Tag Archives: Privacy Controls

People are Joining and Fleeing Facebook at the Same Time

We’ve all heard the astounding numbers from comScore of how Facebook attracted 87.7 million unique visitors in the US in July, but what is too often neglected is the small but noticeable size group of online users fleeing from Facebook. This post in the NY Times shows us a different side that we are not used to seeing from Facebook… the quitters.

Some of the reasons the post describes why people are leaving the famed social networking site is the fear of stalkers, how the site makes them “nosy”, how the scene has turned desperate, and how some believe that their privacy has been compromised. Even though Facebook seems to be on top of its game now, it can not forget about all the above mentioned points, unless it plans to become a ghost town in the near future.

Facebook’s next quest

The New York Times recently looked at Facebook’s newest quest to make the web a more social place. After Beacon’s explosion last year, they’re hoping that FacebookConnect with help Facebook users connect with their friends across the web. Users will log into certain sites, and they can see the activity of their friends across the web, with websites including the Discovery Channel, the San Fransisco Chronicle, Digg, Geni, and Hulu. These sites are also working together so that Facebook users can log in on one site and have it carry across teh web so they don’t have to sign in at every single access point. Facebook is hoping this will turn into a way to generate more revenue, but also have taken precautions to offer extended privacy to its users.

What do you think about Facebook’s newest tool? Will it result in another Beacon or will Facebook users begin to warm to the social web?

Privacy Still Remains an Issue in Online Ad Targeting

Businesses are continuously facing the problem that comes along with online ad targeting and privacy. This article on eMarketer discusses how a recent Harris Poll indicates that 55% of 2,513 respondents are comfortable with websites that have privacy policies which allows targeted advertising content. Respondents aged 18-31 were more comfortable than others, 62% approved of such privacy policies.

Marketers still can not ignore the fact that more than 45% of respondents are not comfortable with policies that allow ad targeting. In the future, marketers looking to advertise in communities and networks will have to address privacy concerns, as it will not be going away anytime soon.