Tag Archives: Service Cloud

This Week In Market Research: 11/2/15 – 11/6/15

This week Fast Company released a fascinating article that discusses how ‘the cloud hospital’ is using big data in order to tackle mysterious medical conditions. ‘You probably haven’t heard of a disease called arterial calcification due to deficiency of the CD73 enzyme, which causes painful calcium buildup in the joints and blood vessels. Discovered in 2011 through the Undiagnosed Disease Program (UDP) at the U.S. National Institutes of Health, only a handful of individuals are believed to suffer from the disease, which is also known as ACDC. For people with obscure conditions, sometimes called mystery diseases, UDP has been a last resort that combines weeklong medical examinations, genetic sequencing, and data analysis in an effort to finally find a diagnosis and treatment for patients who are at wit’s end.’ This federal program essentially links databases at six private institutions and allows ‘would-be patients’ to apply for admission online rather than shipping a paper record. ”This allows all of the sites to really work together to diagnose the patients,’ says Anastasia Wise, an epidemiologist and co-coordinator of the UDN.” According to the article, 100 people have applied to UDN online within its first month. I highly recommend reading this article to anyone interested in seeing just how big data can be utilized to diagnose mystery diseases.





According to an article on medgaget.com, the MarketResearchReport.biz recently announced a new addition of a research report. The report is titled ‘Global Food/Pharmaceutical Peony Industry 2015 Market Research Report’ and examines various types of Pharmaceutical in the global market. ‘The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Food/Pharmaceutical Peony market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.’ The article also states that this specific report focuses on major leading industry players by providing info such as company profiles, production, price, and cost. On top of this, the report includes the feasibility of new investment projects and research conclusions. You can download a sample of this report on Medgadget.com here




With a lot of chatter recently about the gender pay gap in the U.S., Fast Company wrote an interesting piece that details how much the actual gap is in each industry. Surprisingly, or perhaps not so surprisingly, there is no field in which women earn equal to or more than men. ‘A new study on the gender pay gap using salary data from more than 1.4 million full-time employees from PayScale, an online crowdsourced salary database, reveals that men aren’t just outearning women in male-dominated fields, they make more money in every industry. According to the PayScale data, ‘There is no industry where women earn equal to or more than men overall, even when controlling for all measured compensable factors.” With a whopping 9.4% gap, farming, fishing, and forestry leads the top of the list amongst other professions such as production, protective services, and computer and mathematics. The article also points out that higher education doesn’t necessarily alleviate the difference. PhD degrees appear to have the highest controlled pay gap with 5.15%. Definitely some interesting data that puts each industry into perspective. 



Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com

Customer Service and Cloud Computing Make Service Cloud

According to ZDnet.com, Salesforce.com has unveiled its Service Cloud, a customer service application that’s designed for cloud computing and plugged into conversations that occur on Google, Facebook and Amazon.Customers can use the Service Cloud as a community on these websites and social networking sites to talk about specific products–a more 2.0 version of the message board. The goal of the Service Cloud is to “absorb information into a corporate knowledge base,” i.e., find out when and what people are talking about and use that to enhance their customer service and understanding of consumers. Also, Salesforce.com promises that Service Cloud results will be ranked near the top of Google results and multi-channel’phone, email and chat’support hosted in the cloud. It seems that these online retailers are looking to be a “friend” with the consumers online and will try to engage the consumer about products on a candid level.Post your thoughts on Service Cloud here or on our LinkedIn group.