Tag Archives: physician

Digital Improves Patient/Doctor Relations

Digital impacts on consumer insights have grown more vital in improving customer inclusion. Disruptive innovations are becoming paramount to improving consumer experience. These innovations span a wide variety of fields and a recent system has been introduced to the healthcare industry that has revolutionized patient involvement, physician time management and the health of patients.
Collabobeat, the brainchild of Italian entrepreneur Floriano Bonfigli, is a system designed to share doctor’s notes with their patients. The patient then can use the system to see what the doctor recommended when home in case they had either forgotten or weren’t clear on what was instructed. In the US alone, billions of dollars are wasted due to patients not following their doctors instructions. Thousands of patients become ill or potentially worse as a result.
The system has been trialed at 3 American hospitals involving 100 physicians and 10,000 patients. The results in general showed a huge success for the system. It was found that there was a 70 percent increase in patient medical adherence which leads to improved results in patient recovery. The results also showed that 92 percent of the doctors spent less time addressing patient’s questions outside of consultations. This platform for increased connection with the patient helps to give them a sense of involvement and empowerment. It stops information from the physician getting lost in translation as the ability to comment on and reread doctors notes means less of a chance for the patient to get instructions wrong, thus not putting themselves in harm’s way.
The system will be integrated into other software that is already utilized in the healthcare industry. The merging in of the system allows patients in time information at their fingertips that allows for a better relationship between patient and doctor. A strong relationship between industry and consumer is important in making the service feel more personal to the consumer.
Innovations like these show the greater need for consumer interaction that will improve experiences across industries. Better physician and patient relationships can translate into other fields such as retail whereby increasing the amount of information that is available for the consumer helps with their decision making and thus giving them a better retail experience.
Information is key to improved customer insights and digital impacts are increasingly improving the way in which industries and consumers interact. Personalization is key to making the customer feel more involved and having as much knowledge as possible about what they need. In a world that is becoming increasingly mobile and interconnected, digital innovations are becoming more important for the future of consumer insights.

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com.

Improving Patient-Physician Communication through a Novel Digital Portal: Challenging the Status Quo: Free Webinar

Many in the pharmaceutical and medical technology space today aim to make patient communication both more efficient and transparent.  PokitDok, which serves as a sort of healthcare marketplace, is a service that makes pricing more transparent and open.  MedXCom is improving doctor-patient communication by transcribing cell phone conversations for the patient’s reference.  One of the latest examples of these companies is My GI Health
The effort began in 2011 when a team from UCLA and the University of Michigan, supported by Ironwood Pharmaceutical, set out to improve communication between physicians and patients suffering from gastrointestinal (GI) disease.  Working with a multidisciplinary team of health education experts, computer scientists, psychologists, patient representatives, NIH researchers, and physicians, they created My GI Health ‘ a first-of-breed app that re-imagines how doctors and patients can engage in dialogue.
The team worked from the premise that computers aren’t supposed to make things more complicated. Instead, they are supposed to simplify the process of sharing information.  They saw a need to start using them to strengthen doctor-patient connections.  With this insight as a springboard, the team developed a new and innovative system that re-defined the way patients and doctors connect with one another.  Join us for a free webinar on June 11thas we explore the journey of this industry-academia alliance and how they pioneered My GI Health.  We take a look at the impact this innovative program may have on physicians, payers and the delivery of patient care.
In less than an hour, you’ll learn
‘ How a unique alliance between industry, academia, EHR vendors, and professional societies created a novel, evidence-based digital resource to improve population health
‘ Study My GI Health as an example app that bridges patients and providers using novel, credible functions
‘ How an external, patient-facing healthcare app can tie into an EHR to improve outcomes and efficiency in the clinical environment
‘ Advantages of creating a platform-agnostic, flexible, and adaptable digital resource suitable for broad distribution  
Presented by
Brennan Spiegel, Professor of Medicine and Public Health, UCLA; Cedars-Sinai Medical Center
Tom McCourt, CCO, Ironwood Pharmaceuticals
Date: Wednesday, June 11th, 2014
Time: 2:00 PM – 3:00 PM EDT
System Requirements: Windows?? 8, 7, Vista, XP or 2003 Server
Mac??-based attendees: Required: Mac OS?? X 10.6 or newer
Mobile attendees: iPhone??, iPad??, Android’ phone or Android table
Now, you can save 15% on ePharma West when you register and attend this webinar*.  Register now and use code XP1956DIGI.
Save the date
ePharma West 2014 | September 22-24 2014 | San Francisco, CA
Register with discount code XP1956BLOG and SAVE $100 off the current rate
*Each individual must be registered separately and attend to be eligible for discount
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