Tag Archives: shopper

4 Best Practices for Optimizing Packaging for E-Commerce

This post
was originally published on PRS IN VIVO’s blog.

How a new design system is introduced in market can
significantly influence sales.  Here are four ‘best practices for
minimizing risk:
1. Foster Brand
Recognition (via Visual Continuity)

First and foremost, shoppers are looking for reassurance
that they are buying the same product (online) that they know/trust from the
‘brick-and-mortar’ store.  So while pack images may be simplified for Web
‘thumbnails,’ it is important that they retain the brand’s core visual equities
and appearance.
2. Ensure High-Quality
& Informative Visuals

Simply put, some packages ‘ particularly white packs and/or
those that rely on foil, holograms and other tactile elements ‘ do not always
translate well to e-commerce environments and need refinements.  In
addition, a range of images (primary vs. secondary packaging, etc.) may be
necessary to illustrate the functionality and benefits of new packaging
formats.
3. Clearly
Convey/Reassure on Quantity

In the digital context, size impressions can be very
misleading.  Therefore, it is very important to provide clear reassurance
on pack sizing and quantity, particularly to highlight larger sizes.
4. Leverage
Digital Capabilities to Illustrate/Inform 

Perhaps most importantly, the e-commerce context provides
opportunities to inform/educate shoppers that are typically unavailable in
physical environments.  For example, one click can provide a clear explanation
of a full product line, helping shoppers find the right product for their needs
‘ or link to a video illustrate use of a new product.
For more information
about adopting packaging for e-commerce, please read this article here
Or contact PRS IN VIVO to
learn more about our research on the intersection of digital and physical
shopping.

Meet the Powerful Women Driving the Future of Customer Insights

TMRE: The Market Research Event and OmniShopper have some
exciting news to share’
Not only is TMRE partnering with WiRE (Women in Research)
for the first annual TMRE/WiRE Women in Research Award to celebrate some true
rock-star researchers, but we’re happy to share a preliminary list of powerful
women in insights confirmed to take the stage at both the TMRE and OmniShopper 2017
events.

Check out the inspiring women speaking at TMRE 2017:


??        
Dawn Cunningham, Chief Insights Officer, 3M
??        
Amber Case, Cyborg Anthropologist, Author, Calm
Technology
??        
Cole Nussbaum Knaffic, Founder, Storytelling
with Data
??        
Kristin Luck, Founder, WiRE: Women in Research
??        
Marina Kosten, VP Research – International
Theatrical, 20th Century Fox
??        
Elizabeth Merrick May, Head of Customer
Insights, Nest
??        
Christina Jenkins, Director, Global Business
Marketing, North America, Twitter
??        
Anna Fieler, Chief Marketing Officer, Popsugar
??        
Lisa Courtade, Head of Market Research, Merck
??        
Judy Melanson, SVP, Travel & Entertainment,
Chadwick Martin Bailey
??        
Amanda Hill, Chief Marketing Officer, A+E
Networks
??        
Margo Arton, Director of Ad Effectiveness
Research, Buzzfeed
??        
Lauren Zweifler, Senior Vice President
,Strategic Insights & Research, NBCUniversal
??        
Terrae Schroeder, Senior Director, Wholesome
& Shopper Insights, NA Snacks, Kellogg
??        
Theresa Pepe, VP of Research, Viacom
??        
Sarita Bhagwat, Vice President, Market
Intelligence, Fidelity Investments
??        
Julie Brown, President, The Center for Strategy
Research
??        
Lori Tarabeck, Global Market Insights, Abbott
Diabetes Care
??        
Renata Polcicio, Vice President, Fan and Media
Intelligence, International, Global Markets, ESPN
??        
Jennifer Avery, Director, Consumer Insights,
Universal Orlando Resort
??        
Sara Fahim, Senior Research & Innovation
Consultant, Seek Company
??        
Tiffany Sanders, Business Intelligence &
Research, CBS
??        
Emily Akinson, Insights & Planning, Consumer
& Market Insights, Kellogg
??        
Mary Beth Jowers, Consumer Insights Lead for
North, Central and Eastern Europe, Gruppo Campari
??        
Stephanie Cunningham, Senior Manager, Customer
Insights & Analytics, eBay
??        
Lina Roncancio, Insights & Innovation
Director, Discovery Communications Latin America
??        
Michelle Gansle, Director, Consumer & Market
Insights, Wm. Wrigley Jr. Company
??        
Karin Kricorian, Director, Management Science
and Integration, Disney
??        
Sarah Beachler, Director, Market Research &
Client Insights, Sephora
??        
Beth Coleman, SVP Marketing and Partner
Insights, Viacom
??        
Samantha Dawkins, Vice President, Client
Strategy & Advocacy, ADP
??        
Gabriela McCoy, Director of Global Consumer
Insights, Bacardi
??        
Kassie Deng, Director, Marketing & Partner
Insights, Viacom
??        
Lyndsey Albertson, Director of Sales Research,
ABC
??        
Maria Cristina Antonio, Director, Metabolic
Insights & Analytics, Novo Nordisk
??        
Julia Oswald, Senior Vice President, Strategy
& Insights, Domino’s Pizza
??        
Carley Metsker, Vice President, Client Service,
Directions Research
??        
Monika Mandrakas, Market Researcher &
Customer Advocate, Mutual of Omaha
View the TMRE brochure
for a full list of speakers:
https://goo.gl/1Ricj2
Check out the inspiring women speaking at OmniShopper 2017:

??        
Shopper Marketing Activations: Marketing &
Merchandising: J Lynn Martinez, Vice President & Team Lead Kroger, Dr
Pepper Snapple Group
??        
Customer Experience Design: How Research &
Design Collaborate to Build New and Differentiated Experiences: Kate Kompelien,
Customer Experience – Center for Excellence for Research & Strategy, Best
Buy
??        
Omnichannel Customer Analysis: Lakshmi
Venkataramari, Senior Director, Customer Insights & Analytics, Walmart
eCommerce
??        
Winning in Her Purse: Kelley Styring, Principal,
InsightFarm
??        
Knowledge is Power, If You Can Find It: Ashley
Starke & Diana Powell, Manager, Shopper Insights, ConAgra Foods
??        
Team Structure Doesn’t Matter: Sue Butler, Director
of Omnichannel Insights, Walmart
??        
Going Beyond Behavior to Drive Category Growth:
Monica Melichar, Senior Manager, Consumer Insights, Beam Suntory & Erin
Barber, Senior Vice President, C+R Research
??        
Longitudinal Data & the Low Purchase
Frequency Category: Stacy Carty, Shopper Insights, Samsung
??        
Driving Change While Driving the Business:
Improving Tools & Automation: Theresa Hendrickson, Director, eCommerce
Engineering – Business Tools & Processes, Best Buy
View the OmniShopper
Brochure for a full list of speakers: https://goo.gl/Qw8Juo
Use exclusive
LinkedIn discount code TMRE17LI for $100 off the current rate. Buy tickets to
TMRE now:
https://goo.gl/1Ricj2
Use exclusive
LinkedIn discount code OMNI17LI for $100 off the current rate. Buy tickets to
OmniShopper now:
https://goo.gl/Qw8Juo
Also, don’t miss our
upcoming free webinar ‘Storytelling with Data’ http://bit.ly/2o0bpAS
featuring speakers Kelsy Saulsbury, Manager, Consumer Insight & Analytics,
Schwan’s Shared Services, LLC and Bill Greenwald, Founder and Chief
Neuroleaderologist, Windsor Leadership Group, LLC. 
Driving the value of
insights forward requires much more than just unearthing great data. You need
to use that data to tell a story and command influence across the broader
organization. Because storytelling may not be an inherent skill, this webinar
focuses on how to use data to create an engaging, informative, compelling
story.  Register for the webinar here:
http://bit.ly/2o0bpAS
Cheers,
The TMRE & OmniShopper Teams
@TMRE
@OmniShopper

Must See Talks from KNect365′s Spring Insights 2017 Events

From former gang leaders, to cyborg anthropologists, to
biomimicry experts- KNect365′s Must See Talks will challenge you to look at
problems in a whole new way and become an ignitor of change for your organization.
‘The Centrality of a Detailed Understanding of your
Audience’ ‘ Haile Owusu, Chief Data Scientist, Mashable
Marketing Analytics & Data Science
April 3-5, 2017
San Francisco, CA
Use code MADS17LI for $100 off.
Buy tickets to see Haile: https://goo.gl/YqXZdx
‘The Consumer Influence ‘ and Impact ‘ of Virtual
Reality’ ‘ Jeremy Bailenson, Founding Director of Stanford University’s Virtual
Human Interaction Lab at Stanford University
TMRE in Focus
May 1-3, 2017
Chicago, IL
Use code FOCUS17LI for $100 off.
Buy tickets to see Jeremy: https://goo.gl/c2UdIv
‘Originals: How Non-Conformists Rule the World’ ‘ Adam
Grant, Professor, Author of Give and Take and Originals at The Wharton School
of Business at the University of Pennsylvania
OmniShopper
June 20-22, 2017
Minneapolis, MN
Use code OMNI17LI for $100 off.
Buy tickets to see Adam: https://goo.gl/oUB85g
‘Underdogs, Misfits
& the Art of Battling Giants’ ‘ Malcom Gladwell, Best-Selling Author of
Outliers, The Tipping Point and David & Goliath
TMRE: The Market Research Event
October 22-25, 2017
Orlando, FL
Use code TMRE17LI for $100 off.
Buy tickets to see
Malcom:
https://goo.gl/gM7Dtv
We hope to see you this
spring!
Cheers,

The KNect 365 Event Team

How Millennials Are Changing Their Relationship to Retail

This post was originally
published on Kelton
Global’s blog
.

Consumers of Generation X age and older grew up as
relatively passive shoppers, able to do little more than recommend a product to
a handful of friends, vent to a salesperson or write a letter to corporate
headquarters. But Millennials have a very different relationship with brands
and companies.

As mass-consumption natives, they see themselves as collaborators
and co-marketers instead of ‘the audience’ or ‘the target.’ They’re ready to
champion their favorite brands online ‘ and equally willing to criticize those
with subpar products or ethics. Digitally savvy and highly entrepreneurial, the
Millennial generation departs from the larger consumer base in a few key ways:
They want you to reflect their values.
According to a recent Pew Research study, fifty-five percent of
Millennials’ believe churches and other religious organizations have a positive
impact in the U.S. (Seventy-three percent thought so in 2010). Indeed, more
than one third of Millennials are
not affiliated with any faith
. So they look to brands instead to represent
their values, with around 81 percent of them expecting brands to be
responsible global citizens.  A 2016 Deloitte Millennial Survey revealed that 87
percent of this demographic don’t consider a company successful on financial
merit alone, but want evidence of corporate social responsibility as well.
Millennials are loyal
supporters 
of companies with strong reputations for CSR. Toms, which
sells shoes, sunglasses and apparel, has been a hit because of its
wide-reaching commitment to charitable causes via the One to One CampaignCuyana, which sells
high quality women’s basics and promotes a simpler lifestyle, is also popular
with Millennials. Through its ‘Lean Closet’ initiative, Cuyana offers consumers
the chance to donate clothes to women in need. Customers are offered a $10
credit towards their next purchase for every donation they make.
They crave simplicity.
According to Accenture, spending by Millennials will grow to $1.4
trillion annually by 2020. But their spending mentality is selective; they have
access to a vast range of goods but are highly conscious of the impact of their
consumption. The mindset has shifted from ‘one of everything’ to ‘only the
essentials’ ‘ and they want to know where those essentials were made, by whom
and with what materials.
They have higher expectations for customized, seamless
service.
Just as there has been a shift from material to experiential spending across
generations, the experiential part of the shopping experience has become
increasingly important for Millennials. Mens clothing retailer Bonobos, which
offers a personalized shopping experience in a showroom setting, has struck a
chord with a younger crowd turned off by the generic, impersonal process of
shopping at traditional brick and mortar retailers like the Gap.
They expect you to listen. And activate, quickly.
Millennials love to challenge brands’ and they know how to
do it well. They’ll keep up the pressure on a company until it amends a problem
in a tangible and authentic way. And if they’re frustrated by the slow pace of
change, they won’t hesitate to disrupt the status quo and start their own
company. Having grown up in the era of Shark Tank & Facebook millionaires,
they are natural entrepreneurs with the information, tools and confidence to do
so.
The attitude of the hip new health insurance company Oscar,
which aims to be transparent and unbureaucratic, sums up Millennial attitudes
perfectly. Its website states: ‘We wanted a better healthcare company. So we
built one.’
Brands take note: Millennials don’t want a story dictated to
them ‘ they want to be part of an evolving, authentic narrative that goes
beyond simple marketing and branding.

Old Brains, New World: The 3 Fs Of Shopper Activation

At the OmniShopper International conference in London this
week, the focus was on how we shop now. Technology has made shopping easier
than ever. But it’s also given birth to a myriad of new technologies for
tracking, targeting and sales activation ‘ one speaker estimated that there
were now more than 3,500 start-ups operating in the space between a brand and
its end buyer.
In this forest of complexity, how do we see the wood for the
trees? In a morning keynote, BrainJuicer’s Chief Juicer John Kearon suggested
we were answering the wrong question. How we shop is changing at a breakneck pace. But how we decide ‘ the cognitive tools we bring to
bear on shopping ‘ hasn’t shifted at all. 
This isn’t to say shopper insight is business as usual.
Insights from the behavioural sciences are often paid lip service to, but it’s
harder to actually implement them at scale. The effort is worth it, though, as
getting behavioural activation right is a powerful route to profitable brand growth.
As behavioural scientists tell us, we decide using our fast,
intuitive System 1, and then our slow System 2 generally rubber stamps the
decision. Only a tiny minority of choices involve System 2 at all. And yet an
enormous amount of promotional and shopper insight activity is designed to
excite it by creating cut-through and trying to stop people and get them to
think. Instead, why not put System 1 at the centre and focus on making it easier to buy a brand?
Marketing analysts Les Binet and Peter Field invoke the 60/40
rule, which their analysis suggests holds true even in a digital era. 60% of
your budget should be spent on brand building, 40% on activation. Shopper is
clearly a huge part of that 40%, so getting at the System 1 heart of the buying
experience should be a serious marketing priority. But how to do it?
For brand building, we know that the key decision-making
heuristics are the 3 Fs: Fame (how easily something comes to mind), Feeling
(how good it makes people feel) and Fluency (how easily recognisable its unique
assets are). The 3 Fs explain how brands grow. They also let Kearon predict how
close the US election would be ‘ Hillary Clinton had a small advantage on Feeling,
but ultimately Donald Trump beat her on Fluency.
But activation ‘ the heart of shopper ‘ requires a different
set of factors. Kearon introduced the activation 3Fs ‘ more direct levers of
consumer behaviour at the point of decision. These are Framing (the world
around us), Following (the world between us), and Feeling (the world within
us). Feeling ‘ the need for an experience to create positive emotion ‘ is what
Activation and Brand Building have in common. Kearon described a study of online
shopping where analysis of emotion showed that people who felt happy when shopping
spent almost twice as much on average as those who claimed to feel nothing.
Positive emotion is vital at every stage of the brand building and activation
process.
But Following and Framing are unique to the purchase moment.
Framing is all about managing the choice architecture around a purchase to make
certain choices feel more obvious or easy. This can be done through pricing ‘
Kearon showed how a charity setting its default contributions higher raised its
average contribution dramatically, even though givers could still give as
little as they wanted. It can also be done through promotion ‘ making an offer
limited, for instance, is a reliable way of boosting take-up. And it can be
done through subtle changes in the environment ‘ as in the famous experiment
where German and French music played in an off-license boosted sales of wines
from those respective countries.
Following, meanwhile, is all about what other people are
doing: we are social animals and make System 1 choices based on information
about other humans and their choices.
Kearon described an experiment designed to make pub drinkers drink more water
to reduce or dilute their alcohol consumption. The most effective intervention,
he said, turned out to be a poster simply showing somebody drinking a glass of
water. Mirror neurons in the brain meant people seeing the poster wanted to
drink themselves ‘ and take-up of the free water in the bar shot up.
These examples of Framing, Following and Feeling were
entertaining, but is there a way to apply these ideas at scale without taking a
gamble on real-world profits? This is where new technology does start to help,
said Kearon. The upsurge of interest in virtual reality, and the rapid
improvement of virtual store technology, creates the possibility of a gigantic
laboratory where A/B testing of in-store behavioural activations can happen.
Wild theories ‘ like Kearon’s notion that pet treats would sell better in the human
sweets aisle! ‘ can be tested at vastly less expense and risk. The culture of
optimisation that already exists in online commerce can come to physical
retail, and the lessons of Framing, Following, Feeling and System 1 decision
making can be truly absorbed.

It Takes a Village to Help Brands Through their Omnichannel Journey

By: Owen
McCabe, Group Solutions Director, Kantar Retail
There’s a well-known African saying that it
takes a village to raise a child ‘ i.e., that a child has the best chance to
grow and become a healthy productive adult if the parents allow their extended
family, neighbours and broader community to contribute to its rearing. I always
liked this saying.  Growing up in small
town Ireland, with lots of relatives living nearby, and local sports clubs
playing such a big part in the community, it rang true to my own experience.
It’s also a saying that rings true when I
reflect on Kantar Retail’s experience over the past 4 years of helping brand
owners take the next step on their Omnichannel/ecommerce journey. Put simply,
the winners tend to be those who have understood that in order to grow and
integrate their infant ecommerce channels, they need to not only upgrade their
parenting skills but also actively allow others to help.  The corollary is also true, all too often, we
find the go-it-alone companies among the strung-out ‘parents’ at the back, overwhelmed
with responsibility for a whole new set of competencies that their companies do
not understand or appreciate (Digital Asset Management, On-Site Media, Search
Optimisation, etc).

In next week’s Omnishopper International
Conference, I will go into more detail on this as well as share some examples.
However, in the meantime here are some of our key observations.
Firstly, the brand owners who are doing the
best job of upgrading their in-house parenting skills are the companies that
aren’t afraid to totally reinvent their marketing and channel management models
to do a better job of engaging with the next generation of connected shoppers.  The common feature across these new models is
the centricity of their focus on the connected shopper journey.
Secondly, the brand owners who are making
the largest omnishopper impact are those who are purposefully forming their own
Virtual Village to raise their eCommerce Child. 
These companies are augmenting or replacing their singular
supplier-buyer relationships with cooperative ecosystems of specialist partners
to better influence conversion across the connected shopper journey.  These specialist partners include the
retailers’ own media groups but also include 3rd parties covering disciplines
such as Content Management and Distribution, Data Analytics, Search Marketing,
Programmatic Advertising, and Digital Shelf intelligence.  At the same time, we see that those who stick
with the status quo are starting to realise that the deck is stacked against
them ‘ that trade relationships without reciprocity are not really
relationships at all. 
In the future, it probably won’t take a
village to raise a child – either in society at large (we already see parents
using iPads as a surrogate babysitter) – or in Omnichannel terms.  We already see companies investing in becoming
more centred and self-sufficient in their focus on the connected shopper
journey.  However,  in
the short term, life on the Omnishopper savannah is a race for Brand Owners to
form their own purpose-built eVillage with the right partners to allow them
survive and thrive in the post-digital world without becoming someone else’s
meal.

See you next week!

Enter to Win 2 Free Passes OmniShopper International in London

Are you a retailer? Do you like free things? Well, submit
your information to win 2 passes to OmniShopper International taking place
15-17 November at the London Marriott West India Quay in London: http://bit.ly/2faOoLA

You will join a roster of leading retailers, FMCG manufacturers and industry
experts from all throughout the European market including:

‘ John Lewis
‘ Samsung
‘ LEGO
‘ Tesco
‘ Harrods
‘ Mothercare
‘ Dreams UK
‘ Shell Retail
‘ Coca Cola
‘ Kimberly-Clark
‘ Barilla France
‘ Beiersdorf
‘ Ferrero
‘ Fjordland
‘ Johnson & Johnson
‘ Mondelez
‘ Nestle
‘ Ontex
‘ PepsiCo
‘ Perfetti van Melle
‘ Strauss Group
‘ Swedish Match
‘ Unilever
‘ Heineken
‘ Philips
‘ And many more!

Visit the website for more information about the full program: http://bit.ly/2aWHmCx

Enter to win here: http://bit.ly/2faOoLA for a chance for you and a
colleague to join 250 like-minded retailers and FMCG manufacturers and
suppliers. Good luck!

We hope to see you in London!

Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopperEvent
Themarketresearcheventblog.iirusa.com

Top 5 Reasons Why OmniShopper is Your Key to Retail Success

With the summer holidays now behind us, are you ready to
book your OmniShopper International ticket?
If you haven’t really thought about it yet, that’s ok.
There’s still time for you commit for 2016. In fact, we’ve come up with a short
list of why OmniShopper is YOUR can’t miss destination for retail success:
1.       Uncover
the Latest Shopper Research Methodologies

Emmanuel Malard, Consumer & Market Insight Manager, Samsung Electronics
details how Samsung validated the use of 360?? virtual reality immersion became
part of the research toolkit for their insights team, and what’s coming on the
horizon.
2.       Integrate
Omnichannel Retail Strategies to Connect

Kantar Retail’s Owen McCabe will provide you with an overview of the
omnichannel ecosystem, and how smart brand owners are effectively connecting
with their consumers by leveraging omnichannel for competitive advantage.
3.       Become
a Great Marketing Leader

With the guidance of Patrick Barwise, Emeritus Professor of Management &
Marketing, London Business School, you’ll learn how to maximize your business
impact and long-term career success by complementing your technical marketing
skills with a range of leadership skills. Plus, get an inside look at the soon
to be released book, The 12 Powers of a Marketing Leader.
4.       Prepare
Your Organization for the Next Data Revolution

Big Data will soon be a thing of the past, at least according to Martin
Lindstrom. What’s next, the seemingly insignificant consumer observations that
will completely transform the way businesses are built and run, soon to be
known as SMALL DATA.
5.       Embrace
Disruptive Trends & Innovations

Henry Mason will show you can get ahead of your customers’ rapidly accelerating
expectations by generating actionable foresight, and relying on the latest
trends and innovations across the retail and media landscapes.
Download the brochure for the full programme: http://bit.ly/2csCgQH
Book your ticket by
Friday, 23 of September and save ??200. Plus, Use code OMNIINTL16BL for ??100 off
the current rate ‘ Secure your spot today! Buy tickets:
http://bit.ly/2csCgQH
We hope to see you in London!

Cheers,
The OmniShopper Team

@OmniShopper

#OmniShopperEvent

Meet Your OmniShopper International Keynote Line Up

You’ve been charged with uncovering shopper research
methodologies that generate innovative in-store behaviour analysis. To apply
behavioural science to shopper marketing and brand building. And to integrate
omnichannel retail strategies to connect with shoppers at every turn.
It’s not easy, but definitely achievable. OmniShopper
International brings together the world’s leading FMCG manufacturers and
retailers to spark new ideas and inspire revolutionary insights and activation
strategies to win at retail (whether that’s in-store, online or in-home).
OmniShopper International
15-17, November, 2016
London Marriott West India Quay Hotel
London, England
Buy tickets: http://bit.ly/29qH4Yf
The 2016 keynote line-up is filled with industry leaders
prepared to share the secrets to Shopper Centricity, OmniChannel Success, Data
Revolution and more’
??        
Martin Lindstrom, Master Brand Builder & New
York Times Best-Selling Author, Small Data, Buyology,
Brandwashed and BrandSense
??        
Henry Mason, Author, Trend-Driven Innovation,
Managing Director, TrendWatching
??        
Anders Fisker Olesen, Chief Marketing Officer,
System Frugt A/S
??        
Patrick Barwise, Emeritus Professor of
Management & Marketing, London Business School, Co-Author,
The 12 Powers of a Marketing Leader
??        
Nahal Yousefin, Director,
Culture & Engagement, Tesco
??        
John Kearon, Chief Juicer,
BrainJuicer
??        
Jenni Romaniuk, Professor, Ehrenberg-Bass
Institute, University of South Australia,
Author, How Brands Grow Part 2
Download the complete
programme for the full speaker list and session descriptions:
http://bit.ly/29qH4Yf
Fuel your mind and prepare to win at retail this November.
Use exclusive Blog discount
code OMNIINT16BL for ??100 off. Buy tickets:
http://bit.ly/29qH4Yf
Cheers,
The OmniShopper Team
@OmniShopper

#OmniShopperEvent

8 Reasons to Be Excited About OmniShopper in Chicago

OmniShopper is less than
2 weeks away! Don’t miss your opportunity to connect with the key players in
your industry and uncover new insights and activation strategies that you can
bring back and champion in your organization ‘ what are you waiting for?
Here are a few of the
top experiences waiting for you at OmniShopper 2016:

1.      
Daniel
Kahneman.
He’s an insights industry legend and Nobel Prize Winner in
Economic Sciences. And he’ll be taking the keynote stage to help you better
understand what shapes consumer decisions. 
2.      
Matchmaking.
Sure, OmniShopper unites hundreds of market research and insights
professionals from the retail industry in one place, but it’s not always easy
for you to connect with the people you need to meet. That’s why OmniShopper has
introduced a NEW matchmaking program to ensure you meet the RIGHT people to
drive YOUR business forward.
3.      
The State
of the Industry ‘ Revealed.
Jet.com and Lowe’s Home Improvement lead the
discussion from a retailer perspective ‘ on creating successful omnichannel
shopping experiences now and in the future ‘ while ConAgra, PepsiCo and
Unilever dive deeper from a manufacturer’s perspective ‘ on driving the new
path to purchase in a world where the consumer is in control.
4.      
The
Shopper Insight Lifecycle.
How is an insight uncovered? What methodologies
should you be using? How do you action the insight? Find out with best
practices from The Hershey Company, SmartRevenue, Wrigley and Capre Group
during an in-depth workshop on Sunday, July 10th.
5.      
The
World’s Most Powerful Consumers ‘ Women.
Bridget Brennan, Author, Why She
Buys, offers powerful insights on the consumer behavior of Millennial women, as
well as techniques on how you can stay relevant to female culture. Millennial
women’s consumer behavior and techniques on how you can break through the
clutter and stay relevant to female consumers.
6.      
Retailer/Manufacturer
Exchange.
OmniShopper brings all the players in the retail space together
for a common goal ‘ to define the future of retail through insight and
activation strategies. Collaboration is key, that’s why we’re giving insights
leaders from manufacturers AND retail the chance to come together to discuss
the new value of insights, new P2P, total store shopability and more.
7.      
Todd
Henry.
Go beyond the insights at OmniShopper. Uncover the secrets to making
your work speak loudly and resonate with others with the help of  the
author of Louder than Words: Harness the Power of Your Authentic Voice. Todd
will share how to uncover, develop and use your authentic voice to connect more
effectively and consistently.
8.      
The
Digital Revolution.
It’s no secret that, like every other industry out
there, digital has changed the game at retail. Seth Shapiro, Principal, New
Amsterdam Media and Adjunct Professor, USC School of Cinematic Arts will
explore how you can leverage digital innovation to expand your global retail
opportunities and grow and prosper in the new retail landscape.
And so, what are you waiting for?! The future of retail
won’t be defined in isolation ‘ make sure you’re a part of the conversation.
Join us in July and tell us @OmniShopper what you’re excited
about right now #OmniShopperEvent.
Use exclusive Blog
discount code OMNI16BL $100 off the current rate. Buy your tickets here: http://bit.ly/295su6e
See you in Chicago!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopperEvent