Tag Archives: search engines

Google vs. Bing: What’s Your Choice?

Jennifer Van Grove recently posted on Mashable 5 reasons why one should switch over from Google to Bing. Bing is the fastest growing search engine which currently holds 10.7% of the search market compared to Google’s 65% dominance. Here’s a recap of 5 Bing features that separate it from the rest of search engines.

1. Travel Insight – Bing’s farecast technology shows you when you search if airfare prices are expected to stay the same, get cheaper, or rise in price depending on market trends,
2. Cashback – The benefit here for consumers is that if they start their product search on Bing, they are able to save and cash in on rewards when they buy.
3. Visual Search – This alternative user interface allows you to search when you can’t recall the name of something and it’s a more powerful way to uncover valuable information.
4. BingTweets – Trending topics on twitter are shown side-by-side with Bing search results.
5. Enhanced Search – The enhanced view is a simple addition that gives more information on your result ensuring that the URL isn’t relevant your search result.

What’s Your Online Ad Preference?

Thinking of including ads on your social network, blog, or other social media platform? According to this chart provided by eMarketer, users are more likely to read and take action after viewing online articles that include brand information, email offers, and sponsored search engine links over banner ads and pop-up ads. Check out the chart below. Interesting information.

The False Intimacy of Twitter

by Dawn Lacallade

With a cross between the harsh economy and the surge of new networking tools, the web is a key component of the job hunt. People are using search engines (monster; yahoo, careerbuilder, etc.) as well as networking tools (linkedin, plaxio, twitter, facebook, etc.) With thesetools comes a whole new realm of social norms and rules that we are making up as we go. In the past two weeks, I have had two such interactions that solidified my understanding of one HUGE potential pitfall.

In the first instance the job seeker tweeted generically looking for someone from my company. I responded and we took it offline to a quick call. The applicant was interested in an open position and wanted to gauge the climate here before applying. I completely enjoyed the conversation and thought it might be a strong fit with the company, so I sent my thoughts over with the resume to the hiring VP. This applicant kept the entire exchange fairly formal and very relevant to the position at hand.

The Second person contacted me directly via linked in and asked if we could chat about a position. This person and I have been following each other on twitter within the Social Media Twitter Pack. In the back and forth conversation this applicant went so far to the informal that he actually ended up insulting me while giving me a hard time. In retrospect, I think he had a perceived intimacy because of the twitter relationship that (for me) did not directly translate to a personal relationship. Mye lesson learned was a strong reminder to maintain that professional stance even in these less formal vehicles when you are using them as a direct source of leads on positions.

Anyone else had an experience like this?

College admissions and social media

A study was recently published about the use of social media in college admissions offices. An astounding 41% of admissions offices in US colleges and universities have blogs. This is considerably more than the 13% of Fortune 500 companies who are currently blogging. Universities are also integrating social media into admissions, as they do research the students, 23% of universities using search engines and 17% using social networks. Click here to view the full report presented by UMass Dartmouth.