Tag Archives: simon sinek

Live from #TMRE14: Simon Sinek on How to Think Like a Leader

Simon Sinek is the author of “Start With Why” and “Leaders Eat Last, this morning on the last day of TMRE 2014, he explored ways to think and act like a true leader.

Almost all of our behavior is driven by our need to feel safe.

Trust and cooperation are feelings not instructions or things you can ask for, leaders set the tone, people REACT to an environment.

The human interprets everything in terms of life and death, even when the stakes aren’t that high.

You can easily manipulate people with fear but it doesn’t work for very long and causes stress and the inability to thrive.

When people feel same, feel part of the same tribe, they create traditions, language and their own culture which they cooperate with.

Feelings:

Endorphins
Dopamine

Seratonin
Oxytocin

People get addicted to endorphin rush and hits of dopamine, but they are fleeting while seratonin and oxytocin are released over time in relationship and make you feel safe and loved. Leaders make people feel safe and people in turn love their leaders.

Loyal customers and employers don’t care that other products/companies exist.
They have such strong relationships they won’t budge.

Loneliness causes more death than obesity, people who feel lonely are more likely to die younger than people who aren’t. Build relationships and community to empower people, make them feel safe.

People will not believe you if you don’t believe in what you are offering yourself.

Believe you can be the change.

ABOUT THE AUTHOR

 
Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

At the Intersection of Art & Science: A TMRE 2014 Book List

Stories are a catalyst for action.

Market research, data sciences, consumer insights and marketing overall, has never seen such dramatic and rapid transformation’ and the stakes have never been higher. The output and value of our entire industry is in flux.

We’ve curated this list of 8 powerful books in advance of our upcoming MR event to help you open your mind to new ideas and truly become a catalyst for disruption, growth and impact beyond measure.

The TMRE 2014 Book List: 


1. It’s Complicated: The Social Lives of Networked Teens by Danah Boyd  


Boyd’s conclusions are essential reading not only for parents, teachers, and others who work with teens but also for anyone interested in the impact of emerging technologies on society, culture, and commerce in years to come. In this eye-opening book, youth culture and technology expert danah boyd uncovers some of the major myths regarding teens’ use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, boyd argues that society fails young people when paternalism and protectionism hinder teenagers’ ability to become informed, thoughtful, and engaged citizens through their online interactions. Yet despite an environment of rampant fear-mongering, boyd finds that teens often find ways to engage and to develop a sense of identity.

2. Different: Escaping the Competitive Herd by Youngme Moon  


Different shows how to succeed in a world where conformity reigns’but exceptions rule. Youngme Moon provides a highly original perspective on what it means to offer something that is meaningfully different in a manner that is both fundamental and comprehensive.




3. The Power of Habit By Charles Duhigg

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

4. The Storytelling Animal: How Stories Make Us Human by Jonathan Gottschall 


Stories help us navigate life’s complex social problems just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival. Stories can also change the world for the better. Most successful stories are moral, they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

5. Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek 


Our biology hasn’t changed in fifty thousand years, but our environment certainly has. Today’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organizations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside. The Circle of Safety leads to stable, adaptive, confident teams, where everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities. 



6. Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information By Itamar Simonson, Emanuel Rosen 


What influences customers in this new age? The authors identify the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. 

7. Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change By Jeremy Gutsche


Jeremy Gutsche’s book about 150 ways to spark innovation during times of change, includes these key lessons :


1) STRATEGY – Turn chaos into opportunity
2) CULTURE – Create a culture of innovation
3) TRENDS – Filter through all the noise
4) INNOVATION – Increase your odds

5) MARKETING – Infectiously market your ideas


Exploiting CHAOS: Book on How to Spark Innovation from Jeremy Gutsche / Trend Hunter



8. Start with Why: How Great Leaders Inspire Everyone to Take Action By Simon Sinek 

There are only two ways to influence human behavior: you can manipulate it or you can inspire it. Start With Why is for those who want to  inspire others and for those who want to find someone to inspire them.



Editor’s note:

The noted thought leaders above will share more of their experiences and ideas to explore at the Market Research Event. We hope you can join us.