Tag Archives: poll

Poll Results: Why are businesses so slow to adopt mobile apps or websites?

Recently I created a poll on LinkedIn asking “Why are businesses so slow to adopt mobile apps or websites?” For example, this report from December 2012 showed that ‘The big news is that 12 percent of Interbrand’s Top 50 retailers don’t have a mobile presence’ and another from September 2012 showed that “98% SMB websites are not mobile optimized.

While not statistically significant, this informal poll saw 67% of participants responding that the biggest reason was organizational resistance to change. And yes, that’s a hard one to fight, when the organization isn’t ready to change and the outstanding growth of mobile isn’t convincing them, what do you do?

What do you think? Do you agree that this is the biggest challenge marketers face in trying to launch mobile marketing programs? Will 2013 finally be the year that organizations see the value and really start investing in mobile development and marketing?

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing.

Poll Results: Does your organization have a customer-centric culture?

I recently posted a poll on LinkedIn asking “Does your organization have a customer-centric culture?” which was posted on this blog and across several customer service and customer experience related groups.

While not statistically significant in scope, the results really surprised me: 40% of those who responded answered no! If professionals who have enough of an interest in customer experience topics to join a related LinkedIn group or read this blog feel this way, how would any other employee respond?

We’ve heard time and again that a customer centric culture will lead to improved customer experiences. How can we make this a priority for organizations?

The poll is now closed, but air your thoughts in the comments here! Is your company’s culture customer focused? Why or why not? If not, would you want to change things?

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She is the voice behind the Total Customer Experience Leaders Summit on Twitter, Facebook and LinkedIn. She may be reached at mleblanc@iirusa.com

New Poll: Does your organization have a customer-centric culture?

Back in January of 2009, Zappos CEO Tony Hsieh wrote on the Zappos company blog:

“We believe that your company’s culture and your company’s brand are really just two sides of the same coin. The brand may lag the culture at first, but eventually it will catch up.

Your culture is your brand.”

And we’ve written here frequently about the importance of a customer centric culture within the company to building a great customer experience program (including speaking with Jamie Naughton of Zappos about it in 2011). Now we want to know, is your organization there yet? Or is there still work to be done?

Vote in this LinkedIn poll to tell us your thoughts:

Our Total Customer Experience Leaders LinkedIn group is a great place to connect with the community and network with over 1,000 of your peers. Join us there today.

Poll: What aspect of Customer Experience will be most important to the industry over the next several years?

What aspect of Customer Experience will be most important to the industry over the next several years?

We’d like to hear from you, the customer experience community, are any of these trends in the industry looming large on your horizon? Which and why? Join this LinkedIn poll to share your thoughts:

Our Total Customer Experience Leaders LinkedIn group is a great place to connect with the community and network with over 1,000 of your peers. Join us there today.