Tag Archives: PROOF 2010

Check out what’s new at PROOF: Market Research for Package Design

This year PROOF returns to its roots and focuses on the role of research as a driving force in the packaging process and how it can be applied to achieve results. Discover how your package must function, communicate and captivate your consumers to keep them coming back for more. From pre-testing, to design research to measuring effectiveness, PROOF will deliver everything you need to better leverage market research and consumer insights to create the perfect package.

Take a look at what is in store at PROOF 2010


‘ Keynote Jim Stengel, President/CEO, The Jim Stengel Company, LLC, Adjunct Professor, UCLA Anderson School of Management, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results
‘ Featured session by Coca-Cola, “Busting the Burst” Optimizing On-Pack Promotional Messaging Brand”
‘ Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.
‘ Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE
‘ More interactive networking sessions enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.
‘ PLUS – PROOF 2010 is co-located with FUSE: Design & Culture // Brand Identity & Packaging. For special group pricing contact Terrence Johnson at tjohnson@iirusa.com or 646-895-7425 for details.

Interested in seeing the full speaking roster and session descriptions?

Download the complete brochure.

Register today to secure your spot and save.

Hope to see you in Chicago this April!

Save $300 on PROOF This Week Only

The “first moment of truth” at point of purchase often begins with the package itself. The power to communicate brand value and connect with consumers is critical to brand success. Find out what really matters to your consumers and how to integrate package design into your overall brand strategy. This means truly understanding the behaviors, trends and insights that stand to impact your brand, category and overall line of business. Learn first hand from leading practitioners who’ve been there and done it as they uncover real life examples that illustrate the power of insights to drive good decisions at PROOF: Market Research for Package Design.

An interesting fact – purchasing environments have significantly changed in the past year – with 37% of shoppers saying they will stick with the private label brands they chose during the recession1. How well do you know your post-recession shoppers?

The Evolution of Packaging & Purchasing Environments
Craig M. Vogel
University of Cincinnati

Using Social Media to Gain Insights for Packaging Innovation
Randolf Kosloski
MeadWestVaco

…and so much more!

PROOF: Market Research for Package Design
Brochure Download
Register TODAY and SAVE!

PROOF: Market Research for Package Design

What motivates purchase behavior? From the first moment of truth through engagement towards loyalty, creating a brand relationship begins and often ends with the package itself. In a world of abundance, get the message right.

PROOF: Market Research for Packaging Design is back!

April 14-15, 2010
Trump International Hotel & Tower
Chicago, IL

Event: http://bit.ly/6TiGWO
Brochure: http://bit.ly/64qhgM
Registration: http://bit.ly/6Qep6t

This April, join the leading minds in brand, research and design and arm yourself with the strategies, insights and tools you need to “lead the way” and stay ahead of the competition in 2010.

What’s New for PROOF in 2010:

Keynote Jim Stengel, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results

Featured session by Coca-Cola, “Busting the Burst” Optimizing On-Pack Promotional Messaging Brand”

Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.
Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE

More interactive networking sessions than ever before enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.

Join us!