Did you know the subconscious portion of our brains actually makes as much as 95% of our daily decisions, without us even being aware of it. Our senses flood our brains with 11 million bits of information a second, but our conscious minds can only process 40 bits a second.
What does this mean for retail marketing? If you learn what the brain loves, what it looks for, and what it avoids, you can create products and packaging, marketing materials, and store and aisle designs that attract the subconscious – that ‘iceberg’ inside our heads that lies submerged below the much smaller surface of our consciousness. Find out at The Market Research Event as Dr. A.K. Pradeep, CEO of Neurofocus, Inc. details the Seven Dimensions for Shopper Marketing Success.
Dr. Pradeep was the highest rated speaker among over 100 presenters at the 2011 Shopper Insights in Action Conference where he received rave reviews. Download the TMRE Brochure find out more about his presentation and to see the full program plus receive a copy of the 2010 TMRE Executive Summary. The Market Research Event 2011 will be taking place November 7-9, 2011 in Orlando, Florida. Friday, August 19, is the last day to register and save $400. Mention priority code TMRE11BLOG. With over 1200 market researchers from at least 17 countries, you won’t want to miss this one of a kind event!