Tag Archives: Quester

Keep Up with Disruption or Risk Being Left Behind

Disruption within business is ruthless in its endless
pursuit of new innovation; it continues to
change the way in which consumers are evolving in terms of how they communicate
and connect with businesses and each other. Companies are continuously faced with
a dilemma: should they continue with what they are already doing, try and react
and adapt to the changes, or try to get ahead of the oncoming disruptions.
In my personal opinion, no company should try and stick with
their original game plan. Technology is moving so fast and affecting society in
such a way that no matter how successful a plan was before, it will no longer
be relevant to the change in consumer behavior. Keeping up with consumer
interests and behavior is now a must for companies in this Darwinistic keep up
or fall behind era.
A company that has capitalized on the current interest in
consumer insights is Quester who spoke to us at TMRE 2014. They spotted
that the internet would change consumer behaviors and being able to provide
clients with the changes in these behaviors would give them a competitive edge.
The company has created a way of utilizing artificial intelligence in order to
interview consumers. The outcomes would be analyzed and used to explain
abstract data and give more in depth market research.
The interviews are kept as simple as possible and are sent
out to a huge selection of consumers. The answers are analyzed for trends and
subtle nuances that can give insights into deeper behavioral traits of the
participants. What customers say and how they say it is vitally important in
getting ahead in terms of understanding the market and consumer insights. In a
social media driven age where 75% of the world’s population are using social
media, consumers are taking to these platforms to express their opinions. These
opinions often can be influential for other consumers when making future
purchases.
Real time technologies in an age where people are more
interconnected means that tracking up to date trends will be the key to
consumer insights. Facebook recently announced its plan to make its messenger
service a platform to let consumers interact in a more seamless way with
businesses, thus creating real time interaction and a more personalized
experience for customers.
Customers today expect far more from businesses than a
decade ago. The companies that understand the expectations and behavior of
their target groups will be able to engage with them in a more personalized
fashion. By getting ahead of disruptions and keeping up to date with the
different platforms and influences of consumers will ultimately keep customer
loyalty and interest. The rewards for businesses that can evolve and adapt to
the constant barrage of disruptive technology will ultimately overshadow their
competitors who may fall into the graveyard of those who have stuck by
traditional approaches.

Check out the full
TMRE 2014 interview with Quester here:


Want more on
disruptive new technologies and methodologies that are collecting deeper
insights? Attend InsighTech taking place this May in San Francisco. Learn more
about the event here: http://bit.ly/1bQLzIT

About the Author:
Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the
industry including social media, marketing analysis and media. He is a recent
graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as
a marketing assistant on events such as the World Architecture Festival, World
Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com

Buzz from The Market Research Event 2014: #TMRE14

We had a great event last in Boca Raton as the best and brightest in Market Research joined together to tackle the changes and disruption in the industry at TMRE: The Market Research Event. By late Wednesday afternoon 400+ people had tweeted 3,000+ times using the hashtag #TMRE14 & which resulted in a  reach of 789,000 impressions for the TMRE event. On average, we were getting between 50-70 posts/hr, and in addition, our audience generated 470 photos, 14 videos, and 30 blog posts. It was an amazing and we are truly honored to have shared another amazing event with all of you.

Here is a list of what attendees have shared in the past week or so:

Archives:
seen.co/event/tmre-2014
eventifier.com/event/tmre14
tagboard.com/TMRE14

Recaps & News:

4 Main Takeaways From The Market Research Event via CMO

TMRE 2014: Day 1 Recap, Day 2 via Sentient Decision Science
Keen Strategy on TMRE Takeaways
And if you’re feeling a bit blue because it’s over, here’s a bit of fun to give you a quick lift until next time.
Market Research Love Song by Jibunu:
Storytelling at it’s best:
Flashmob anyone, Oye Como Va:

ABOUT THE AUTHOR

 
Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

Research Pays ‘ An International View

Today’s post comes from Tim Hoskins, VP of Client Relations at Quester. Quester is a sponsor at The Market Research Technology Event 2012. Quester?? has over 30 years of experience in uncovering the qualitative insights that are necessary to make businesses successful.  If you’d like to join them this April 30-May 2, 2012, in Las Vegas, NV, register today and mention code MRTECH12BLOG and save 15% off the standard rate!

Research Pays ‘ An International View

Source: Logo Resources

It is very likely that Nike will soon recover from their latest sneaker name. In short time you will have to actually search long and hard for the articles and blog posts on the internet. For the time being though, it has become the topic of conversation with others bringing up reminders of other companies who have had the same misfortune (read about the Black and Tan here). We will probably never know how the oversight occurred and personally, I think it may be best if we don’t.

What we can derive from this is that due diligence and research will always pay off in the long run. With the emergence of online qualitative software tools, interviews with your consumers can take place with a click of a button, even though you may be separated by an ocean.

In a study we conducted at Quester, we focused on conducting qualitative discussions with respondents in their natural language in the following countries; United States, Canada, Mexico, Germany and France. In total, 1226 respondents were interviewed around the topic of bottled water and the role that it plays in their lives. The average data collection time period was around one week per country.

For more details on how the interviews were administered, and the cultural nuances of each country, please feel free to download the paper here, or watch/listen to the presentation here.