Tag Archives: Shopper marketing

OmniShopper 2016 Brochure Now Available

The OmniShopper 2016 Full Agenda is Now Available
With the constant threat of new, innovative categories and
retail formats emerging as fierce competitors in an already cluttered
omnichannel world, established brands and retailers are forced to take more
risk in their approach to developing insight and activation strategies that
define the future of commerce.

The 2016 agenda is designed to elevate total store shopability – be that
on-line, in-store or in-home – in order to stay relevant in today’s tech and
shopper driven retail landscape.

Download
the 2016 agenda: http://bit.ly/1QgkLzb
Check out these NEW experiences at OmniShopper 2016:
1.      
Meet Daniel Kahneman, Nobel Prize Winning
Psychologist and Best-Selling Author, Thinking, Fast and Slow.
2.      
Personalized Input From Legends and Leaders
3.      
Digital Chart Challenge
4.      
Retailer and Manufacturer Exchange
5.      
Immersive Learning Experiences: Pre-conference
workshop, storytelling workshop, offsite field trips.
Join us to collaborate with key shopper stakeholders and
take home new insights and activation strategies to champion the next best
practices at your organization.
Use code OMNI16BL
for $100 off the current rate. Get tickets now: http://bit.ly/1QgkLzb


 
Hope to see you in Chicago this summer!

All the best,

The OmniShopper Team
@OmniShopper
Themarketresearcheventblog.iirusa.com

This Week In Market Research: 2/16/15 – 2/20/15

Factories of The Future: The value of dark data

Seeking Social ROI? You might be missing the point, focusing on enabling your business via social media

Make Innovate Your Default Setting: 3 Tips on nonstop innovation

Banks Are Finally Embracing New Ways To Ward Off Hackers: Employing biometrics and other security

In a World of Constantly Deleted Apps, Using Cash to Keep People Coming Back: 80% of app users deleted them after two uses

Big Data in Retail: Winning with predictive analytics

Twitter Goes Global To Attract Developers: The world tour to woo companies and bloggers to build new products

The CIO Can’t Afford Ignorance of Big Data Tech: The mistake of not knowing big data

Marketing Trends: Storytelling, people are tired of being ‘sold to’

Bridging The Screen Gap: Strategies to help brands reach consumers on multiple screens

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

What actually happens along the Shopper Decision Journey [Webinar Link Inside]

If shopper marketing is about influencing shoppers at the point of purchase decision, how much do we really know about how and where shoppers make decisions?

Our learning is increasing all of the time and we actually know quite a lot as an industry, but for some reason we often seem to forget or ignore everything we know when we try to influence shoppers.

In fact, a huge amount of money, especially if price discounts are being taken into account, is being spent often in ways that may neither help or be damaging to the brand.

We’ll explain what happens along the Shopper Decision Journey and give key insights into why their behaviour is not always what you want during our upcoming Webinar, Shoppers Behaving Badly.

This presentations looks at:

  • how shoppers really make decisions
  • the implications for shopper marketing
  • and how to drive a return on investment

When: Wed, Sep 24, 2014 at 10:00 AM EDT
Duration: 45 minutes includes Q&A

  —>>> Sign up here

  Speakers: 

  • Kirstie Hawkes, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Richard Tolley, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Lee Smith, Global Director, Retail and Shopper

Presented by Kantar Retail and the producers of the International Shopper Insights in Action Event, which unites over 250 of the most prominent retailers and FMCGs from across 35+ countries to share best practices (and next practices). Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behaviour, the decision journey and how to champion the value of activating intelligence for basket growth. We invite you to join us in Edinburgh this November and help build the future of retail together.

Why Do Shoppers Behave In Unexpected Ways? Webinar Invite

If shopper marketing is about influencing shoppers at the point of purchase decision, how much do we really know about how and where shoppers make decisions?

Our learning is increasing all of the time and we actually know quite a lot as an industry, but for some reason we often seem to forget or ignore everything we know when we try to influence shoppers.

In fact, a huge amount of money, especially if price discounts are being taken into account, is being spent often in ways that may neither help or be damaging to the brand.

We’ll explain what happens along the Shopper Decision Journey and give key insights into why their behaviour is not always what you want during our upcoming Webinar, Shoppers Behaving Badly.

This presentations looks at:

  • how shoppers really make decisions
  • the implications for shopper marketing
  • and how to drive a return on investment

When: Wed, Sep 24, 2014 at 10:00 AM EDT
Duration: 45 minutes includes Q&A

 
—>>> Sign up here

 
Speakers: 

  • Kirstie Hawkes, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Richard Tolley, Director & Consumer and Shopper Lead, Kantar Retail Europe
  • Lee Smith, Global Director, Retail and Shopper

Presented by Kantar Retail and the producers of the International Shopper Insights in Action Event, which unites over 250 of the most prominent retailers and FMCGs from across 35+ countries to share best practices (and next practices). Leading Researchers, Category Managers, Shopper Marketers, Merchandisers and Industry Experts attend to explore consumer and shopper behaviour, the decision journey and how to champion the value of activating intelligence for basket growth. We invite you to join us in Edinburgh this November and help build the future of retail together.

Call for Guest Bloggers: Shopper Insights in Action 2014

Are you interested in discovering new shopper segments, retaining shopper loyalty, delivering strategic marketing and selling strategies, become the go-to person/team member for creating a seamless physical journey to purchase? Or using POP to triple basket size? What about the ever-evolving role of the shopper researcher?

What about Commerce Everywhere, the Data Slaves Revolution, the Shift from Transactional to Interactional, the Passion Economy, the Phygical: Seamless Blending of Physical and Digital Worlds, Big Data & Super Analytics, the Intersection of Big Data & Leadership, Monetizing Millennials, Innovation at the Shelf I From Insights to Actions, the Future of Retail: Defining its Pure Purpose, Selling Like Amazon, Storytelling & Actionable Research Delivery, Going from Conceptualization to Design to Implementation, Ways to Implement Behavior Design into Shopper Marketing, Why All Categories are not Created Equal, In-the-Moment Research…

 Does your expertise or professional interests fall under any of these categories?

  • Digital Marketing
  • Market Research
  • Shopper Analytics
  • Merchandising
  • Shopper Marketing
  • Category Management
  • Shopper Insights
  • Consumer Insights

If you answered yes to any of the above, then we definitely think you should be at the Shopper Insights in Action 2014 event and we recommend you download the brochure to view the entire 2014 program with all the details to see why you can’t miss it.

shopperus141

 

Tweet to WIN:

We’re offering some lucky winners a chance to win a free pass to the event this year as well as signed copies of Reputation Economics: Why Who You Know Is Worth More Than What You Have by Joshua Klein, and Fifty2: The My Private Brand Project: Redefining Traditional Private Labels as Consumer-Focused Brands. by Christopher Durham and Teri Campbell.

You can enter to win by tweeting about the event, just go here first to get all the details about entering.

Official Guest Bloggers Wanted

Shopper Insights in Action unites more than 650 manufacturers and retailers over 3 days, with 6 concurrent tracks and over 85 speakers. There’s quite a lot of information, collective knowledge, experiences, case studies and overarching themes on activating basket growth to capture so we’re recruiting a few folks to help us recap the entire event online and in real-time.

If you’re interested in being considered as a guest blogger at Shopper Insights in Action in exchange for a free, full access 3-day pass (travel/hotel expenses are not included), please email vrusso@iirusa.com with writing samples, links, social networking profiles, qualifications and a statement of interest. MBA and graduate students are encouraged to apply.

Other ways to get involved

If you would like to sponsor the event, please submit your information here.

If you would like to become an media partner, please submit your information here.

 See ya’ in Chicago!

 ABOUT THE AUTHOR

Formerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogWorld Future Trends.tumblr, the Digital Impact Blog, and founded Literanista. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only, on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.