Tag Archives: Shopping

Enter to Win 2 Free Passes OmniShopper International in London

Are you a retailer? Do you like free things? Well, submit
your information to win 2 passes to OmniShopper International taking place
15-17 November at the London Marriott West India Quay in London: http://bit.ly/2faOoLA

You will join a roster of leading retailers, FMCG manufacturers and industry
experts from all throughout the European market including:

‘ John Lewis
‘ Samsung
‘ LEGO
‘ Tesco
‘ Harrods
‘ Mothercare
‘ Dreams UK
‘ Shell Retail
‘ Coca Cola
‘ Kimberly-Clark
‘ Barilla France
‘ Beiersdorf
‘ Ferrero
‘ Fjordland
‘ Johnson & Johnson
‘ Mondelez
‘ Nestle
‘ Ontex
‘ PepsiCo
‘ Perfetti van Melle
‘ Strauss Group
‘ Swedish Match
‘ Unilever
‘ Heineken
‘ Philips
‘ And many more!

Visit the website for more information about the full program: http://bit.ly/2aWHmCx

Enter to win here: http://bit.ly/2faOoLA for a chance for you and a
colleague to join 250 like-minded retailers and FMCG manufacturers and
suppliers. Good luck!

We hope to see you in London!

Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopperEvent
Themarketresearcheventblog.iirusa.com

Successful Retailers Drive Emotional Connections with Consumers

We recently sat down with Bridget Brennan, Author, Why She Buys and CEO, Female Factor. In
our conversation, she shed some light on how omnichannel is impacting retail,
how shoppers are shaping the future of retail, where retail is going in the
next five years, and more.
Here’s what Brennan had to say:
What can retailers do
better to embrace the omnichannel customer journey and experience?
Brennan: Staying
centered on the very human reasons of why people buy (and why they don’t) is
the best compass for anyone. No matter what channel or technology is being
used, retailers that drive an emotional connection with consumers do it through
elements like great service, inspiring experiences, excellent products, good
value and a brand that people want to be a part of. The opportunity is to
play to the strengths of each channel to deliver these elements. One of the
most effective ways to stay in tune with the modern consumer journey is to
conduct qualitative consumer research on a regular basis.
How are shoppers
shaping the future of retail?
Brennan: One of
the big shifts we see across age groups is the desire for services and
experiences. For brick-and-mortar locations, there is an enormous opportunity
to deliver the kind of experiences that people can’t get through a screen. My
local Nordstrom now has a beautiful bar on the second floor, right in the
middle of the men’s section. Every time I go, it’s full of people who are
clearly enjoying themselves. I predict we’re going to see more and more
retailers add both experiential elements and helpful services to their
brick-and-mortar locations.
How is digital
reinventing retail?
Brennan: In too
many ways to count.  Here’s just one: e-commerce has changed the very
definition of ease and convenience.  Which means it won’t be long before
brick-and-mortar retailers change the very definition of what it means to be a
store.
What are some key
points attendees can expect to take away from your session at the event?

Brennan: People
will walk away understanding the most important trends driving women consumers,
and how they can leverage these as a blueprint for meeting women’s wants and
needs.  Women drive 70-80% of consumer spending with their combined buying
power and influence. My goal is to provide actionable insights that help
retailers stay relevant with the world’s most powerful consumers in 2016 and
beyond.

Top 5 Reasons Why OmniShopper is Your Key to Retail Success

With the summer holidays now behind us, are you ready to
book your OmniShopper International ticket?
If you haven’t really thought about it yet, that’s ok.
There’s still time for you commit for 2016. In fact, we’ve come up with a short
list of why OmniShopper is YOUR can’t miss destination for retail success:
1.       Uncover
the Latest Shopper Research Methodologies

Emmanuel Malard, Consumer & Market Insight Manager, Samsung Electronics
details how Samsung validated the use of 360?? virtual reality immersion became
part of the research toolkit for their insights team, and what’s coming on the
horizon.
2.       Integrate
Omnichannel Retail Strategies to Connect

Kantar Retail’s Owen McCabe will provide you with an overview of the
omnichannel ecosystem, and how smart brand owners are effectively connecting
with their consumers by leveraging omnichannel for competitive advantage.
3.       Become
a Great Marketing Leader

With the guidance of Patrick Barwise, Emeritus Professor of Management &
Marketing, London Business School, you’ll learn how to maximize your business
impact and long-term career success by complementing your technical marketing
skills with a range of leadership skills. Plus, get an inside look at the soon
to be released book, The 12 Powers of a Marketing Leader.
4.       Prepare
Your Organization for the Next Data Revolution

Big Data will soon be a thing of the past, at least according to Martin
Lindstrom. What’s next, the seemingly insignificant consumer observations that
will completely transform the way businesses are built and run, soon to be
known as SMALL DATA.
5.       Embrace
Disruptive Trends & Innovations

Henry Mason will show you can get ahead of your customers’ rapidly accelerating
expectations by generating actionable foresight, and relying on the latest
trends and innovations across the retail and media landscapes.
Download the brochure for the full programme: http://bit.ly/2csCgQH
Book your ticket by
Friday, 23 of September and save ??200. Plus, Use code OMNIINTL16BL for ??100 off
the current rate ‘ Secure your spot today! Buy tickets:
http://bit.ly/2csCgQH
We hope to see you in London!

Cheers,
The OmniShopper Team

@OmniShopper

#OmniShopperEvent

Insights as a Vehicle for Influence: Every Consumer is a Well-Informed Researcher

By: Amanda Ciccatelli,
Content Marketing & Social Media Strategist, Informa
Insights have become a vehicle for influencing marketing and
ultimately, the world. That’s why next in our Insights as a Vehicle for
Influence series, we sat down with Paul Donagher, Managing Director, Market
Strategies. In our conversation, he shed some light on how omnichannel is
impacting retail, how shoppers are shaping the future of retail, where retail
is going in the next five years, and more.
How has omnichannel
impacted retail positively?
Donagher: From a
consumer perspective it has opened a whole range of researching and buying
opportunities, or ‘instants of intent’. The intent has to be on both sides of the
relationship, where both the consumer has the need and the marketer has the
opportunity to have their brand positioned perfectly with the proper
connections planning. Connections planning is really what omnishopping is all about ‘ furthermore, we
believe that the best outcomes for marketers start with a thorough
understanding of consumers both from a category and brand perspective. This can
only be achieved through properly conducted research that uses all of the
attitudinal, behavioral and neuro approaches at our disposal.
What can retailers do
better to embrace the omnichannel customer journey and experience?
Donagher: Our
research shows that the relationship from the retailer side has to meet 3 key
criteria ‘ Seamlessness, Centricity and Experience. We conducted our own qual
and quant research that really narrowed down the requirements for retailers to
these 3 broad buckets.
How are shoppers
shaping the future of retail?
Donagher: The
information is all on the Omnishopper’s
side. They are better informed than ever before’which in itself poses questions
and provides opportunities to retailers.
What are some shopper
insights lifecycle best practices you can share?
Donagher: We
spend a good deal of time trying to illuminate what we call ‘Day in the Life’.
Of course, depending upon the category, the Omnishopper journey and the
constituent path-to-purchase can be weeks or longer, however we use the notion
of a ‘Day in the Life’ to look for the key sequencing that matters to the
brand. The ‘instants of intent’ I mentioned previously have to be uncovered and
the reasons for those instants (needs, motivations etc.) have to be properly
uncovered.
Why is it important
to link digital and physical shopper marketing?
Donagher: That’s
what the Omnishopper demands ‘ the notion of seamlessness I mentioned. The
Omnishopper loves the research capabilities of digital and the in-store benefits
of in-store (shopping with friends, touching the product etc.). From the
research perspective, understanding digital is the big opportunity. We
continually look for those data sources that are ‘organically’ created for us
and were not necessarily created for market researchers. Whether it be big data
or something else, these data exist and we are uniquely placed to capture,
process and analyze them for marketing purposes
How does omnichannel
customer experience impact customer loyalty?
Donagher: We hear
a lot about the lack of loyalty among Omnishoppers. We think that is premature
but that loyalty may have to be redefined as will associated loyalty programs.
How is digital
reinventing retail?
Donagher: Every
consumer is a well-informed researcher ‘ they know what to look for and where
to look for it.
Where do you see
retail moving in the next 5 years?
Donagher: There
have to be more ways for every party in the transaction to be compensated. If I
research on one site but then buy in-store or vice-versa, each party has
performed a service. We hear a lot of discussion on how to make sure everyone
is compensated for their part in the purchase.

Want more on this topic?
Attend OmniShopper International this November in London, England. Learn more
here: http://bit.ly/2aSfoLS

Meet Your OmniShopper International Keynote Line Up

You’ve been charged with uncovering shopper research
methodologies that generate innovative in-store behaviour analysis. To apply
behavioural science to shopper marketing and brand building. And to integrate
omnichannel retail strategies to connect with shoppers at every turn.
It’s not easy, but definitely achievable. OmniShopper
International brings together the world’s leading FMCG manufacturers and
retailers to spark new ideas and inspire revolutionary insights and activation
strategies to win at retail (whether that’s in-store, online or in-home).
OmniShopper International
15-17, November, 2016
London Marriott West India Quay Hotel
London, England
Buy tickets: http://bit.ly/29qH4Yf
The 2016 keynote line-up is filled with industry leaders
prepared to share the secrets to Shopper Centricity, OmniChannel Success, Data
Revolution and more’
??        
Martin Lindstrom, Master Brand Builder & New
York Times Best-Selling Author, Small Data, Buyology,
Brandwashed and BrandSense
??        
Henry Mason, Author, Trend-Driven Innovation,
Managing Director, TrendWatching
??        
Anders Fisker Olesen, Chief Marketing Officer,
System Frugt A/S
??        
Patrick Barwise, Emeritus Professor of
Management & Marketing, London Business School, Co-Author,
The 12 Powers of a Marketing Leader
??        
Nahal Yousefin, Director,
Culture & Engagement, Tesco
??        
John Kearon, Chief Juicer,
BrainJuicer
??        
Jenni Romaniuk, Professor, Ehrenberg-Bass
Institute, University of South Australia,
Author, How Brands Grow Part 2
Download the complete
programme for the full speaker list and session descriptions:
http://bit.ly/29qH4Yf
Fuel your mind and prepare to win at retail this November.
Use exclusive Blog discount
code OMNIINT16BL for ??100 off. Buy tickets:
http://bit.ly/29qH4Yf
Cheers,
The OmniShopper Team
@OmniShopper

#OmniShopperEvent

Virtual Reality in Market Research Today

By: Gina Joseph,
Communication Manager, InContext Solutions

The uses for virtual reality (VR) are growing in leaps and
bounds, and market research is no exception. During their OmniShopper
presentation, InContext
Solutions
‘ Rich Scamehorn and Amy Hebard proved that VR has a place in
research, today and tomorrow.
Right now, virtual 3D simulations through the computer are a
tried and true way of conducting research. Respondents can stream the in-store
simulations from their own computers and provide behavioral and attitudinal
insights for retailers and manufacturers.
Yet virtual reality headsets, such as Google Cardboard, Gear
VR and HTC Vive are beginning to make a splash in the research and marketing
arenas. Only a small percentage of the population actually owns VR headsets,
but companies can still start to think about ways to utilize the technology to
glean in-store insights like never before. How?
Respondents might use a headset to ‘shop’ a virtual store
while at the same time being asked questions and giving their impressions. They
would be able to pick up products using hand tracking, look at them in 360-degrees,
and decide what they want to buy. This is similar to a typical shopalong IDI
interview, but done in a completely virtual space, which means you could
display items that don’t even exist yet, or products with new designs. It could
also be used to create planograms or collaborate on planogram changes across
offices.
Branded experiences were another way companies can measure
and market new products or campaigns. Taking a VR gaming experience that
involves your brand into a store environment could garner interest. Researchers
can use that same VR technology to measure the impact of the VR branded
campaign before it even launches. These types of campaigns could potentially
create a deeper level of consumer engagement, one that will resonate beyond the
experience and into sales.  
The challenge, Rich and Amy said, is to get over the
skepticism and fear of VR, and just try it. The goal is to learn about VR
through experience, and then create experiences that will help you engage with
your shoppers.

8 Reasons to Be Excited About OmniShopper in Chicago

OmniShopper is less than
2 weeks away! Don’t miss your opportunity to connect with the key players in
your industry and uncover new insights and activation strategies that you can
bring back and champion in your organization ‘ what are you waiting for?
Here are a few of the
top experiences waiting for you at OmniShopper 2016:

1.      
Daniel
Kahneman.
He’s an insights industry legend and Nobel Prize Winner in
Economic Sciences. And he’ll be taking the keynote stage to help you better
understand what shapes consumer decisions. 
2.      
Matchmaking.
Sure, OmniShopper unites hundreds of market research and insights
professionals from the retail industry in one place, but it’s not always easy
for you to connect with the people you need to meet. That’s why OmniShopper has
introduced a NEW matchmaking program to ensure you meet the RIGHT people to
drive YOUR business forward.
3.      
The State
of the Industry ‘ Revealed.
Jet.com and Lowe’s Home Improvement lead the
discussion from a retailer perspective ‘ on creating successful omnichannel
shopping experiences now and in the future ‘ while ConAgra, PepsiCo and
Unilever dive deeper from a manufacturer’s perspective ‘ on driving the new
path to purchase in a world where the consumer is in control.
4.      
The
Shopper Insight Lifecycle.
How is an insight uncovered? What methodologies
should you be using? How do you action the insight? Find out with best
practices from The Hershey Company, SmartRevenue, Wrigley and Capre Group
during an in-depth workshop on Sunday, July 10th.
5.      
The
World’s Most Powerful Consumers ‘ Women.
Bridget Brennan, Author, Why She
Buys, offers powerful insights on the consumer behavior of Millennial women, as
well as techniques on how you can stay relevant to female culture. Millennial
women’s consumer behavior and techniques on how you can break through the
clutter and stay relevant to female consumers.
6.      
Retailer/Manufacturer
Exchange.
OmniShopper brings all the players in the retail space together
for a common goal ‘ to define the future of retail through insight and
activation strategies. Collaboration is key, that’s why we’re giving insights
leaders from manufacturers AND retail the chance to come together to discuss
the new value of insights, new P2P, total store shopability and more.
7.      
Todd
Henry.
Go beyond the insights at OmniShopper. Uncover the secrets to making
your work speak loudly and resonate with others with the help of  the
author of Louder than Words: Harness the Power of Your Authentic Voice. Todd
will share how to uncover, develop and use your authentic voice to connect more
effectively and consistently.
8.      
The
Digital Revolution.
It’s no secret that, like every other industry out
there, digital has changed the game at retail. Seth Shapiro, Principal, New
Amsterdam Media and Adjunct Professor, USC School of Cinematic Arts will
explore how you can leverage digital innovation to expand your global retail
opportunities and grow and prosper in the new retail landscape.
And so, what are you waiting for?! The future of retail
won’t be defined in isolation ‘ make sure you’re a part of the conversation.
Join us in July and tell us @OmniShopper what you’re excited
about right now #OmniShopperEvent.
Use exclusive Blog
discount code OMNI16BL $100 off the current rate. Buy your tickets here: http://bit.ly/295su6e
See you in Chicago!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopperEvent

Insights as a Vehicle for Influence: Digital Reinventing Retail

By: Amanda Ciccatelli,
Content Marketing & Social Media Strategist, Informa
Insights have become a vehicle for influencing marketing and
ultimately, the world. That’s why next in our Insights as a Vehicle for
Influence series, we sat down with Paul Donagher, Managing Director, Consumer
and Retail, Market Strategies International. In our conversation, he shed some
light on omnichannel has impacted retail, how shoppers are shaping the future of retail, why it’s important to link
digital and physical shopper marketing, and more.

Here’s what Donagher has to say:
How has omnichannel
impacted retail positively?
From a consumer perspective it has opened a whole range of
researching and buying opportunities, or ‘instants of intent’. The intent has
to be on both sides of the relationship, where both the consumer has the need
and the marketer has the opportunity to have their brand positioned perfectly
with the proper connections planning. Connections planning is really what
omnishopping is all about ‘ furthermore, we believe that the best outcomes for
marketers start with a thorough understanding of consumers both from a category
and brand perspective. This can only be achieved through properly conducted
research that uses all of the attitudinal, behavioral and neuro approaches at
our disposal.
What can retailers do
better to embrace the omnichannel customer journey and experience?
Our research shows that the relationship from the retailer
side has to meet three key criteria ‘ Seamlessness, Centricity and Experience.
We conducted our own qual and quant research that really narrowed down the
requirements for retailers to these three broad buckets.
How are shoppers
shaping the future of retail?
The information is all on the Omnishoppers side. They are
better informed than ever before’which in itself poses questions and provides
opportunities to retailers.
What are some shopper
insights lifecycle best practices you can share?
We spend a good deal of time trying to illuminate what we call
‘Day in the Life’. Of course, depending upon the category, the Omnishopper
journey and the constituent path-to-purchase can be weeks or longer, however we
use the notion of a ‘Day in the Life’ to look for the key sequencing that
matters to the brand. The ‘instants of intent’ I mentioned previously have to
be uncovered and the reasons for those instants (needs, motivations etc.) have
to be properly uncovered.
Why is it important
to link digital and physical shopper marketing?
That’s what the Omnishopper demands ‘ the notion of
Seamlessness I mentioned. The Omnishopper loves the research capabilities of
digital and the in-store benefits of in-store (shopping with friends, touching
the product etc.). From the research perspective, understanding digital is the
big opportunity. We continually look for those data sources that are
‘organically’ created for us and were not necessarily created for market
researchers. Whether it be big data or something else, these data exist and we
are uniquely placed to capture, process and analyze them for marketing purposes
How does omnichannel
customer experience impact customer loyalty?
We hear a lot about the lack of loyalty among Omnishoppers.
We think that is premature but that loyalty may have to be redefined as will
associated loyalty programs.
How is digital
reinventing retail?
Every consumer is a well-informed researcher ‘ they know
what to look for and where to look for it.
Where do you see
retail moving in the next 5 years?
There have to be more ways for every party in the
transaction to be compensated. If I research on one site but then buy in-store
or vice-versa, each party has performed a service. We hear a lot of discussion
on how to make sure everyone is compensated for their part in the
purchase.
What are some key
points attendees can expect to take away from your session at OmniShopper?
We will spend a lot of time talking about different
techniques ‘ not created for market research ‘ that help elucidate
Seamlessness, Centricity and Experience. While we will also show how to best
uncover a ‘Day in the Life’ of Omnishoppers in any category. We’re looking
forward to it!

If you want to hear more from Donagher, don’t miss his presentation ‘The
Secret to Omnichannel Retail Success’ at OmniShopper 2016 taking place July
10-13 in Chicago, IL. For more information about the conference or to register,
click here: http://bit.ly/2920AJK

Top 10 Reasons to Attend OmniShopper 2016

This summer hundreds of research & insights
professionals in the retail industry will
join together in Chicago to shape the future…
Will you be a part of it?
Take a look at just a few of the reasons why OmniShopper 2016 is a can’t miss for you and
your team:
??        
Industry legend Daniel Kahneman, Nobel Prize
in Economic Sciences & Best-Selling Author, Thinking, Fast and Slow leads
a conversation with you to better understand what shapes our choices,
judgements and decisions
??        
Transform your category by using virtual
reality – Riddhish Kankariya, VP of Strategy & Insight, Happy Family
Brands will share how they used a virtual store to optimize the brand’s
products on shelf, and how you can take existing concepts and update them to
resonate with the shoppers’ changing needs
??        
Examine multiple methodologies used to
generate shopper and consumer insights – from qualitative to quantitative -
and when and how to apply them with best practices from SmartRevenue, The
Hershey Company, Capre Group and Wrigley
??        
Get behind the science of presentation
excellence as William Greenwald, Founder & Chief Neuroleaderologist,
Windsor Leadership Group, Author, Be A Mindsetter leads a workshop on The Art
of Storytelling 
??        
Explore how gut vs. data will lead to
renaissance in marketing as we connect back to the fundamentals and emotional
engagement through human truths with Jessica Hendrix, President & CEO,
Saatchi & Saatchi X 
??        
Uncover how you can leverage shopper insights
to drive effective path-2-purchase executions to drive category growth like
Heineken USA with Haley Rubin, Digital Shopper Media and Shawn Fitzgerald,
Director, Shopper Intelligence  
??        
Dan Seymour, Director, Shopper Marketing Dell,
reveals how to convert a confused and uncertain shopper to a purchaser and
build loyalty with a more satisfying learning and shopping experience 
??        
Drive faster and more impactful insights with
online insights communities with best practices from Red Bull North America,
who was able to build dynamic and ongoing relationships with their
consumers 
Bayer Consumer Care, The Hershey Company and Campbell’s
soup come together to share how you can reach your shoppers where they plan,
shop and share, taking a closer look at the impact of technology, digital and
eCommerce
Collaborate with retailer and manufacturer leaders – check
out who’s already signed up to attend:
Ace Hardware
Alcon
ALCS
Alter Agenda
Amax Inc
American Greetings
Arc/Leo Burnett
Asics America
AugustineIdeas
Bayer Animal Health
Bayer Consumer Care
Bellomy Research
Brandtrust
Burke
C+R Research
Campbell Soup Company
ChaseDesign
Clorox
ConAgra Foods
Conair
Design Phase
Directions Research
Energizer Personal Care
Estee Lauder Companies
Excel Displays & Packaging
Explorer Research
FCB
Foresight ROI
Georgia Pacific
GfK
Google
GutCheck
Happy Family Brands
Hallmark
Hanesbrands
Harbor Industries
Heineken USA
Horizon Media
InfoScout
Indiana University
Kelley School of Business
Jarden
Jet.com
Kellogg Company
Kimberly Clark
LEGO
Litehouse
Logitech
Lowe’s Home Improvement
Mall of America
Maple Leaf Foods
Mars Inc.
MetrixLab
Mission Foods
Moet Hennessy
Murphy Research
Nestle Purina Petcare
ORC International
OtterBox
P&G
PepsiCo
Philips Design
Publix Super Markets
Red Bull
REMWorks Sleep Store
Sargento Foods
Seismic Group
SmartRevenue
Smucker Foods of Canada
Smurfit Kappa The Americas
Southern Arkansas University
The Hershey Company
The Integer Group
The Marketing Arm
The Mars Agency
True Value Company
Tyson Foods
Univ. of Arkansas Little Rock
US Cellular
USC School of Cinematic Arts
Vista Outdoor
Walmart
W5
Welch’s
WPP
Wrigley
Yanhaas

And more!
Use code OMNI16BL for
$100 off. Don’t miss out: http://bit.ly/1TWyTEH
We hope to see you in Chicago this summer!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopperEvent

The OmniChannel Movement Forces Retailers to Move Faster to Keep Up with Shoppers

The dramatic changes in shopping behaviors influenced by
digital will continue to influence the future of retail.
To hear what big changes we can expect, and how to react to
them, we sat down with Alana Joy Feldman, Digital
Shopper Marketing &
E-commerce Specialist, Consumer Health Division at Bayer
HealthCare LLC.
Here’s what Alana had to say:
How has omnichannel
impacted retail positively?
Feldman: The ‘omnichannel movement’ has forced retailers
& manufactures to move faster, in order to accommodate shopper’s needs. A
true, successful omnichannel experience allows shopping to feel personalized,
as it offers each shopper an enjoyable and consistent experience, regardless of
channel or device. Entering more of these channels increases a retailer’s
reach, allowing them to touch and convert more people.
Another positive impact that stems from omnichannel retail
is the increased amount of data it provides. Although many are still trying to
understand how to harness and wield this data effectively, it will ultimately
fuel better shopper marketing and overall shopping experiences.
How are shoppers
shaping the future of retail?
Feldman: Shoppers
are shaping the future of retail by being more informed and more demanding than
ever. Access to information via technology is now the norm, which has created
an omniscient shopper who has taken control of the retail experience. Retailers
should constantly be monitoring current shopping behaviors and changing
consumer preferences as these will continue to influence the future of retail.
Why is it important
to link digital and physical shopper marketing?
Feldman: Linking
digital and physical shopper marketing is important because in the eyes of the
shopper, there is no difference. The less integrated a shopper marketing
program is, the more clunky and unnatural the experience. With technology
permeating every aspect of our lives, there is no longer much separation
between our physical and digital worlds ‘why should this be any different when
we shop?
Where do you see
retail moving in the next 5 years?
Feldman: I see
shopping automation as the ‘next big thing’ in retail. We’ve started to see this
with the adoption of auto-replenishment programs (Subscribe & Save, etc.),
as well as the development of new technologies such as Amazon’s Dash
Replenishment Service; which enables connected devices to automatically order
physical goods from Amazon when supplies are running low. Convenience,
especially in our product category (OTC medication), is a major factor driving
this behavior. As shoppers’ lives get busier and more complicated, there will
be an increasing need for their daily regimens to be automated.
Don’t miss Alana’s panel presentation ‘Reaching Shoppers
Where They Plan, Shop and Share’ at the upcoming OmniShopper conference July
10-13 in Chicago, IL.
OmniShopper, formerly the Shopper Insights in Action
Conference, is a world-class experience focused on how to translate shopper
insights into dramatic growth opportunities for your business – anticipate and
predict the future, generate fresh insights, create seamless and connected
brand experiences along the complex shopper journey and increase basket growth
at every opportunity – in-store, online and in-home.
Check out the full
agenda: http://bit.ly/25BgVNA

Use exclusive LinkedIn discount code OMNI16BL $100 off the
current rate. Buy your tickets here:  http://bit.ly/25BgVNA