Tag Archives: Social Media Market Research

Come talk #smrx at TMRE

Today’s guest post comes from TMRE contributor Jacqueline Anderson, Director, Social Media and Text Analytics, J.D. Power and Associates. If you’d like to join Jacqueline at TMRE 2012, register today and mention code TMRE12BLOG to save 15% off the standard rate.

Come Talk #SMRX at TMRE

We are officially less than one month away from TMRE 2012 and I for one am pretty excited! Somehow each year is better than the one before. I’m not sure how this is possible because each year I walk away thinking there is no way the content and interactions can be topped! There is a ton of great content on the agenda but I most excited to hear the discussions around social research. Of course, part of this is because I live social every day at J.D. Power but more than that, I’ve been able to see the progression of social research in the industry and I’ve had a sneak peek at some of the content in the #SMRX track!

Back in 2010 the conversation around #SMRX was limited to a few very early adopters and was mostly one-sided (evangelists preaching to somewhat interested listeners). In 2011 I moderated an interactive discussion which included a wider range of adopters as well as those interested in trying social research but still featured only a select few adopters. In 2012 the tables have turned! On Monday there’s an entire track focused on social research. I’ve had a sneak peek at some of the case studies and they’re really interesting. They showcase companies who understand social research and are working to more fully integrate it into their practice.

In our research we’ve identified three stages of social research adoption and the content from this year’s event highlights the fact that more people are moving into the second and third stages. This is huge progress for social research! Take Barry at Dell for example (he’s the final session in Monday’s track), he’s done a fantastic job of muscling his group to the 3rd stage. If you need inspiration just listen to his talk.

Then, as the icing on the cake, the entire event is wrapped up with a keynote but none other than Robert Kozinets himself. If you’re not familiar with his work on netnography then you are in for a treat! This is a session that I’ve circled 10 times and highlighted on my copy of the agenda!

On top of all that great social content, I’m also excited for the rich discussions I know are going to take place over the course of the event. If you want to talk social media research and are looking for an ear to listen, track me down, I’ll be happy to oblige!

How the Impending Facebook and Google Invasion Will Revolutionize MR

The Institute for International Research invites you to join us for a complimentary webinar, part of the 2012 Consumer Insights Webinar Series: Your resource for insights on the cutting edge.

Title: Objects in Mirror Are Closer Than They Appear
Speakers: Kevin Lonnie & Sean Holbert, KL Communications
Date: Wednesday, January 25, 2012
Time: 1:00 – 2:00 PM EDT

Presenters: ‘ Kevin Lonnie, CEO & Founder, KL Communications
‘ Sean Holbert, Executive VP, Client Relations,

Register here.

About the web seminar:
This webinar will examine the opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and offer recommendations/best practices on how to bring them into your research arsenal.

Over the next ten years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.

Attendees will learn about:

‘ Social Media Listening: How to integrate conversations about your brand into your traditional MR to validate findings and generate new hypotheses.
‘ Gamification: Survey designers will need to become survey engagers in that it will be as important to create an appealing fun environment as it will be to craft questions.
‘ CrowdSourcing of New Products/Services: Passionate customers don’t want to just sit on the sidelines, they want to participate in the creation process.
‘ Neuromarketing: Learn what consumers really think about your new product/ad with a roadmap of firing neurons that words just can’t equal!
‘ MROCs: No longer just one sided conversations. MROCs will evolve so that members largely determine the content, allowing clients to tap into the wisdom of their passionate customers.
‘ Mobile: Finally, we can capture customers in the moment of their purchase decision.
‘ The Impending Facebook and Google Invasion: Utilizing their massive proprietary database, these goliaths are well positioned to dominate our industry unlike anything we’ve seen before.

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar. Sponsored by: KL Communications. Please mention your priority code: MWJ0015 ‘ LIDISC

New Speakers to Join Measure Up!


We’re pleased to announce that new speakers have been added to the Measure Up line-up.

Joining Frank O’Brien and Lincoln Lopez June 6th at 9:30am on the panel “The Metric Side of Social Media: How to Measure, Optimize and Harness your Followers” hear from Nancy Smith, VP Marketing and Communications, iRobot, Josh Herbert, CEO, Magellan Jets and Jessica Gioglio, Public Relations and Social Media Manager, Dunkin’ Brands, Inc.

For a full list of speakers at Measure Up, download the brochure here. For the most up-to-date Measure Up news and coverage, follow us on twitter @MeasureUpIIR.

We hope to see you at the conference this June ‘ Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Multimodal Research: A Saatchi and Saatchi Case Study

At The Market Research Event 2010, IIR’s Marc Dresner conducted a series of brief onsite interviews with many of the speakers to dive deeper into their presentations and thoughts on the current state of market research.

This week, we feature Johanna Skilling, EVP, Director of Strategic Planning, Saatchi & Saatchi Wellness. Skilling discusses how Saatchi was able to incorporate social media alongside more conventional modalities in the second iteration their annual ‘Wellness’ survey effectively and inexpensively. Watch the interview here:

Join the conversation! What do you think of multi-modal research? And is social media an option researchers should consider in a tracking study?

For more information on The Market Research Event, visit the TMRE Information Page here.

Put Social At the Core of Your B2B Business: Process, Operations, Analysis

In association with Marketo’s Revenue Masters Webinar Series, The Institute for International Research invites you to join us for a complimentary web seminar.

The Social Business AGENDA:
Tackling the Top 2011 Trends for Competitiveness
Sandy Carter, Vice President,
IBM Social Businesses and Collaboration Solution Sales and Evangelism, IBM

Thursday, April 28th, 2011 1:00 – 1:45 PM EDT

Reserve your Webinar seat now, register here.

Social Media has come a long way from the early days of Twitter, YouTube and Facebook. With over 574 million people worldwide on Facebook, 106 million with Twitter accounts, and over 2 billion YouTube videos, how do you leverage this power and stay ahead of your competition?

You need to create a bold social media AGENDA for your business.

Hear from Sandy Carter, Vice President, IBM Social Businesses and Collaboration Solution Sales and Evangelism, on how to create a Social Business AGENDA. Using many case study examples, Ms. Carter will show how to build an AGENDA that aligns organizational goals while driving experiences and engagements through your business processes, utilizing crowdsourcing, communities, disaster recovery and analytics to leverage Social Business for greater results in 2011.

Learn how to:
A – Align Organizational Goals & Culture
G – Gain “Friends” Through Social Trust
E – Engage through Experiences
N – Network Your Business Processes
D – Design for Reputation and Risk Management
A – Analyze Your Data

Plus, attend for a chance to win 1 of 2 copies of Sandy Carter’s acclaimed book, The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

This web seminar is sponsored by:

Title: The Social Business AGENDA: Tackling the Top 2011 Trends for Competitiveness
Date: Thursday, April 28th, 2011
Time: 1:00 – 1:45 PM EDT

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

Social Media Market Research Stats of 2009

Webbiquity recently posted some key numbers that communicated how individuals are using the web. Here are just a few of the interesting stats:

Searchers Using Longer Queries in 2009 by Small Business Search Marketing
Matt McGee:

Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% to 14.9% of all searches.

Top 10 Social Media Industry Segments by Sociable Blog
Kevin Stirtz
Which segments generate the most social media buzz? Web applications, media, software and autos are among the most-discussed industry segments in social media.

5 Must-Read Social Media Marketing Studies by Social Media Examiner
Amy Porterfield
*****5 Stars
26 million (1 in 7) U.S. adults use Twitter monthly. Americans spend 17% of their online time on social media sites. And 51% of business users say the most useful social media tool for reaching their audience is’blogs.


Read all of the social media facts here.

Updated Call for Presenters: Social Media & Community 2.0 Strategies

From: Kelly Potanka

Re: Social Media & Community 2.0 Strategies

Event Date: May 3-5, 2010

Location: Boston World Trade Center & Seaport Hotel

Deadline Extension: Tuesday, August 25th

Social Media and Community 2.0 Strategies

The New Era of Profitability: Cashing in on the Conversation

Submission deadline has been extended until Tuesday, August 25th for Social Media & Community 2.0 Strategies – THE interactive forum designed for savvy Market Researchers, Innovators, Brand Managers, and Marketing Communications Enthusiasts seeking practical business applications to leverage the transformative power of social media connectivity as a business driver.

For 2010, we are looking practical applications from corporate practitioners that illustrate action-focused deliverables that produced business results. Submit your case study on how you implemented community/social media in your corporation to drive results for:

‘ Innovation, NPD, R&D

‘ Market Research, Customer Insights

‘ Conversational Marketing

‘ Brand Building & Loyalty

‘ Customer Engagement & Support

If you are a corporate practitioner, we invite you to submit a speaking proposal directly to Kelly Potanka, Conference Producer, on or before Tuesday, August 25th, 2009. Send to kpotanka@iirusa.com or call 646-895-7330. Please note: abstracts are reviewed and selected on a rolling basis, so please submit early. For consideration, please include:

‘ Proposed speaker name(s), job title(s), and company name(s)

‘ Contact information including address, telephone and fax numbers and e-mail

‘ Talk title

‘ Summary of the presentation (3-5 sentences)

‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in Community 2.0. Check for updates and discussion related to the event at http://bit.ly/C20CallforPresenters.