Tag Archives: social media blog

Making a profit from social media

Most of us don’t have the ability to buy Twitter; however, we can responsibly invest in social media and see returns. Hilary Kramer of InvestorPlace.com writes that there are investing opportunities that can yield big investment gains from the social media networking world. Persons can invest in public companies that have bought some of these fast-growing social media pure plays and are building and investing themselves in related businesses and public companies that stand to benefit from the explosive rise in social media-driven traffic, ever increasing time spent online and changing online behaviors. Hilary offers 12 Social Media Stocks to ride this changing wave of consumer adoption of social media.

As more and more people not only invest their time but invest their money in social media, will we see a shift in the way social media is used? From sharing personal photos to targeted ads based on social media behavior – what’s next?

Let us know what you think of investing in social media. What stocks or companies are particularly fascinating to you?

Twitter’s new design provides users with a simplified experience

Rolling out over the next few weeks, Twitter users will have a much more dynamic and streamlined experience on the site. Much of the new features have some start-ups, who’ve built applications that work alongside with Twitter a little nervous. The New York Times reports that even though 78 percent of Twitter’s unique users gain access to the service through its Web site, the site has had some major flaws. Twitter has not been able to funnel resources into redesigning the site until now, Evan Williams, Co-Founder of Twitter said, because the company has had trouble keeping up with its growth, even struggling to keep its Web site from crashing. The New York Times report goes on to say that on the new Twitter Web site, people see two panes instead of a single timeline of posts. The timeline stays in the left pane. In the right pane, they can see more information about posts ‘ like biographies of authors, photos and videos to which posts link ‘ and conversations that spring from a particular post. This eliminates the need to click back and forth.

If you’ve had the opportunity to explore the new features that Twitter offers, do you think you’ll abandon TweetDeck, Hootsuite or other services?

Learn more: At Twitter, a Web Site Is Revamped and Simplified

Official Call for Presenters Now Open – Social Media & Community 2.0 Strategies 2011


The Institute for International Research (IIR) presents:
The 4th Annual Social Media & Community 2.0 Strategies Conference
April 4-6, 2011

Due to the high volume of submissions, we suggest you submit your proposal early and no later than Wednesday, September 22, 2010 to Stacy Levyn Conference Producer at slevyn@iirusa.com or 646.895.7335.

About the Event
Social Media & Community 2.0 Strategies is a unique event that focuses on the business value of social media for established brands, as well as entrepreneurial companies. It brings together community experts with lines of business leaders who are using social media strategically to drive their business.

The 2011 event will focus on the strategic, operational, organizational and measurement features of social media and the community space. It will showcase extraordinary case studies as well as introduce “what’s next” and “the future of” sessions delivered conversationally through participatory formats and will focus on identifying next steps.

Event Focus & Key Themes:
‘ Building a Business Case for your Community
‘ Internal Struggles for a Community & Social Media Manager
‘ Creating a Brand Strategy
‘ Technical Execution: User Interactive Design for Core Community
‘ Finding & Embracing your Advocates: Loyalty Programs & Retention
‘ ROI & Measurement
‘ Operationalization of Social Media & Community
‘ Missed Potential
‘ Using Community as a Research Tool
‘ Legalities of Running an Online Social Network
‘ Building a Successful Online Strategy Overseas
‘ The Next Wave: Gaming, Mobile & Location

Past Speakers Include:
‘ Brandie Feuer, Director, Marketing & Innovation, Tropicana Las Vegas
‘ Christi Day, Social Media Specialist, Southwest Air
‘ Kellie Parker, Community Manager, SEGA of America
‘ Pete Dorogoff, Vice President, Digital Marketing, Travel Channel
‘ Winnie Hsia, Integrated Media Team, Social Media Specialist, Whole Foods
‘ Bonin Bough, Global Director, Digital & Social Media, PepsiCo
‘ David Witt, Brand Public Relations Manager, General Mills
‘ Heather Oldani, Director, US Communications, McDonald’s
‘ Larry Blumenthal, Director, Social Media Strategy, Robert Wood Johnson Foundation
‘ Rhonda Lowry, Vice President, Social Media Technologies, Turner Broadcasting
‘ Martha Hayward, Director, Online Strategy, Fidelity Investments

The Audience:
Community Managers and Social Media folks, as well as those who use social media as a strategy such as innovation, market research and consumer insights, CRM, marketing and product management/R&D.

Speakers receive FREE admission to the conference as well as any pre-conference activity such as workshops or symposium.

Sponsorship & Exhibition Opportunities:
If you are interested in sponsorship or exhibit opportunities please contact Stacy Levyn.

Interested in Becoming a Media Partner or Featured Event Blogger?
Contact Roger Jarman, Senior Marketing Manager.

Call for Presenters:
For consideration, please email slevyn@iirusa.com with the following information by Wednesday, September 22, 2010.
‘ Proposed speaker name(s), job title(s), and company name(s)
‘ Contact information including address, telephone and fax numbers and e-mail
‘ Talk title
‘ The main theme you plan to address
‘ Summary of the presentation (3-5 sentences)
‘ Please indicate what is NEW about the presentation
‘ What the audience will gain from your presentation (please list 3-5 key ‘take-aways’)
‘ Previous conference experience
‘ Short bio

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Thank you for your interest in the Social Media & Community 2.0 Strategies Conference. Check for updates and discussion related to the event at www.iirusa.com/socialmedia. We look forward to receiving your proposal!

Stacy Levyn
Conference Producer
Marketing & Business Strategy Division
The Institute for International Research

Google’s music service said to launch by Christmas

This Christmas you may be able to hear your favorite Holiday tunes by downloading them from Google. Mashable reports that the giant is said to be unveiling their music download service, which may be an iTunes challenger. The service would be deeply connected to the Android mobile operating system. According to Mashable’s Jolie O’Dell, “Right now, the ever-more-popular swarm of Android phones have an integration with Amazon’s MP3 store, but it’s not the best-integrated solution. If Google can perfect a music downloading system and include some of the mobile-desktop syncing features we saw at Google I/O, they just might have a killer app on their hands ‘ one that would continue to allow Android to successfully challenge Apple’s iPhone in the mobile market, too.”

What do you think of Google’s supposed service? Would you leave iTunes for Google?

Complimentary Webinar: CCOs Reveal Their Secret Killer Customer Strategies for Long-Term Profitability

Companies often sacrifice customers on the altar of short-term revenue and profit. Yet in competitive situations where your company’s advantages in product and price are not clearly evident, customer satisfaction and loyalty become the ultimate differentiators that give you the winning edge.

So how do you ensure customers remain the most valuable asset, carefully nurtured and developed for long-term profits? A growing number of companies are appointing a Chief Customer Officer (CCO) as a catalyst in becoming truly customer-centric to significantly improve revenue, profit, and competitive advantage.

Date: September 16, 2010
Time: 2-3PM EST

Space is limited.
Reserve your Webinar seat now at:

The speaker, Curtis N. Bingham, is the leading authority on CCOs, having worked with more than 70 CCOs over the last decade. Curtis shares some of the most profound strategies and tactics that these elite CCOs have used to attract, retain and grow profitable, long-term customer relationships also create a powerful competitive advantage for their organizations.

Lessons shared include:

  • Winning executive support for loyalty initiatives
  • Creating an unstoppable customer culture’so you aren’t the only customer advocate
  • Letting data tell you which customers to keep happy, and which ones to let go
  • Giving more to customers counter intuitively generates MORE revenue

Learn directly from experienced CCOs how you can drive both near- and long-term revenue — without sacrificing customer loyalty. This is hands-on customer-centric insight you cannot gain anywhere else. Each of these lessons is of profound value and is responsible for millions of dollars in profits at some of the world’s leading companies.

About the speaker:
Curtis N. Bingham is widely recognized as the authority on Chief Customer Officers, and was the first to promote the CCO role as catalyst for customer centricity. Curtis is the Founder & Executive Director of the Chief Customer Officer Council’, the first peer-led advisory group for CCOs.

During the last decade Curtis has worked with more than 60 CCOs, and with the help of CCO Council members, he has created the ‘CCO Roadmap,’ a groundbreaking work containing more than 100 prioritized, critical strategies essential for the success of customer-centric initiatives.

Curtis is a sought-after speaker and the author of the forthcoming book, ‘The Authoritative Guide to Customer Strategy: Lessons Learned from Renowned Chief Customer Officers,’ which describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit, and loyalty.

Could Millenials sharing habits benefit organizations?

Older members of the Millenial generation have been in the workforce for a few years now and their unique attitude toward work has caused both frustration and admiration from their Gen X and Baby Boomer co-workers. One tactic that Millenals use is the art of sharing their work and work progress via social networking outlets like Facebook and Twitter. This sort of practice is completely foreign to older generations who tend to privatize their work life. Andrew McAfee of the Harvard Business Review writes that this sharing can actually be a benefit for organizations. McAfee points us to a quote from Matt Gallivan, a senior research analyst for NPR, “there are too many benefits to living with a certain degree of openness for Digital Natives to ‘grow out of it.’ Job opportunities, new personal connections, professional collaboration, learning from others’ experiences, etc., are all very powerful benefits to engaging openly with others online, and this is something that Gen Y understands intuitively.”

McAfee writes that being open in work provides two benefits. First, people who narrate their work become helpful to the rest of the organization, because the digital trail they leave makes others more efficient. Second, by airing their questions and challenges work narrators open themselves up to good ideas and helpfulness from others, and so become more efficient themselves.

How have you see Millenials sharing positively affecting your organization? Are you wary of sharing your work status via social networks?

How Millennials’ Sharing Habits Can Benefit Organizations

Yahoo Expands Facebook Integration, Adds Privacy Controls

PCWorld.com, reports that Yahoo has expanded its integration with Facebook to a global audience. The company also unveiled a new “privacy dashboard,” dubbed Yahoo Pulse.

“People who use Yahoo and Facebook can now link their accounts to view and share updates with friends across both networks,” Yahoo wrote in a blog post. “This means you can see your Facebook News Feed from your Yahoo homepage, Yahoo Mail, and other favorite Yahoo sites and services.”

Although this integration is still in its early stage, what benefits do you see for both Facebook and Yahoo? Will users quickly adapt to this exchange?

Conquer Any Networking Event

If you’re a novice at networking or could use a little refresher, Stepcase Lifehack has posted “5 Ways to Conquer Any Networking Event.” We encourage you to check out the list and utilize it at your next networking event.

1. Establish Event-Specific Goals

Walking into a networking event or conference without a plan is, barring a miracle, a waste of your time. Without a plan you’ll bounce from event to event and float toward the people you already know. But not this time! This time you’re going to establish real goals for what you’ll get from a specific event.

For example, a small business owner might attend a local meetup of social media types hoping to expand her network with some web-savvy marketers. Instead of saying, ‘this meetup will give me the chance to make business contacts’ she’ll have a specific outcome in mind and won’t waste time on the wrong people.

2. Identify & Research Targets
3. Use An Event Card
4. Establish Your Presence
5. Follow Up

For more information on Stepcase’s list, please visit the original article.

5 Steps To Conquer Any Networking Event

The 3 Facebook Settings Every User Should Check Now

The New York Times in partnership with Read Write Web has clearly outlined the important privacy settings that you should implement immediately, if you haven’t done so already. Those of you who edited your privacy settings prior to December’s change have nothing to worry about – that is, assuming you elected to keep your personalized settings when prompted by Facebook’s “transition tool.”

Learn from the article how to change the following settings now:

1. Who Can See The Things You Share (Status Updates, Photo, Videos, etc.)
2. Who Can See Your Personal Info
3. What Google Can See – Keep Your Data Off the Search Engines

Learn more: The 3 Facebook Settings Every User Should Check Now

Facebook Building Data Center in Oregon

eWeek.com reports that the social networking giant has announced plans to build an environmentally-friendly data center, its first, in Oregon.

‘It is important to understand what a data center is and how it impacts your Facebook experience. A data center is a central location that houses thousands of computer servers, which are networked together and linked to the outside world through fiber optic cables,’ Facebook’s vice president of technical operations Jonathan Heiliger explained. ‘Think of a data center as essentially one very large computer that contains the collective computing infrastructure to make web properties, like Facebook, work.’

Learn more: Facebook Building Data Center in Oregon