Date/Time: Thu, May 6, 2010 2:00 PM – 3:00 PM EDT
Mention priority code MWS0032BLOG
What if you could change the game and become and insight partner to your end clients? You can with IBM SPSS solutions. Today’s market research firms are uniquely equipped to provide their business clients with what they need ‘ an in-depth, well-rounded understanding of their customers. By using predictive analytics, market research firms are not only able to conduct research, but also revolutionize their relationship with clients by taking insight to the next level
During this presentation we will examine:
‘ Integrating research with wider data sources to give a wider view to empower business decisions
‘ How you can let the data do the talking and provide valuable nuggets of insight
‘ How Predictive Analytics can be applied across the entire research lifecycle to provide further speed and accuracy in responses and results.
Heena Jethwa, Product Marketing Manager
SPSS Inc., an IBM Company
Yesterday we reported that there has been a growth in the contact center surveying/feedback and analytics market. Today, as I found in this article from The Gazette, the market research industry is experiencing an overall growth globally. In this past year the industry has increased by 5% and the business volume was roughly $28 billion. Much of this growth has been attributed to the advent of the Internet, and more recently its increasing use within this market space. As Jean-Marc L??ger, president of Montreal-based L??ger Marketing, has said:
“In the 1970s, the question was what consumers were buying; in the 1980s, it was why they were buying it; in the 1990s, it was how they were buying it; and today the question is: what if? We’ve moved to a much more predictive model.”
Internet has provided the ability to answer this latest question in real time. As with many new tools, the use of the Internet in marketing research has raised some ethics and validity questions. Some are saying that with the Internet, making sure that samples are random become harder, and also people maybe tempted to abuse data confidentiality and privacy standards. What are your thoughts? Do you think that the Internet is a blessing or a curse for this industry?