your customer needs? The Social Media & Community 2.0 Strategies Conference has two full days of case studies from savvy marketers and brand managers who’ve leveraged social media to develop authentic relationships with their customers.

If you are responsible for Marketing or Brand/Customer Engagement, here’s 10 sessions YOU CAN’T MISS:

‘ M&M’s Racing Uses Colorful “Fanvocates” to Connect with NASCAR Fans
Ryan Bowling, Director of Communications, MARS SNACKFOOD US

‘ BARNES & NOBLE Adds the “Cart” to the Conversation with
Kevin Ryan, Vice President Social Media, BARNES & NOBLE

‘ CHICAGO BULLS Use Social Media for Better Fan Experiences AND Increased Revenue Opportunities with Jeremy Thum, Director, Interactive Marketing, CHICAGO BULLS
‘ INTERCONTINENTAL HOTELS Drives Revenue by Empowering Brand Advocates with
Cassandra Jeyaram, Social Marketing Manager, Global Consumer Marketing, INTERCONTINENTAL HOTELS GROUP

‘ WELLS FARGO Quantifies the Value of a Year of Experiments from the Front Lines of Social Web Customer Support with Kimarie Matthews, Vice President, Customer Advocacy and Loyalty, WELLS FARGO BANK

‘ CIGNA Moves from Social Media Presence to Integrated Customer Experience Practice with Ingrid Lindberg, Customer Experience Officer, CIGNA

‘ SEGA Manages Multiple Brands Communities to Achieve Individual Brand/Product Objectives with Kellie Parker, Community Manager, SEGA OF AMERICA

‘ LEGO Collaborates with Talented Lead Users to Drive Value Creation with
Tormod Askildsen, Head, LEGO Community Development, LEGO

‘ ZAPPOS Utilizes Social Media to Engage Employees and Wow Customers with
Maura Sullivan, Customer Loyalty Manager & Marlene Kanagusuka, Customer Loyalty Manager, ZAPPOS.COM

‘ MICROSOFT Answers Community Makes Support Social with Consumer-Generated Answers with Steve Alter, Community Program Manager, Product Manager/Microsoft Answers, MICROSOFT

Don’t miss out! Join us for The Social Media & Community 2.0 Strategies Conference

Learn How Sears, Fidelity, Pepsi and Intuit Measure Social Media

How do your social media efforts Measure UP?
Social media has been game-changing for both businesses and consumers. The power to define and control a brand has shifted from the organization to individuals, even communities.

Social networking accounts for over 50% of the page views on the Internet.
With quick consumer adoption and the relative low costs of participation, it’s become a hugely influential word of mouth marketing medium during these budget stricken times.

If you can’t measure it, how can you expect buy-in?
While most companies are participating in social media efforts, few are measuring the ROI of their efforts.

The Measure UP Marketing Conference has a full-day symposium focused entirely on Social Media Value & Measurement. This symposium will showcase corporate practitioners who are successfully tying back social media efforts to their business’ bottom line. Learn how you can build a strategy with measurement tools in place and get the commitment from your business to invest.

To see a list of all of the social media sessions, click here.
To visit the Measure Up Website, click here.