Online Networking Performs Brilliantly in Saatchi & Saatchi Wellness Study, and Makes a Two-Time Believer of a One-Time Skeptic
When Saatchi & Saatchi Wellness (SSW) initiated its first annual ‘Wellness & The Economy’ survey in 2009, Chief Strategy Officer Johanna Skilling was ‘ to put it mildly ‘ skeptical about the utility of social media in quantitative survey research. But ironically, when it came time to design and field the study, budget constraints left Skilling and her team with no viable option other than social media’
Find out what happened in this first installment of IIR USA’s TMRE podcast series, ‘Inside Insights‘! In a candid interview, Skilling recounts the methodological concerns, challenges and triumphs of conducting a national study solely via social media ‘ and how the approach subsequently played a critical role in the 2010 iteration’s modal mix.
Listen to the podcast
View the transcript
Skilling plans to reveal the 2010 results and discuss SSW’s ‘Wellness & The Economy’ study in detail in a Culture & Research Trends symposium Monday November 8th at IIR USA’s The Market Research Event.
For more information, please visit http://www.iirusa.com/research/event-home.xml
I came across a series of podcasts from Vision Critical in which Amir Bozorgzadeh, Vision Critical Account Manager, tells us about respondent fatigue and how to reduce it using two techniques. I’d thought this would be a great free resource to close out this holiday weekend. Also, don’t miss Vision Critical’s presentation ‘The Keys to Respondent Engagement’ at The Market Research Event next week at the Disneyland Hotel in Anaheim California.
In anticipation for this year’s event, we’ve recorded several podcasts with keynote speakers. In this podcast, Greg Heist and Bill Eisele discuss what they’ll be addressing at this year’s The Market Research Event. Listen to it here.
The NACCM team has released a new segment to the Customers 1st Podcast Series in anticipation for this year’s NACCM Customers 1st Conference. In this podcast, JoAnna Brandi speaks to Michael Cubric of Firstline Mortgages who gives a taste about what his speech, ‘Being customer-centric is not cheap; are you ready to put your money where your mouth is’? is going to be about. Don’t miss Michael’s track session at NACCM on Wednesday, November 19th at 10:55 AM at Disneyland Hotel Anaheim in California this year.
Listen to the podcast here.
Recently I had the chance to speak with JoAnna Brandi about her participation in the NACCM: Customers 1st Conference coming up November 16 ‘ 19, 2008 in Anaheim, California at the Disneyland Hotel. In our podcast, we talk about what JoAnna is most passionate about in her work. We also take some time to talk about her past experiences at the NACCM conference, as well as what she’s looking forward to this year. Listen here
With the The Market Research Event quickly approaching, we’re taking time to get to know some of the people who are involved in the The Market Research Event. Today, I’d like to share with you the podcast recently conducted with TMRE’s conference producer, Krista Vazquez. She talks about what she’s done to make this year great and what she’s looking forward to this year. Listen to the podcast here, and check back soon to hear more from our speakers at this year’s The Market Research Event! The Market Research Event will be in Anaheim, California, at the Disneyland Hotel from October 13th through 16th.