Tag Archives: Ryan Polachi

This Week in Market Research: 10/6/14 – 10/10/14

Decision Making: Big Data vs. Gut Feelings, why big data is the right choice

5 Ways Data Science Teams Can Raise Their Profiles

How Cultural Marketing is Different From Consumer Insights: Using both to your advantage

Big Data is Now Open To Small Companies: 4 Tips to become more data driven

Six Tips For Launching New Products

Let Me Take a #Selfie: How Marketers are using selfies for data, most likely without the user knowing

3 Traits a Company Must Have to Create a Great Customer Experience via Business2Community

Big Data and GE: How they embrace big data with over 40 analytics tools

How Technology is Personalizing the Customer Experience: Customers are craving engagement now more than ever before

About the Author:

Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

This Week in Market Research: 9/8/14 – 9/12/14

Using Big Data from Social Apps and Reaching Their Untapped Potential

11 Customer Experience Stats You Should Know… #7 “It takes 12 positive customer experiences to make up for one negative experience”

New Benchmark Reports Coming to Google Analytics: See how they helped drive email open rates

Was the Ice Bucket Challenge Worth It? Forbes Explains

How to Tell If a Company is Using Real Data Science: Three marks to help you

Breaking Down Coffee Analytically: Dunkin vs. Starbucks

So You Think You Need a Data Scientist? What do they even do anyway?

Artificial Intelligence: Algorithms that allow computers to learn on their own and recognize patterns. Making systems smart and doing more than step by step instructions via Wired.

Mapping the Brain: Obtaining Big Data from Small Brains. Our brains have billions of neurons and figuring out how they work by mapping them will lead to key insights about humans.

33 Problems That Can be Solved With Data Science: From Spell Check to Sports Bets, and this is only the beginning.

About the Author:

Ryan Polachi is a contributing writer
concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Research Insighter Video: How Research is Evolving at Kellogg

In this episode of TMREtv’s The Research Insighter, Aaron
Fetters, the Director of Insights and Analytics at the Kellogg Co. is
interviewed. Fetters discusses what is wrong with the status quo in research
and he shares his insights on how research is evolving. This episode is brought
to you by The Market Research Event (TMRE).

Explore:

  • Voice of the Consumer:
Fetters talk about the need for researchers to step up and
representing the consumers or else they will be forgotten.
  • Rapid Change:
Consumers change so rapidly that is hard to keep up. Things
such as media habits and food preferences can change overnight.
  • The Bigger Picture:
The importance of creating partnerships with suppliers and
starting to behave as the brands is discussed by Fetters.
About the Author:
Ryan Polachi is a contributing writer concentrating his
focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.

What You Missed This Week In Market Research 7/21-7/25

Here is what has happened this week:

Bridging the Knowledge Gap: A newer, faster data crunching engine from Apache Spark

Why Big Data Isn’t Enough: Today’s health systems collect data that is timely or actionable

Big Data is No Small Compliance Issue: Mining customer data must be done in accordance to privacy laws.

Amazon Web Service Names Sumo Logic a Partner: Sumo allows for faster analysis

Teradata Acquisitions Accelerate Big Data: Exploiting data has become imperative for success

Big Data Being Used in HR: Evolv helps assess and understand employees

New Tools for Market Research: Data in real time and eavesdropping into consumer gossip

Restaurant Chains Will Prosper in Digital World: Using technology to drive sales

Marketing Intelligence Forming Synergy: Technology has involved and become more integrated in the
 marketing world

Actionable Social Analytics: Many firms are struggling to find actionable insights

Optimizing Content Strategy with Social Listening: Understanding what is said can help craft your strategy

About the Author:

Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He
can be reached at rpolachi@IIRUSA.com.