Tag Archives: photos

The Mobile Marketing Conference Experience: In Your Own Words

It doesn’t seem that long ago that we were off to Miami for the first meeting of The Mobile Marketing Conference. Yet here in Mobile Marketing Conference HQ, it’s already time to start thinking about 2013.

As we began planning, chairperson Jeffrey Hayzlett had the following to say:

“I’ve been saying it for years; It’s all about mobile, mobile, mobile. It was evident from TMMC ’12 that mobile is now in full transformation. If brands are not already implementing it at the forefront of their marketing strategies, they are going get left behind.”

Before we got too far ahead of ourselves we wanted to take a look at feedback from our 2012 attendees and speakers to see what stood out, and what needed to be expanded for 2013. Check out this quick video for a peek at The Mobile Marketing Conference experience and a wrap-up of our attendee’s feedback:

Want to learn more? Visit our website to download the executive summary. Stay-tuned for more information about The Mobile Marketing Conference 2013!

If you are interested in speaking, please contact Rachel McDonald at rmcdonald@iirusa.com or 646.895.7405.

If you are interested in sponsoring, please contact David Smith at dsmith@iirusa.com or 646.616.7627.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She is the voice behind the Mobile Marketing Conference on Twitter, Facebook and LinkedIn. She may be reached at mleblanc@iirusa.com

NASA: Unexpected Social Media Success?

NASA Tweetup STS-135: Space Shuttle Atlantis Returns to Earth from Danny Engesser on Vimeo.
Given budget cuts and the recent end of the NASA’s 30-year Shuttle program one wouldn’t necessarily look to the agency to be a leader in the social media space. However, perhaps driven by said budget cuts, (according to this Mashable article “many of the journalists who traditionally covered the space have been laid off or given new assignments.”) NASA seems to be moving forward with several innovative social media strategies.

Recently, I was discussing ways to take one’s online community offline, and the agency is doing just that by opening up a series of tweet-ups to their dedicated twitter following. The upcoming #NASATweetup at the launch of the Juno spacecraft en route to Jupiter marks one such event. Ranging in length from two hours to two days, these events allow fans of the program an inside view and create vocal advocates for the agency. One result? Attendees create and share video and photographs such as the film above with their social networks

Similarly, the new NASA Slideshare page “The NASA Universe” is a curated repository of (easily shareable) information about the agency. Increasingly, Slideshare is becoming a well respected source for professional social networking.
Another NASA success? That of @Astro_Ron. Sharing stunning photographs like this one: This is what the Moon looked like 16 times today #FromSpace W… on Twitpic it’s easy to see why his work has gone viral.
According to Stephanie Schierholz, NASA’s social media manager as quoted on Mashable ‘Our strategy is to share what we’re doing as widely and broadly as possible.”
Do you think NASA has been sucessful with this goal? What can we learn from the innovative agency?

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com