Tag Archives: Reaching your audience through channels

How are you reaching out to your customers?

The Economist wrote an article recently about segmentation and how it’s spread beyond it’s origins at the consumer level. Everyone is segmenting the people they are targeting, including employers. The article focuses on the importance of hitting your audience in the right places and through the right channels.

Are you having a hard time reaching one of your targets? Are you finding them through the appropriate channels?