Tag Archives: SEO

This Week In Market Research: 10/20/14 – 10/24/14

Hearables Will Trump Wearables: 3 reasons why they are better and even healthier

The 5 SEO Secrets Every Business Should Know

The Wearables Security Conundrum: Security concerns with the new Apple Watch

5 Tools for Creating Amazing Online Charts

7 Methods for Analyzing Your Great Idea Before You Bet The Company On it

Big Data and the Death of Passion: 4 Steps to help keep the passion

Wearable Tech to Hack Your Brain: A headset that shocks your brain and allows you to increase focus and energy

Big Data 2.0: Breaking down the next generation of big data

8 Big Trends in Big Data Analytics

Women in Data Science are Invisible: How to Change That via Wired

Big Data as the Boogeyman: How much information is to much?

About the Author:

Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Enterprise Search: A New Customer Engagement Strategy

Last month, we received a tweet from @ACIS_Search on the importance of search in customer experience strategies. As a follow up, we’re happy to present a guest post delving into that topic by Efrem Habteselassie, ACIS Consulting, along with a great infographic. (To submit your own guest content, email vrusso@iirusa.com)

Search has become the de-facto standard for navigation and information discovery within a company’s website. According to studies, if the search experience is not engaging and the returned information is not relevant to the customer, the majority of visitors will abandon the website after three unnecessary clicks.
Most call center managers understand their company saves money every time a user is able to effectively find the answer to his or her support issue online, yet many companies still do not have an effective enterprise search strategy to make the support experience engaging and productive.
When considering your tool kit for customer engagement, enterprise search should not only be added to this list, it should be a top priority.
Organizations are beginning to understand the need to transform search strategies in order to reduce cost, improve efficiencies and enhance customer experience. The solution is Enterprise Search Optimization (E-SEO), which is the process of tuning the search platform and content structure on a company’s website to deliver highly engaging and relevant information that meets user needs. When properly deployed and managed, an E-SEO strategy will boost customer engagement, user satisfaction and company profitability.
Transforming Customer Experience Through Enterprise Search
Customer experience is the key to success in 2013. As noted in the Customer 1st blog post, Your 2013 Customer Experience Checklist, customer experience has been identified as a huge opportunity for growth in that ‘the organizations who are doing it right are seeing profits soar above those who have not.’ But what many companies may not realize is that enterprise search can play a critical role in this regard.
One of every three customers who use call centers have visited the company website first. For corporations that have hundreds of thousands of phone calls a year, reducing the call volume by even 10 per cent will lead to a significant cost savings.  It will also avoid an abundance of frustrated customers.
In order to deliver an incomparable web experience for end users, organizations must provide the customer with engaging information though accurate and relevant search interaction. From an E-SEO strategy perspective, user engagement and online experience are all about making intelligent use of available information and leveraging the search technology to deliver highly engaging and applicable search results that match the customer needs in his or her current context.  Companies that are successful in properly executing their E-SEO strategy will see:
??         Increased web activity
??         Improved productivity rates
??         Enhanced customer service operations
??         Stronger customer relationships
The ROI on Enterprise Search
Many companies develop website content with Search Engine Optimization (SEO) best practices in mind, and yet customer retention rates continuously fall short of expectations. These companies end up investing thousands of dollars into an SEO strategy that falls short of producing the intended results. There are a variety of reasons for poor conversion rates or abandoned search sessions; but among the key factors is the lack of an E-SEO strategy.
Your E-SEO strategy must be properly aligned with marketing campaigns and customized to recognize and highlight the marketing keywords used in these campaigns. It is also important to ensure your enterprise search is in tune with the way users are interacting with your website.
Enterprise search is typically initiated to address the following key pain points:
??         Customers are dissatisfied with the quality of search, and these complaints lead to productivity loss.
??         Prospective buyers who arrive at the website are abandoning it without making a purchase.
??         Existing customers are looking for product support information and end up using the more expensive call center channel.
A search upgrade project is often launched with an objective to achieve a measureable improvement in one or all of the above problem areas. The metrics used to identify these issues include:
??         Customer satisfaction index;
??         Productivity improvement;
??         Visitor conversion/registration/buy rates or an increase in the amount of time spent on the website per visitor;
??         And reduction in call center volumes.
To learn more about enterprise search ROI, check out these tips for developing a business case for search.
ACIS Consulting Inc. provides world class technology services in enterprise search and knowledge discovery, helping companies bring increased value to customers. ACIS offers a range of search based applications and an extensive library of functions and features that can be leveraged to quickly create custom solutions for specific business needs.

Visit www.cloudsearchportal.comto learn more or follow us on Twitter @ACIS_Search and LinkedIn ACIS Consulting Inc. 

Free Webinar ‘ These Insidious SEO Myths Are Costing You Money

Here’s an SEO webinar from one of our sister events Performance Marketing Expo that I thought our community 2.0 readers would be interested in. Stephan Spencer, VP, SEO Strategies for Covario and PME speaker, will be presenting an hour long web seminar on Thursday August, 5th from 2-3pm EDT.

Here’s a quick recap of what the webinar is all about:

Myths are prevalent in the SEO industry, in part because someone’s job or reputation is tied up with a myth that may have been at one point true. It’s time to squash these persistent pesky myths. The misinformation and disinformation are doing everyone and the industry as a whole a disservice. Join SEO expert Stephan Spencer as we crank through a collection of the most costly myths and put them to rest once-and-for-all. The mythology Stephan will address spans everything from SEO automation to meta tags, keyword density, Flash, forms, CSS, ‘free’ traffic, and much more!

Register below for the webinar, hope to ‘see’ you there!

Free Webinar ‘ How to Maximize Performance-Based Marketing Channels for Your Business

Time/Date: Thu, Jul 22, 2010 2:00 PM – 3:00 PM EDT

Here’s a little something to wet your apetite for the PME Event! Evan Weber, CEO of Experience Advertising and PME speaker, will be presenting an hour long web seminar on Thursday July, 22nd from 2-3pm EDT.

Here’s a quick recap of what the webinar is all about:

Learn about the exciting world of performance-based marketing and how you can leverage this ever-growing industry to drive revenue for your company. Topics include: types of affiliate marketing channels, types of affiliates, and basic strategies to launch into performance-based marketing.

Register below for the webinar, hope to “see” you there!

Google Insights for Market Research

An important step in online marketing research includes understanding search patterns and visitor behavior. Tino Triste’s latest post on I-com details how you can use Google Insights to help do just that. Google Insights helps marketers in several ways by finding popular key phrases for your market as well as generating geographical heat maps which shows where there is greater demand for products and services. Tino gives the example of searching for the term ‘gardening supplies’ for a fictitious company called Gardening Outlet Ltd. By searching in the United States, Tino was about to figure out that there was a greater demand for ‘gardening supplies’ in states like Oregon and Colorado. This step in preliminary market research is crucial and it can help companies analyze results before moving forward with a new business venture. Tino describes how Google Insights can be used for marketing research, but what are some other applications and methods that your company uses to conduct preliminary research?

Tips for Google’s New Keyword Tool

Pertaining to market research, I agree with this article’s quote from Avinash Kaushik stating that ‘The goal is not to collect more data ‘ it’s about extracting insight from this data.’ It is especially important to remember at all times when going through data. To help accomplish this goal the article gave tips on how to better utilize Google’s new Keyword Tool. Specifically as the article states they are providing ‘tips on how you can tailor Google Keyword Tool’s data to you needs (much like you would with Google Analytics), and how you can apply this research beyond your SEO and PPC campaign to other marketing activities.’ The tips cover these topics: Selecting countries, generating keywords, setting match type, adding and removing columns, jumping to data, and sorting data. Do you have any insights on marketing research tools that others may find useful?

Research is Critical in Internet Marketing

Pushing your product and services through the internet is not an easy task, even though one might initially think that. One of the factors most commonly overlooked when forming an internet marketing campaign is market research. This post on The NMP Network highlights some basics to internet marketing. Researching the market is the first step in starting an effective e-campaign. You must first identify your target market, think of ways to reach them, and convey a message with value to these prospects to better explain what you are offering. Identifying the target is important because essentially you are trying to maximize your hit. The second basic listed on the post was search engines. A lot of patience is needed to get your rankings on the 1st page on a natural search, but by spending some money you can easily list your business on the top results using paid searches. Finally, email promotions are the last basic for internet marketing. This technique can be quite effective since many users opt-in for communications such as newsletters. Market research is the basis for effective internet marketing. Without good research, businesses can not reach their target market. Take a quick glance at the post to see if your business has all the basics covered.