Tag Archives: Ray Kurzweil

Recap: The Future of Consumer Intelligence 2014

Imagine a line drawn in the sand that is filled with hot burning coals. To the left of the burning line stands a group of people. And to the right of the burning line stands another group of people. The group of people on the left are all directly facing the burning line drawn in the sand and are staring at the opposing group. The group on the right are also all facing the burning line drawn in the sand, staring directly at the group on the left.
The burning line drawn in the sand represents trust. The group of people on the left believe they are entitled to the right group’s trust because they are trying to help them. The group on the right believes trust is earned and will not easily give it to the group on the left. The tug of war between the two groups over trust causes friction and creates the burning line drawn in the sand that neither can cross without the right tools.
The above scenario is analogous to what was presented at the recent 2014 Future of Consumer Intelligence conference (#FOCI14). The group to the left was Big Business, the group to the right was the Public and we as attendees were willing and able to sit right on the burning line drawn in the sand and discuss how to bridge the gap between groups.
BIG DATA VS. BIG PRIVACY

As marketers and researchers we love to collect lots of data with the intention of using personal information to improve products, services, and lives. But at what point is it considered invasion of privacy? Do consumers really know how their data is being used, regardless of whatever they agreed to? At FOCI14 it was made evident that as marketers and researchers, we teeter on the brink of ‘Empowerment vs. Endagerment’. The path to maintaining the balance and bridging the gap on the subject of data between Big Business and the Public was made evident: provide clear, concise rules and guidelines for how consumer data is used that moves past legality and into the territory of morality.
MARKETING SCIENCE VS. PEOPLE

Clearly our industry is at a point of disruptive innovation as new technologies and methodologies allow researchers to get a clearer picture of consumer insights. But who are behind all of these insights? That’s right, people. In our industry we label people as consumers, customers, shoppers, respondents, target markets and more. But remember that behind all of our studies are people. And sometimes we can act as a barricade between companies, their brands, and their consumers in an attempt to remain unbiased and objective. So how do we bridge the gap?
For starters, John Havens, Founder of The H(app)athon Project, suggests we can begin by switching out the label ‘consumer’ with ‘customer’. Whereas Elizabeth Merrick, Senior Customer Insights Manager of HSN suggests we consider research as another touch point of the brand, ‘We should allow customers to contribute to a brand, not just consume it.’
So it appears the segue between marketing science and people is essentially personal treatment and recognizing that customers are more than a data point within a spreadsheet.
TECHNOLOGY VS. HUMANIZATION OF DATA

The more I thought about it, FOCI14′s tagline of The Convergence of Technology, Marketing Science & Humanization of Data seemed unintentionally (or perhaps intentionally) dichotomous where both Big Business and the Public were descending upon the line drawn in the sand. So it goes with technology & humanization.
There is no doubt that technology improves lives at blistering speeds. Ray Kurzweil, Director of Engineering for Google pointed out that, ‘Information Technology expands exponentially across time, not linearly.’ But as we become more technologically advanced, do we lose a piece of our humanity and our identity?
As we discussed more and more about the subjects of technological advances, psychological habits, triggers, and touch points at FOCI14, it seemed the key to closing the gap between technology & humanization of data relied upon engagement. If new technologies enable to us to engage with customers in a more 
meaningful way and people are able to build stronger psychological connections with each other, then the gap is bridged. If on the other hand, the research community were to stand disengaged with customers and people, then technology & humanization in the field will stand diametrically opposed on a bridge that is about to collapse.
So the real question in all of this is, ‘Has your organization bridged the line drawn in the sand’?
Editors Note: This post was written by MrChrisRuby, an award-winning expert Marketing Research & Consumer Insights Executive who has consulted with several Fortune 500 companies. He is passionate about morphing data into actionable marketing intelligence that augments business operations. Follow MrChrisRuby on Twitter @MrChrisRuby, email him at mrchrisruby@gmail.com or read The Market Research Insider blog.

A Look at The Future of Consumer Intelligence

Understanding people (not consumers) across numerous platforms
in an increasingly interconnected world mixed with always-on technology,
presents an opportunity for you to know people more deeply and take strategic
action. Technology is the central driving force amongst the foremost mega and macro
trends across industries. In fact, it is advancing at such a fast pace that it
is changing how we do things, how we understand the world, business, and even people.
This year, The Future of
Consumer Intelligence 2014
explores the emerging role of decision science
and the convergence of knowledge points – insights, foresights, social science,
marketing science and intelligence with technology a central driving force and
profound connector. This cutting-edge event accelerates disruptive thinking
around decision science. This unique aggregation of diversity across insights,
data science, marketing science, social science with technology as a common
thread provokes new questions and explores new futures.
This event accelerates disruptive innovators in the research
space and pushes people to take risks, to think outside of traditional research
methods and explore new, alternative tools and technologies. You will see in
May that FOCI will bridge the gap for you between what people say they are
going to do and what they actually do.

For a look at what to expect at FOCI in a few weeks, watch
the short video below:

For more information
on the event, click here to download the interactive brochure: http://bit.ly/1poyewr
You get an exclusive
15% discount for being a valued reader of our blog. So use your special discount
code FOCI14BLOG when you register: http://bit.ly/1rfDFuV
See you in sunny California!

Ben Smithee Invites You to The Future of Consumer Intelligence 2014

Ben Smithee, CEO of Spych Market Analytics and Chairman of
The Future of Consumer Intelligence 2014 thinks you should attend FOCI 2014 in
LA this May. Why is Ben so excited about this year’s event?
Well, right now we are on the cusp of the second wave of the
big data revolution. 2013 was about understanding Big Data, from collection to
analysis.  2014 is about translating big
data into new opportunities and taking action on the insights to drive business
decisions. 
The Future of Consumer
Intelligence 2014
will help you discover how data is transforming the consumer’s
wellbeing, experience and impacting the productivity of an organization. This
unique event accelerates disruptive thinking around decision science – translating
the new understanding into future opportunities means that the role of a
researcher is changing. This event’s unique aggregation across insights, data
science, marketing science, social science with technology as a common thread
provokes new questions and explores new futures. 
At FOCI, you’ll understand the processes and tools being
used to aggregate disparate strands of data so you can create a richer
experience that drives loyalty and growth. This year, the event not only
focuses on the insights, intelligence and analytics piece of the market
research industry, but also the strategies you need to put those into action in
order to grow your brand and your business.
Additionally, there are two brand new intensives this year,
including The Future of Researchers and The Future of Consumers. The Future of
Researchers focuses on the skills, tools, techniques, and methodologies you
need to be the best at your job and lead the industry in the future. The Future
of Consumers is taking an in depth look at what makes consumers buy, click, and
tap, and how are they engaging with new media in the future so that brands can
have a deeper relationship with them.
This year’s FOCI is also brining you an impressive lineup of
keynote speakers including John Havens, author of Hacking H(app)iness and Ray Kurzweil,
director of engineering at Google.
Check out Ben’s video
invitation here:

Join Ben and the rest
of the FOCI team in LA this May! Lean more about the event here: http://bit.ly/1dUiypI

Mention code FOCI14BLOG & Save 15% off the standard
rate. Register today:
http://bit.ly/1dUiypI

Ray Kurzweil On Intelligence When Minds & Machines Become One

“WHY DID YOU CHANGE YOUR MIND?”
Every researcher’s dream is to truly understand what
motivates, persuades and changes behavior. 
Technology is a disruptor, and when
paired with science the possibilities are endless.  

Come explore possibility with us at The Future of Consumer
Intelligence and discover how to translate genuine insight into confident
decision making.
The Future of
Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA

Download the brochure
for full conference details: http://bit.ly/1fLunmf
2014 Keynotes
include:
  • The Web Within Us: When Minds & Machines Become One, Ray
    Kurzweil, Director of Engineering, GOOGLE 
  • The Need for BIG Privacy in a World of Big Data, Ann
    Cavoukian, Information & Privacy Commissioner, 
  • ONTARIO, CANADA
  • Making Data More Human, Jer Thorp, Former Data Artist, THE
    NEW YORK TIMES
  • How to Generate Word of Mouth, Jonah Berger, Author,
    CONTAGIOUS: WHY THINGS CATCH ON 
  • When the Future Begins – A Guide to Long-Term Thinking,
    Magnus Lindkvist, Trendspotter, Futurologist
  • Designing Habit-Forming Technology, Nir Eyal, Habit Design
    Researcher, NIRANDFAR.COM

Topics Covered Include:

Consumer Intelligence // Big Data & Analysis // Strategy
& Action Planning // The Future Consumer // The Connected Consumer //
Research at the Center of Marketing Strategy // Data Visualization //
Crowdsourcing // The Future Researcher // Beyond Data Driven // Social
Listening //
Designing Intelligence // Privacy in a World of Big Data // From Consumer
Understanding to Empathy // Leveraging Technology to Uncover Deeper Insights //
Designing Habit-Forming Technology
And much more!
Mention code FOCI14BLOG & Save 15% off the standard
rate. Register today:
 
**Plus, don’t miss your special video invitation from
conference Chairman Ben Smithee to find our why you need to attend The Future
of Consumer Intelligence: http://bit.ly/MuI2CO
Interested in learning more? Download our new, interactive
conference brochure loaded with exclusive content that can’t be found anywhere
else: http://bit.ly/1fLunmf
We hope to see you in California!
Best,
The FOCI Team
@TMRE
#FOCI14

www.themarketresearcheventblog.com

Ray Kurzweil On Intelligence When Minds & Machines Become One

“WHY DID YOU CHANGE YOUR MIND?”
Every researcher’s dream is to truly understand what motivates, persuades and changes behavior. 
Technology is a disruptor, and when paired with science the possibilities are endless.  
Come explore possibility with us at The Future of Consumer Intelligence and discover how to translate genuine insight into confident decision making.
The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA

Download the brochure for full conference details: http://bit.ly/1fLunmf
2014 Keynotes include:
  • The Web Within Us: When Minds & Machines Become One, Ray Kurzweil, Director of Engineering, GOOGLE 
  • The Need for BIG Privacy in a World of Big Data, Ann Cavoukian, Information & Privacy Commissioner, 
  • ONTARIO, CANADA
  • Making Data More Human, Jer Thorp, Former Data Artist, THE NEW YORK TIMES
  • How to Generate Word of Mouth, Jonah Berger, Author, CONTAGIOUS: WHY THINGS CATCH ON 
  • When the Future Begins – A Guide to Long-Term Thinking, Magnus Lindkvist, Trendspotter, Futurologist
  • Designing Habit-Forming Technology, Nir Eyal, Habit Design Researcher, NIRANDFAR.COM

Topics Covered Include:

Consumer Intelligence // Big Data & Analysis // Strategy & Action Planning // The Future Consumer // The Connected Consumer // Research at the Center of Marketing Strategy // Data Visualization //
Crowdsourcing // The Future Researcher // Beyond Data Driven // Social Listening //
Designing Intelligence // Privacy in a World of Big Data // From Consumer Understanding to Empathy // Leveraging Technology to Uncover Deeper Insights // Designing Habit-Forming Technology
And much more!
Mention code FOCI14BLOG & Save 15% off the standard rate. Register today: http://bit.ly/MupKSc
**Plus, don’t miss your special video invitation from conference Chairman Ben Smithee to find our why you need to attend The Future of Consumer Intelligence: http://bit.ly/MuI2CO
Interested in learning more? Download our new, interactive conference brochure loaded with exclusive content that can’t be found anywhere else: http://bit.ly/1fLunmf
We hope to see you in California!
Best,
The FOCI Team
@TMRE
#FOCI14

Disruptive & Groundbreaking Research Revealed at The Future of Consumer Intelligence

You are being charged with being disruptive, doing things
differently and igniting change through insights.
You need a market research event that delivers something
groundbreaking, something new – not content that’s already been shared. And
that’s what The Future of Consumer Intelligence
is all about.
Brought to you by the producers of The Market Research
Event, the World’s Top Insights Event, The Future of Consumer Intelligence
combines the best practices from TMRE and future-forward thinking to help you
uncover new, deeper, more meaningful insights.
We’d like to extend a
special offer for you and your team to give The Future of Consumer Intelligence
a try. When registering, mention code FOCI14TMREINQ to activate your 20%
savings.  Register today: http://bit.ly/1bu7Zhw
Program highlights include:
  • Renowned Futurist, Inventor, Director of Engineering at
    Google, Ray Kurzweil reveals how we’re getting closer to a time when minds and
    machines are coming together as one
  • An agenda that reflects the trends in the research industry
    - sessions and speakers explore what will happen in the future, not what has
    already happened 
  • A Conversation on Privacy : Ontario, Canada’s Information
    and Privacy Commissioner, Ann Cavoukian will discuss what the Big Data
    Revolution means for our privacy
  • World-Class Speakers from AIRBNB, E*Trade Financial,
    Heineken, Intel, Kimberly-Clark, Lowe’s, PepsiCo, Post Foods, Procter &
    Gamble, Sony Music, Whole Foods Market and more.
  • Full Day Intensive on The Future Researcher . The role of
    the researcher has changed dramatically over the past few years – The Future of
    Consumer Intelligence will help you understand new ways of delivering value and
    protect your future relevance.  

And more!
Download the
conference brochure for the compete conference program: http://bit.ly/1goyDG4
Register for this
exciting event today: http://bit.ly/1bu7Zhw
The Future of Consumer Intelligence delivers the tools and
methodologies you need to gain a richer understanding of your consumer.

We hope to see you in California!

The FOCI Team
@TMRE
#FOCI14

Uncover What’s New in Research & Insights at The Future of Consumer Intelligence

How can you expect to uncover new, deeper, more meaningful
insights while still using the same old research methods and tools? What if
there was a way to see your customers in a new light, as individuals instead of
just consumers?

Stop thinking of the what ifs and possibilities. The Future of Consumer
Intelligence will uncover your new opportunities this May. 

The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA
The Future of Consumer Intelligence explores how more
meaningful insights are being generated with new tools and technologies with
ideas from sought after gurus like Ray Kurzweil, Director of Engineering, Google,
Nir Eyal, Habit Design Researcher, NirandFar.com, Michelle Dennedy, VP &
Chief Privacy Officer, McAfee and Jer Thorp, Former Data Artist, The New York
Times . They’ll be sharing insights into the humanization of data, privacy in a
world of big data, minds and machines become one, designing habit-forming
technology and much more. Download the brochure: http://bit.ly/1nslbnn

Featured sessions include:

  • Insights to Integration, Procter & Gamble
  • Customer Insights as a Brand Engagement Tool, HSN
  • The Role of Social Across the Consumer Decision Journey, eBay
  • Getting to Deeper Insights: Integrating Grounded Theory into
    Your Research Toolkit, Questcor
  • The Why Behind the Why – Expanding Quantitative
    Capabilities. WE TV

Get a sneak peek into the 2014 event with our exclusive,
interactive FOCI Resources! Download the NEW Interactive Future of Consumer
Intelligence Conference Brochure: http://bit.ly/1nslbnn
Mention code FOCI14LINK & Save 15% off the standard
rate. Register today: http://bit.ly/1ensyGZ
Today’s interconnectedness is grounded in the stringing
together of layered information empowering us to bridge the gap between what
people say they will do and what they actually do. The Future of Consumer
Intelligence delivers the tools and methodologies you need to gain a richer
understanding of your consumer.

We hope to see you in California!

Cheers,
 The FOCI Team
@TMRE
#FOCI14

Your Invitation to Attend The Future of Consumer Intelligence

The role of the researcher is evolving at a revolutionary
rate. This requires new skills, new vantage points and an increasingly important
task in how technology is fueling new insight opportunities. Digital disruption
requires that researchers unleash more innovative insights, that analytics be
done in real time, and that they become more predictive and agile rather than
reflective.  
The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA
The Future of Consumer Intelligence covers it all – what you
need now and what you’ll need to know in the future to keep up with industry
changes:
  • Big Data
  • Consumer Intelligence
  • Marketing Science
  • Data Science
  • Social Science
  • Data Visualization
  • Mobile Research
  • The Future Consumer
  • The Future Researcher
  • Predictive Analytics

Here’s a preview of what you can expect from The Future of
Consumer Intelligence 2014: http://bit.ly/1c3UnYN
Download the conference brochure for full program
details: http://bit.ly/1jErg2n
Mention code FOCI14BLOG & Save 15% off the standard
rate. Register today: http://bit.ly/1jErg2n
The Future of Consumer Intelligence will bridge the gap
between what people say they’re going to do and what they actually do. Join us
in May!
**Don’t forget to sign up for the upcoming Shopper Insights
in Action webinar ‘Spearheading Innovation-How to Generate Consumer-Centric New
Products’ on Thursday, February 13th, 2014 at 10:00 AM EST. This Webinar will introduce
you to the logic of a simple model, called “The Spearhead” a
systematic process how to transform consumer insights into consumer-centric
product concepts that actually sell in the marketplace. Following this logic
has proven to produce successful product concepts, thus reducing the percentage
of in-market failures. To register, click here: http://bit.ly/1jodAsh


Cheers,
The FOCI Team
@TMRE

The Future of Consumer Intelligence 2014 Brochure Now Available

Click here for the full agenda: http://bit.ly/1lNbrmK
The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA
As newly appointed Director of Engineering at Google, Ray
Kurzweil said he hopes to help create technology that truly understands human
language and its real meaning, to truly understand the user.

The world renowned Author, Inventor and Futurist isn’t the only one looking for
deeper insights and true understanding. As research and insights professionals,
we are continually looking for what’s next in market research methodologies and
insights gathering. The Future of Consumer Intelligence will explore new tools
and technologies and bridge the gap between what people say they are going to
do and what they actually do.


Download the conference brochure here: http://bit.ly/1lNbrmK

Keynote Spotlight:


The Web Within Us: When Minds & Machines Become One
Ray Kurzweil, Author, Inventor, Futurist, Director of Engineering, Google

At the onset of the 21st century, it will be an era in which the very nature of
what it means to be human will be both enriched and challenged, as our species
breaks the shackles of its genetic legacy, and achieves inconceivable heights
of intelligence, material progress and longevity. The paradigm shift rate is
now doubling every decade, so the twenty-first century will see 20,000 years of
progress at today’s rate.

While the social and philosophical ramifications of these
changes will be profound, and the threats that they pose considerable,
celebrated futurist Ray Kurzweil presents an inspiring vision of our ultimate
destiny in which we will merge with our machines, can live forever, and are a
billion times more intelligence… all within the next three to four decades.

Mention code FOCI14BLOG & Save 15% off the standard rate. Register today: http://bit.ly/1lNbrmK

Make history with us in 2014.
Cheers,
The FOCI Team
@TMRE