Tag Archives: Seth Godin

Seth Godin and Dan Ariely Help Shape Future of Insights Industry

We all get into ruts where we’re just going through the
motions. But in times of great change- times like the insights industry is
experiencing right now- going through the motions isn’t enough. You need to
challenge the norm, embrace change, and see new opportunity.
Here’s who will rekindle your insights fire at The Market
Research Event this Fall
TMRE 2015
November 2-4,
2015
Rosen Shingle
Creek
Orlando,
Florida
Visit our
website: http://bit.ly/1MtInRJ
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Seth Godin, Best-Selling Author & Marketing
Guru
Why Seth? As an industry, we need to push
the envelope to make research a difference maker. Seth helps us ‘poke the box’
and think like true market disruptors.
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Dan Ariely, Best-Selling Author, Predictably
Irrational, Professor of Behavioral Economics, Duke University
Why Dan? He shows how human irrationalities help unlock common behaviors and
choices that directly impact our research decisions.
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Hilary Mason, CEO & Founder, Fast Forward
Labs, Data Scientist in Residence, Accel Partner, Former Chief Scientist,
Bit.ly
Why Hilary? Hilary explains practical tools
and techniques you can consider when thinking about how to use your own data.
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Jonah Berger, Professor of Marketing, The
Wharton School, University of Pennsylvania, Author, Contagious: Why Things
Catch On
Why Jonah? Whether you’re gathering
insights for a mature product or introducing the next big thing, you’ll gain
valuable insights to drive your business forward.
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Maxwell Luthy, Co-Author, Trend-Driven
Innovation, Director of Trends & Insights, TrendWatching
Why Maxwell? Maxwell rallies the industry
to consider the implications of each trend and seize the opportunities they
represent for their business (because just tracking trend without acting on
them is useless)
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Kumar Mehta, Ph.D., CEO, Blueocean Market
Intelligence
Reed Cundiff, General Manager, Microsoft
Corporation
Why Kumar and Reed? They put forth a call
to action to the research industry to step up and become leaders in the new age
of data-driven decision making.
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Jane Gould, Senior Vice President, Consumer
Insights Research, MTV
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of Insights, Best
Buy
BV Pradeep, Global Vice President, Consumer and Market Insights – Market
Clusters, Unilever (Singapore)
Why this Panel? You have the opportunity to
submit your questions or big ideas you’d like to see the panel address.
Download the brochure for keynote session descriptions and
the complete TMRE 2015 agenda: http://bit.ly/1MtInRJ
Mention code TMRE15LI
for $100 off the current rate. Register today: http://bit.ly/1MtInRJ
Join us and connect with the best in insights from around
the world.
Cheers,
The TMRE Team
@TMRE
#TMRE15
Themarketresearcheventblog.iirusa.com

Community Friends and Strangers

I came across an interesting article on Seth Godin’s blog in which he describes marketing to friends and strangers. Seth goes on to describe the difference between our real friends, and “friendlies”, which are people to we share a digital link with but are not real friends. How has this concept affected the way we use social media to reach our friends? Is there a difference in the way we market to these two groups?