Tag Archives: social media future trends

News Round-up: 2011 milestones and 2012 Tech Trends

Going forward in 2012 we’d like to provide you with some occasional round-ups of some of our favorite finds from around the internet.

This week was full of treasures, first of all one of our favorite resources for inspiration Design Mind by Frog Design released their 2012 Tech Trend Predictions. Check out the slideshow below, or head over to their blog for more in-depth info. Our favorite trends? “Connected Cities” – or the increased convergence of the digital with the physical and local – and “The Reductive Social Network: Technology Finally Gets Personal,” which explores the ways we will narrow our ever-increasing social circles.

Also of interest, The Barbarian Group launched this infographic of 2011 social media milestones. It’s amazing to look back and see how far we’ve come in the past year.

We’ve been closely following the development of Pinterest lately, as more and more sources are buzzing about the new network. Mashable announced this week that Pinterest is amongst the 60 new apps that have been added. If you’re thinking about using Pinterest for business, be sure to check out “Pinterest: A Dream-catcher for Creatives & CEOs” on the Front End of Innovation blog.

Lastly, from the world of Mobile,  a new App, “ReconAge” allows Android phones to be able to judge the age of their users. While this could provide valuable data to marketers, it’s unclear if users would opt in to using the program. Meanwhile, in India, mobile users are now able to download apps via a store at the mall. This post on Fast Company provides more insight into the new world of “Connected Consumers.”

What were your favorite digital marketing links this week? What resources do you turn to?

$300 Off Future Trends Conference. This Week Only.

Can you believe these stats?

The Number of Americans that check their SOCIAL MEDIA profiles daily: 46 Million

The Number of Americans that use SOCIAL GAMING: 61.9 Million

The Number of MOBILE phones in use in the world: 4 Billion

Before you can finish reading this post, these statistics will have grown exponentially. Trends drive consumers, and consumers drive sales. So how can you utilize each of these mediums to form meaningful relationships with your consumers that ultimately grow your business?

Future Trends brings you a full day Summit “The New Social Currency: Engage in the Relationship Economy”, exploring mobile, gaming, social media, and technology.

SOCIAL MEDIA

‘ Consumer Connections: Social Engagement Refined Utilizing Games, Interactive Participation with Facebook and Apps; Successful Strategies that Attract and Retain Consumers

Mary M. Rodgers, Director of Communications, CUSINART AND WARING

TECH & MOBILE

‘ Personal Health and Well Being: Ecosystem and Systems Thinking in a Connected World of Empathy

Rajesh G. Mishra MD, PhD, Vice President Research & Development, GLAXOSMITHKLINE CONSUMER HEALTHCARE

GAMING

‘ Legend in Your Living Room! Trends in Total Transmedia Entertainment Experience Adrienne Allen, Creative and User Experience Lead, XBOX LIVE

Download the brochure to see other sessions and session descriptions.

Plus, speakers from Unilever, Aveda, Philips Consumer Lifestyle, Hallmark Cards, PepsiCo, Kraft Foods, Wyndham Worldwide, Intercontinental Hotels Group, HP, General Motors, Faurecia, UHG, EMD Chemicals, Merck, GlaxoSmithKlein Consumer Healthcare, Target, Westfield, Junior Win Team, New Think, Pulp Inc, Coolhunting.com, Kimberly Clark, and Firmenich Perfumery will share personal and professional stories that will give you the inspiration to make positive change. Download the brochure to find out how the speakers’ stories will impact you.

Whether this will be your first time or you are a veteran attendee, you will have an experience incomparable to any previous events you have attended. We hope you will join your community of trend spotters, corporate thinkers, and news makers at the Gansevoort this October in Miami. Register now as a reader of this blog with code SMS15 by this Friday, August 12th & save 15% off the standard registration rate. Register here.

We look forward to seeing you this October in Miami!

The Future Trends Event Team

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How Important is Social Media in a Marketing Plan?

Today we’re featuring a great discussion happening over on our LinkedIn group, Future Trends. If you’ve not joined Future Trends yet, we encourage you do to so. Not only will you join other social media professionals, but you’ll learn from members from all backgrounds about the future of business, media, science, etc.

Mike Clough asks, “How Important is Social Media in a Marketing Plan?”

Many businesses are struggling and asking for help. I know because I meet with them every week. Actually, it is not too surprising to find that entrepreneurs who are doing most of the work might have trouble seeing the forest for the trees. I listen to them as they tell me that what they used to do is no longer working. What does surprise me is their reaction when I bring up the subject of Web 2.0 marketing or social media. All too often I am told, ‘I don’t want to talk about that.’

Here are a few of the responses:

“Honestly, social media has been here for years. I have been on social networks since 1997. Its just that companies are just now looking at this medium strategically.”

“Social Media is alive and kicking. We prove that on the personal side by using this platform (LinkedIn) every day.”

Read more on the discussion.