Tag Archives: PPC

Tips for Google’s New Keyword Tool

Pertaining to market research, I agree with this article’s quote from Avinash Kaushik stating that ‘The goal is not to collect more data ‘ it’s about extracting insight from this data.’ It is especially important to remember at all times when going through data. To help accomplish this goal the article gave tips on how to better utilize Google’s new Keyword Tool. Specifically as the article states they are providing ‘tips on how you can tailor Google Keyword Tool’s data to you needs (much like you would with Google Analytics), and how you can apply this research beyond your SEO and PPC campaign to other marketing activities.’ The tips cover these topics: Selecting countries, generating keywords, setting match type, adding and removing columns, jumping to data, and sorting data. Do you have any insights on marketing research tools that others may find useful?