This year PROOF returns to its roots and focuses on the role of research as a driving force in the packaging process and how it can be applied to achieve results. Discover how your package must function, communicate and captivate your consumers to keep them coming back for more. From pre-testing, to design research to measuring effectiveness, PROOF will deliver everything you need to better leverage market research and consumer insights to create the perfect package.
Take a look at what is in store at PROOF 2010
‘ Keynote Jim Stengel, President/CEO, The Jim Stengel Company, LLC, Adjunct Professor, UCLA Anderson School of Management, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results
Interested in seeing the full speaking roster and session descriptions?
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Hope to see you in Chicago this April!