Tag Archives: shopper insights in action 2010

Call for Guest Bloggers & Newly Added Speakers From Family Dollar, Sam’s Club, Wendy’s and more

Earn a complimentary All-Access pass to the #1 recognized shopper-focused event in the world by serving as a guest-blogger. As a guest blogger, you’ll have access to the amazing visionaries, authors, academics PLUS retailers, manufacturers, industry authorities and explorers. With four track sessions, cocktails and even an All-Star baseball party ‘ you’ll learn and have a great time and this premier event.

Responsibilities will include attending specifically assigned sessions and blogging live or same day. You must have industry experience within CPG, retail or consulting in those fields. In exchange for guest blogging, you will receive an all-access pass to the event $3,000+ value. Guest bloggers are responsible for their travel and lodging.

Apply today by sending your name, company, biography and links to your blog directly to Conference Director, Amanda Powers (apowers@iirusa.com). Deadline for submissions is Friday, July 2 at 12pm EST. Early submissions encouraged.

Shopper Insights in Action
July 11 -14, 2010
Marriott Downtown Magnificent Mile

Learn more: http://bit.ly/SIA_Blog10
Brochure: http://bit.ly/SIA_Brochure10
Register: http://bit.ly/SIA_Reg10

Registration is still open for Shopper Insights in Action. The event is expected to sell-out, but we have a few spaces available. Don’t wait ‘ register today with code SHOPLINK1 and receive 20% off the standard rate.

Two New Panels Added to the Program:

Kraft, Wendy’s and Turtle Wax Incorporate Customer Participation and Transform What it Means to Listen
*Daren Herbert, Director, Consumer Insights, Turtle Wax
*Jan Trent, Manager, Consumer Insights, Wendy’s
* Chris Hjorth, Scale Marketing, Kraft Foods
Moderated by Bill Alberti, Communispace

Common Ground for Shared Retailer & Manufacturer Growth
Cindy Casper, Sr. Director Insights & Research, Sam’s Club
Katie Pollock, Divisional VP, Customer & New Growth, Family Dollar
Moderated by John Dranow, SmartRevenue

We hope to see you in Chicago!

Engaging Shoppers with Every Step, Real Time

Stop & Shop/Giant has set out to improve its customer loyalty by creating a uniquely personal and relevant shopping experience. In this session, you will learn how a customer-facing technology was leveraged to create operational enhancements and reach customers at their point of purchase. This case study showcases how real-time in-store behavior and past purchase history can be translated to deliver highly targeted promotional messaging and exclusive savings to customers while they shop. You’ll learn how participating brands are experiencing saldes life and how the retailer is benefiting by giving their customer a rewarding shopping experience.

Stephen Vowles, Senior Vice President of Marketing, Stop & Shop will discuss:

  • How new audience targeting tactics are revolutionizing the way retailers and brands can reach specific customers
  • How Stop & Shop is driving larger baskets and increased frequency with targetd media and self-service technology
  • Pitfalls to avoid when selecting & implementing customer-facing technology solutions
  • How brands can effectively and measurably leverage digital in-store marketing

“Engaging Shoppers with Every Step, Real Time” Monday, July 12 at 9am

The Shopper Insights in Action 2010 Full Program is Now Available

Download the Brochure Now to preview the 70+ speakers and over 50 sessions that make this the most comprehensive agenda on why we buy and how to take action.

The top rated shopper-focused event in the world is back with ALL NEW CONTENT and KEYNOTES to help the retail and CPG industry advance and ultimately sell more.

Collaborate with the best in your industry as BRANDS, RETAILERS and their PARTNERS come together to analyze the changing shopper mindset, translate insights into opportunities and explore emerging trends influencing the retail world.

The focus for 2010:
Historically, it was the SHOPPER in the RETAIL environment. Today, it’s the RETAILER in the SHOPPER’S environment. Join your industry this July to make sense of the new shopping economy.


‘ DAN ARIELY, Behavioral Economist & Best-selling Author of Predictably Irrational & Living Irrationally
‘ LEE EISENBERG, Author of Shoptimism
‘ KIT YARROW, PH.D., Consumer Psychologist, Author, Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
‘ DAVID BELL, Professor of Marketing, Wharton School, University of Pennsylvania
‘ MARK CHANGIZI, Professor of Cognitive Science, Rensselaer Polytechnic Institute, Author, The Vision Revolution

Register by March 12th to lock in our $500 early bird discount!

Sponsorship & Exhibition Opportunities Available
Please contact Jon Saxe at jsaxe@iirusa.com or call 646.895.7467