Tag Archives: social media conference

The 2011 Social Media & Community 2.0 Strategies Conference

In a space that is evolving so quickly, social media is on the forefront of every business leaders mind. There is a need to stay connected on LinkedIn. Companies must understand and improve strategic efforts in the community space. It is no longer about having the right tools, but rather, about executing the right strategy, operations and results.

Join us this April 4-6, 2011 in Boston for Social Media & Community 2.0 Strategies to hear real life stories on establishing new practices for social media strategies that promote business results. We are bringing together community experts with lines of business leaders who are effectively changing the ways in which we communicate and engage with our customers.

We are excited to announce this year’s keynotes:
Marc Gob??, Chairman, EMOTIONAL BRANDING
Michael Tchong, Founder, UBERCOOL, Author, SOCIAL ENGAGEMENT MARKETING
James Fowler, Author, CONNECTED
Scott Stratten, President, UNMARKETING

Plus, we have over 35+ cross-industry speakers from companies! Visit the webpage to download the brochure for the full speaker list and session details:
http://bit.ly/esUTwQ

Be a part of the evolution and register today! As a reader of the Community 2.0 blog, you can receive an exclusive discount 15% off of the standard rates when you register using priority code SOCIAL11BLOG1.

Official Call for Presenters Now Open – Social Media & Community 2.0 Strategies 2011

INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS

The Institute for International Research (IIR) presents:
The 4th Annual Social Media & Community 2.0 Strategies Conference
April 4-6, 2011

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Wednesday, September 22, 2010 to Stacy Levyn Conference Producer at slevyn@iirusa.com or 646.895.7335.

About the Event
Social Media & Community 2.0 Strategies is a unique event that focuses on the business value of social media for established brands, as well as entrepreneurial companies. It brings together community experts with lines of business leaders who are using social media strategically to drive their business.

The 2011 event will focus on the strategic, operational, organizational and measurement features of social media and the community space. It will showcase extraordinary case studies as well as introduce “what’s next” and “the future of” sessions delivered conversationally through participatory formats and will focus on identifying next steps.

Event Focus & Key Themes:
‘ Building a Business Case for your Community
‘ Internal Struggles for a Community & Social Media Manager
‘ Creating a Brand Strategy
‘ Technical Execution: User Interactive Design for Core Community
‘ Finding & Embracing your Advocates: Loyalty Programs & Retention
‘ ROI & Measurement
‘ Operationalization of Social Media & Community
‘ Missed Potential
‘ Using Community as a Research Tool
‘ Legalities of Running an Online Social Network
‘ Building a Successful Online Strategy Overseas
‘ The Next Wave: Gaming, Mobile & Location

Past Speakers Include:
‘ Brandie Feuer, Director, Marketing & Innovation, Tropicana Las Vegas
‘ Christi Day, Social Media Specialist, Southwest Air
‘ Kellie Parker, Community Manager, SEGA of America
‘ Pete Dorogoff, Vice President, Digital Marketing, Travel Channel
‘ Winnie Hsia, Integrated Media Team, Social Media Specialist, Whole Foods
‘ Bonin Bough, Global Director, Digital & Social Media, PepsiCo
‘ David Witt, Brand Public Relations Manager, General Mills
‘ Heather Oldani, Director, US Communications, McDonald’s
‘ Larry Blumenthal, Director, Social Media Strategy, Robert Wood Johnson Foundation
‘ Rhonda Lowry, Vice President, Social Media Technologies, Turner Broadcasting
‘ Martha Hayward, Director, Online Strategy, Fidelity Investments

The Audience:
Community Managers and Social Media folks, as well as those who use social media as a strategy such as innovation, market research and consumer insights, CRM, marketing and product management/R&D.

Speakers receive FREE admission to the conference as well as any pre-conference activity such as workshops or symposium.

Sponsorship & Exhibition Opportunities:
If you are interested in sponsorship or exhibit opportunities please contact Stacy Levyn.

Interested in Becoming a Media Partner or Featured Event Blogger?
Contact Roger Jarman, Senior Marketing Manager.

Call for Presenters:
For consideration, please email slevyn@iirusa.com with the following information by Wednesday, September 22, 2010.
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and fax numbers and e-mail
‘ Talk title
‘ The main theme you plan to address
‘ Summary of the presentation (3-5 sentences)
‘ Please indicate what is NEW about the presentation
‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)
‘ Previous conference experience
‘ Short bio

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in the Social Media & Community 2.0 Strategies Conference. Check for updates and discussion related to the event at www.iirusa.com/socialmedia. We look forward to receiving your proposal!

Stacy Levyn
Conference Producer
Marketing & Business Strategy Division
The Institute for International Research

Digital River gets serious about social media tracking

InternetRetailer.com reports that companies looking to streamline their social media reporting now have a new way to track and manage their social media reach. According to the report, Digital River is debuting is SocialStream technology that can send any product promotion or other announcements through their Facebook and Twitter accounts and receive reports on how much traffic and revenue they generated, conversion rates, and other metrics such as revenue per visitor, says Jim Wehmann, senior vice president of global marketing at Digital River. The company may add other social media sites, such as YouTube, to SocialStream in the future. Digital River would not reveal the cost of the tool and said it is based on negotiations with each client. Experts say this kind of tracking capability is likely to become a standard feature in e-commerce systems.

Although we don’t know the costs involved – do you think its is a viable way to track and measure ROI on social media? Would you or your company consider investing in this service? Let us know @community20

Social Media & Community 2.0 Strategies Highlight: Michael Donnelly, Coca-Cola


Michael Donnelly, Group Director,
Worldwide Interactive Marketing,
THE COCA-COLA COMPANY
Follow Michael: @michaeldonnelly

As Group Director, Worldwide Interactive Marketing for The Coca-Cola Company, Michael is responsible for increasing the understanding, testing, adoption and effective use of Digital Marketing and Emerging Media amongst Coca-Cola’s marketers throughout the world. Working in the interactive marketing arena since 1998, Michael recently focused on creating effective programs in Social Media Mkt, Consumer Generated Media, Virtual Worlds and on expanding the company effective use of Search Engine Marketing. Programs under Michael’s supervision have recently won ‘Best in Show’ at OMMA, Silver and Bronze awards at MIXX, a Creative Media Award from Media Magazine, 2 achievement awards from the Society for New Communications Research and an Emmy nomination for “Outstanding Achievement in Advanced Media Technology for Best Use of Commercial Advertising on Stand Alone Broadband Devices’.

Michael was with Johnson & Johnson for 9 years prior to joining The Coca-Cola Company. There, as part of their Global Marketing Group, he led their Interactive Marketing Center of Excellence and focused on developing an incoming pipeline of emerging media opportunities and on creating a community for marketers to test, learn and share experiences. Before J&J, he spent five years each with Beiersdorf Inc. and SmithKline Beecham in consumer product sales management positions focused on accounts such as Wal-Mart, Walgreens, CVS, AHOLD, COSCO and many others. Michael received his BA from The College of New Jersey and my MBA in the Management of Technology from New Jersey Institute of Technology.

Michael’s biography courtesy of iMedia Connection.

Join Michael and a great line-up of others (download the brochure for details) at “How Can I Find the Sweet Spot where Traditional Media Meets Social Media? A Panel Conversation with Media Directors taking Traditional Media Social” on Wednesday, April 5 at The Social Media & Community 2.0 Conference in Boston. For more event details, please visit the website.

Catch Top Brand Marketers from M&Ms, Chicago Bulls, B&N Talk Social Media

Are you tuned in to your customer needs? The Social Media & Community 2.0 Strategies Conference has two full days of case studies from savvy marketers and brand managers who’ve leveraged social media to develop authentic relationships with their customers.

If you are responsible for Marketing or Brand/Customer Engagement, here’s 10 sessions YOU CAN’T MISS:

‘ M&M’s Racing Uses Colorful “Fanvocates” to Connect with NASCAR Fans
Ryan Bowling, Director of Communications, MARS SNACKFOOD US

‘ BARNES & NOBLE Adds the “Cart” to the Conversation with
Kevin Ryan, Vice President Social Media, BARNES & NOBLE

‘ CHICAGO BULLS Use Social Media for Better Fan Experiences AND Increased Revenue Opportunities with Jeremy Thum, Director, Interactive Marketing, CHICAGO BULLS
‘ INTERCONTINENTAL HOTELS Drives Revenue by Empowering Brand Advocates with
Cassandra Jeyaram, Social Marketing Manager, Global Consumer Marketing, INTERCONTINENTAL HOTELS GROUP

‘ WELLS FARGO Quantifies the Value of a Year of Experiments from the Front Lines of Social Web Customer Support with Kimarie Matthews, Vice President, Customer Advocacy and Loyalty, WELLS FARGO BANK

‘ CIGNA Moves from Social Media Presence to Integrated Customer Experience Practice with Ingrid Lindberg, Customer Experience Officer, CIGNA

‘ SEGA Manages Multiple Brands Communities to Achieve Individual Brand/Product Objectives with Kellie Parker, Community Manager, SEGA OF AMERICA

‘ LEGO Collaborates with Talented Lead Users to Drive Value Creation with
Tormod Askildsen, Head, LEGO Community Development, LEGO

‘ ZAPPOS Utilizes Social Media to Engage Employees and Wow Customers with
Maura Sullivan, Customer Loyalty Manager & Marlene Kanagusuka, Customer Loyalty Manager, ZAPPOS.COM

‘ MICROSOFT Answers Community Makes Support Social with Consumer-Generated Answers with Steve Alter, Community Program Manager, Product Manager/Microsoft Answers, MICROSOFT

Don’t miss out! Join us for The Social Media & Community 2.0 Strategies Conference

Save $500 on The 2010 Social Media & Community 2.0 Strategies

Your last chance to save $500 expires this Friday.
Register today for THE most Results-Driven social media conference of the year!

In the new business environment- where every initiative must have a measurable return- you need real-life case studies from corporate executives who’ve “cashed in on the conversations” happening every second about their brand, product and company. The 2010 Social Media & Community 2.0 Strategies program is designed to help leverage social media as a powerful driver of real business results:

Speakers from companies leading the social media revolution, including: Consumer Goods (P&G, The Coca-Cola Company, Mars Chocolate, Kodak, Lego), Retail (Best Buy, B&N, Sears), Online Services (eBay, LinkedIn, Yahoo), Travel (Intercontinental Hotels, Starwood Hotels), Electronic Goods (Microsoft, Turbotax, National Instruments) AND MORE! (view full list)

Big Picture Conversations: Forget one-sided lectures. You need two-way conversations. Featured conversationalists include Duncan Wardle, VP, Disney, Vida Killian, Communities and Conversations, Dell, and the author who started the social media ‘Grounsdwell’, Charlene Li.

Case studies tailored to your business objective: Only attend sessions that are right for YOU. Choose between concurrent tracks on: Market Research, Innovation, Marketing, Brand/Customer Management

Facilitated Networking Activities: Built-in time to connect with both speakers and other attendees- Another way to make the most of your experience and build authentic connections with your peer community.

Exceed your company’s social media ROI expectations. Join us this May in Boston.

Social Media & Community 2.0 Strategies Event
Brochure Download
Register Today and SAVE!

Social Media Strategies & Community 2.0 Brochure Available

Welcome to Social Media & Community 2.0 Strategies

Targeted advice for business managers seeking real-life stories of how to leverage social media for real results. Not just entertainment value, hype or buzz, but real-world examples of driving revenue, cutting costs, and energizing conversations around your brand.

For more information, visit the webpage here.
Download the brochure here.

H1N1 Swine Flu Social Media Tools Provided by CDC

Huliq.com reports that The CDC partnered with the U.S. Department of Health and Human Services(HHS)to create social media tools that provide easy to access information about the ongoing H1N1 Swine Flu pandemic. Widgets, mobile information, online videos and other tools help keep important H1N1 Flu information flowing.

For links to these potentially life saving networks, please click here.

H1N1 Swine Flu Social Media Tools Provided by CDC