One of the latest features to be added to LinkedIn is a survey feature for market researchers to use. As reported here, Dan Shapero, Director of Business Services from LinkedIn, had this to say:
‘LinkedIn overcomes quality and authenticity issues that other sample providers face. Because of the public and self-policing nature of LinkedIn, members provide deep and accurate profile information and they update that information constantly.’
What are your thoughts? Have you seen the new survey feature, and/or do you think it will prove useful?
We’d like to invite you to attend Detecting and Rejecting Duplicate Responses in Online Surveys webinar. Dr. William MacElroy, President, of Socratic Technologies, Inc. will be our featured speaker. He is also speaking at the 2008 Market Research Event. Register to view the webinar on Wednesday, August 27, 2008 — 2PM – 3PM eastern standard time. Mention priority code: M2028Blog About the presentation: Over the past two years, a great deal of concern has been raised about the quality of online sample. A key issue has been the reported levels of duplication within major online sample providers. This session will focus on specific techniques and technologies for detecting duplicate respondents that are freely available to all firms hosting their own online survey applications.
The aim of this session is to acquaint participants with server technology and will discuss best practices for maintaining a duplicate-free online research environment. A straight-forward discussion style will explain technology –making the session accessible to those attendees who may not be familiar with the underlying infrastructure of the Internet.
What you will learn: – An overview of historical levels of duplicates detected in normal survey procedures and the degree to which data quality is being compromise – A list of basic requirements for any system being used for detecting and rejecting duplicate survey attempts; – Advice for purchasers of survey output as to the questions that should be asked of survey data collectors; – An overview of IMRO privacy guidelines and how certain technological “shortcuts” can violate code-of-ethics restrictions on spyware; – Specific types of technical solutions, (most available for little or no cost), that can be used by those tasked with hosting surveys; and – How de-duplicating efforts can be coupled with other cheating control protocols to drive data quality.
About the speaker: Dr. William MacElroy
Socratic Technologies, Inc. Bill MacElroy brings more than 25 years of marketing management and research experience to Socratic Technologies. His career has included both agency and client-side managerial positions with Corning Glass Works, Memorex/Unisys Corp., Cheskin+Masten, MACRO, Autodesk and Modalis Research.
Bill holds a doctorate in Management Technology & Business Administration from Golden Gate University, San Francisco; an M.B.A. with a concentration in Marketing from Pennsylvania State University and a B.A. in Economics from the State University of New York. This is a Market Research Event sponsored webinar. The Market Research Event will be October 13 ‘ 16, 2008 in Anaheim, California. Register for this web seminar here: https://www1.gotomeeting.com/register/655715869