Tag Archives: social listening

Call for Presenters Now Open: The Market Research Event #TMRE15

CALL FOR PRESENTERS: The Market Research Event
Submit your proposal by email to kschram@iirusa.com by Friday January 30, 2015

From: Kelly Schram
Re: The Market Research Event
Date: November 2-4, 2015
Location: Orlando, FL


The Institute for International Research (IIR) is currently seeking presenters for:

November 2-4, 2015 | Orlando, FL

Submissions due by Friday, January 30th. 

NOTE: Presenters are accepted on a rolling basis so early submissions are encouraged.

TMRE is the “World’s Top MR Event” focused on elevating the business impact of insights, designed to empower the researcher to move from insights partner to strategic, consultative leader.

ONLY client-side submissions will be reviewed.  If your company is categorized as a vendor, solutions provider or consultancy, please see below to find out how you can get involved in TMRE. Speakers receive a free pass to attend the event.

We are looking for (in order of priority):

  • Exploration Leaders: Speakers who are willing to literally get “outside the conference walls” and take smaller groups of attendees to local areas to explore/discuss MR/ethnography in action.
  • Interactive Discussions: Excellent facilitators who can give a short presentation and then lead the group in interactive roundtable discussions- with actionable outcomes. 
  • Case Studies: We will only consider NEW case studies that haven’t already been shared at another event or past TMRE event. Suggested topic areas for case studies include:
    • Social Insights: Data Collection, Listening & Analysis
    • Shopper Insights & Analytics
    • Consumer & Market Trends
    • Biometrics & Neuroscience
    • Cross Platform & Digital Insights
    • Marketing & Brand Insights
    • Insight Driven Innovation & Product Development
    • Business to Business Research
    • Data Analytics & Advanced Analytics
    • Innovation in Tools, Techniques & Methodologies
    • Global Insights
    • ROI & Measurement
    • Activating Insights
    • Big Data 
    • Mobile & Technology 
    • Storytelling & Data Visualization
    • What’s Next & The Future 
  • State of the Industry Sessions: Executives who have something new or noteworthy (whitepaper, research report) ready to be released at the time of the event.
  • Debate Sessions: There are always two ways to tackle an insights project. We are looking for two insights executives from the same company- who challenged each other to work differently to find a new solution to a common challenge.

…. AND You Decide: We are VERY happy to consider any type of new format you feel would add value for attendees beyond the traditional case study. So please send us your most exciting ideas, we’d love to hear them!

Submission Guidelines 

Client-side speakers that wish to be considered for the TMRE speaker faculty should send the following information via email to Kelly Schram, Conference Director at kschram@iirusa.com no later than Friday, January 30, 2015. Due to the high volume of responses, only those selected for the program will be notified.

1. Benefit-oriented title of session
2. Summary of session (no more than 100 words)
3. Full contact details for speaker including name, title, company, email, phone and mail
4. Speaker bio

If your submission is selected, portions of your summary will be used to promote your participation in print and online. In an effort to ensure the utmost quality, all final presentations will be subject to review by our content review board prior to the event.

Join The Best In Insights From Around The World: NOVEMBER 2-4, 2015 at Rosen Shingle Creek in Orlando, Florida


Special notices to vendors, solutions provider or consultancies:
This call is limited to client-side presenters. If you are a vendor, consultant, solution provider, or technology provider and would like to speak at TMRE, please contact Jon Saxe at jsaxe@iirusa.com or 646-895-7467 or Liz Hinkis at ehinkis@Iirusa.com or 646-616-7627.

How NASCAR is Using Social Media to Enhance the Fan Experience – Complimentary Web Seminar

In association with HP Autonomy, The Institute for International Research invites you to join us for a one hour complimentary web seminar, ‘Driving on the Winning Track with Innovative Customer Engagement: How NASCAR is Using Social Media to Deliver a Dynamic and Engaging Fan Experience.’
The web seminar is taking place Tuesday, April 29th from 1:00 ‘ 2:00 PM (ET)
Presenters include:
Sean Doherty, Director of Digital and Social Media Engagement, NASCAR
Daniel Burke, VP of Multichannel Analytics, HP Autonomy
Reserve your webinar seat now at: https://cc.readytalk.com/cc/s/registrations/new?cid=e76dxuo7mwrw
Please mention priority code: 00UWKCE0D
The rapid explosion of social networks and other media outlets has made it very difficult for marketers to monitor, understand and address all that’s being said about their products and services. And this data is becoming so important, as it contains customer insight and growth opportunities that have yet to be identified.

Join us on this webcast and learn how NASCAR, the sanctioning organization for stock car racing, is using its innovative Fan & Media Engagement Center to easily gather, analyze and leverage social and traditional media content to enhance the fan experience and drive revenue growth.

This webcast will be recorded if you can’t attend the live session. Please register and we’ll send you a link to the recording.

Learn how NASCAR is using its state-of-the-art interactive Fan & Media Engagement Center to:

  • Monitor all forms of media including social and traditional networks
  • Extract meaning and sentiment from all types of social media
  • Discover and act upon emerging trends and opportunities
  • Deliver a more targeted and engaging fan experience
  • Respond quickly to issues and repair damage

Don’t miss this presentation! Register now: https://cc.readytalk.com/cc/s/registrations/new?cid=e76dxuo7mwrw

LIve from FOCI 2013 – Relationship Matters: Is Being Too Connected a Disadvantage

Eric Lucan, of Kimpton Hotels and Restaurants, led a
discussion about the benefits and drawbacks of social connectivity for the
hospitality industry. Kimpton employees have been empowered in the same way
that employees at the Ritz Carlton chain have: Delight the customer ‘ it is
your budget and in your power.
To help attendees think about the differences across rewards
or loyalty programs, Eric lined up the attributes of membership programs versus guest
. Under a membership program, guests are considered to be part
of a program in which they accumulate points in a tier-based manner that is
based on their transactions.  The result
of a well-managed membership program is loyalists. 
Kimpton takes a guest initiative tack toward rewarding their
loyal customers.  Kimpton is focused on
ensuring that guests feel like part of a family, and makes a point of noting
and responding to their preferences in order to capitalize on opportunities to
delight customers.  Kimpton emphasizes
the relational aspects of their guests’ business, and desires to engender trust
in customers.  The result of Kimpton’s
orientation to guests is evangelists.
On their website, Kimpton encourages guests to respond to
several open-ended questions that reveal more about them ‘ most notably, the
prompt: ‘If I wasn’t working, I’d be”
Kimpton hotels are in the boutique category, with each hotel
having a distinct personality.  The
hotels average about 250 rooms, and each hotel determines how it will build
trust and delight customers, as there isn’t a set budget across the chain for
these customer relationship efforts. 
Kimpton has grown to about 60 hotels, nearly doubling over the past
years, and they are determined to grow. 
Kimpton is even more determined to sustain their customer relationship
building through the personalized service and compelling outreach to guests
that is their trademark.
As Kimpton taps in more to social media, it is conscious of
the need to ensure that social listening does not become creepy.  Kimpton believes that maintaining the human
component in their transactions, listening to the reward program, and will keep
them close to customers. Being careful to hang onto the culture that Kimpton
has developed means that Kimpton can continue to grow but still keep doing what
makes them special. 
Connectivity can mean that the humans are taken out of the
transaction. Automation and Smartphones could eliminate what makes the hotel
stay special. As a result hospitality may be becoming less hospitable.  But at Kimpton, guests will continue to say, “You
had me at ‘Welcome‘”.

Gigi DeVault writes a market research column for About.com
Market Research Guide