Tag Archives: PepsiCo

Breaking News – TMRE 2015 Reaches 70% Client-Side Attendance!

For the past 13 years, The
Market Research Event
has been the insights industry’s annual meeting
place, known for it’s ability to connect you with the very best in insights
from around the world.

The TMRE 2015 event has just reached 70% client side participants- the highest
client-side participation of any large-scale market/research insights event. So
what does that mean for you?

It makes the networking, story sharing and connections THAT much more valuable
both onsite and after the event. Making connections matters. Bottom line:
you’re not just meeting people… you’re meeting the RIGHT people to move your
business forward. Learn more here: http://bit.ly/1Yg7o8A

Here are all the companies
who will be in attendance:
20/20
3Rivers
AARP Services Inc
Abbott
ACT Inc
AcuPOLL Precision Research Inc
Added Value
AddThis
Aetna
Aflac
AIG
AIP
Alcoa Inc
Altria
Amazon
American Greetings
Amway Corporation
Analytics Quotient
Angelfish Ltd
Angie’s List
AOL
Applied Marketing Science
Ascribe
Bayer Health Care
BBC Worldwide
Bedford Industries/ElastiTag
Behr Process Corp
Bel Brands Usa
Bellomy Research
Beta Research
Black Bamboo
Blue Cross Blue Shield of Michigan
Blueberry
Blueocean Market Intelligence
BMO Financial Group
Boehringer Ingleheim
Borderless Access
Bounce Exchange
BrainJuicer
Brandtrust
Brown-Forman
Brunswick Group
Buffalo Wild Wings
Burke Inc
BuzzFeed
C Space
C&C Market Research
C+R Market Research
Campbell Soup Company
Carhartt Inc
Centrac – a Division of Veris Consulting
Chadwick Martin Bailey
Charles Schwab Corp
Cint USA Inc
CivicScience
Clear Seas Research
Client Insight Inc
Collette
Comcast Spotlight
Confirmit
Constellation Brands Inc
Consumer & Customer Insight LLC
Convergys
CraginCube Consulting LLC
Creata
Critical Mix
Cross Marketing Group Inc
Crowdtap
Cuna Mutual
Custom Intercept Solutions
Daimler Trucks North America
Dapresy
Darden Restaurants
Datamatics
Dawn Food Products
Decision Analyst Inc
Del Taco Inc
Diageo North America Inc
Digsite
Directions Research Inc
DIRECTV
Discovery Research Group
Discuss.io
Dr Pepper Snapple Group
DTE Energy
Dub
Duke University
Edward Jones
ELANCO
Eli Broad College of Business, MSU
Eli Lilly & Company
Elicit
EMI Research Group
Energizer
Environmental Defense Fund
Erickson Living
ESPN
e-Tabs
ETeam Executive Search
Evaluative Criteria Inc
ExecuteNow LLC
EyeSee
Federated Sample LLC
Fidelity Investments
Fieldwork
First Insight
First Quality Consumer Products
Fitbit
Five
FocusVision
FocusVision Worldwide
Forbes Consulting
Foremost Insurance
Fresh Intelligence
Fusion Hill
Gap Inc
Garlock
General Motors
Genworth Financial
Genzyme
GfK
Giftbit
Gillian Kenny Associates Ltd
Global Market Research Group
GMO Research
GNC
GOJO Industries
Gongos
Google Inc
Grainger
Grendene SA
GrubHub
Gulfstream Aerospace Corporation
Hallmark Cards Inc
Hamilton Beach Brands Inc
Hasbro Inc
HBO Latin America
Heart+Mind Strategies LLC
Herbalife
Hewlett Packard Enterprise
HMC Advertising
Honda R & D Americas Inc
Hulu LLC
Hypothesis Group
Hyundai Motor America
IBM
IDC
IEEE-SA
IFC
Imagitas a Pitney Bowes Company
IMAX Corporation
In Vivo BVA
In4mation Insights
Incite
InfoScout
Ingather Research
Ingredion Inc
Insight Evolution LLC
Instantly
Intengo
Intouch Holdings PLC
Invoke
Ionis Education Group
Ipsos
iTracks
Janssen
Jester & Genius LLC
Jibunu
JM Smucker
Johnson & Johnson
Johnson & Johnson Vision Care Inc
JP Morgan Chase
JSC
K12 Inc
Kadence
Kellogg Company
Kelton
Kimberly Clark
Kohler Company
Kraft Foods
KS&R
L & E Research
Land O Lakes Inc
Lands End
Levi Strauss
Liberty Mutual Insurance Group
Lightspeed GMI
Lincoln Financial Group
Lionbridge Technologies Inc
Lowes Companies Inc
Lululemon
Lundbeck Canada
Luth Research LLC
Lynx Research Consulting
M/A/R/C Research
Manuvie
MaritzCX
Mark Travel Corporation
Market Probe International
Marketing Systems Group
Marketry Inc
MarketSight
MarketVision Research
Marriott International
MARS
Mars Drinks
Mattel
Mavens of London
McKee Foods Corporation
MediaScience
Meredith Corporation
MetrixLab
Mfour
Microsoft
Millward Brown
Morpace Inc
MotiveQuest
Motivequest LLC
Motorola Solutions Inc
MSW/ARS Research
MTD Products Inc
MTV Networks
Mullen Lowe Group
Murphy Research
Mutual of Omaha
NAED
NASCAR
National Rural Electric Cooperative
National Sporting Goods Association
Nautilus
Navy Federal Credit Union
NCM Media Networks
Nestle Purina
Netflix Inc
Netquest
Neuro-Insight
NextON Services
NFIB
Nielsen
Novo Nordisk Inc
Now What
O’Connell Group
OFD Foods
Offerwise
Opinions, Ltd
Optimization Group
Optimum Solutions Corporation
ORC International
Over the Shoulder
P&G
P2Sample
Paradigm Sample
Passenger Inc
Paychex Inc
PBS
Pert Group
Pfizer Consumer Healthcare
Phelps
Phoenix Marketing
Pitney Bowes Imagitas
Poplar Partners
Porsche Cars North America
Precor Inc
Progressive
PT Kadence International
Publix Super Markets Inc
Pulte Group
Pure Fishing Corporation
Qualtics
Quest Mindshare
Quester
Radius Global Market Research
Research & Marketing Strategies
Research House
Research Now
Research Panel Asia
Research Results Inc
Researchscape International
Rich Products Corporation
RJ Reynolds Tobacco Company
RSG
Sacoda Serve International
Sands China Limited
Saputo Dairy Foods USA LLC
SC Johnson & Son Inc
Schlesinger Associates
Schmidt Market Research
Scotia Bank
Scripps Networks
Sealed Air Corp
Segmedica
Sentient Decision Science
Shapiro+Raj
Sheetz
Sheetz Inc
Shell
Simulmedia
SKIM
Society of Actuaries
Socratic Technologies
Sonoco
Southern Company Services
Sparks Grove
SPT
SSI
Standard Life
Steinway & Sons
Sticky
Store Financial
Strategic Research Partners
Subaru of America Inc
Summit Holdings
Sun Life Assurance Company of Canada
Sun Products Corporation
Survey Sampling International
Survey Sampling International (SSI)
Survey Technology & Research Center
SurveyWriter
Survox | CFMC
Swift + POSSIBLE
T Rowe Price
Taco Bell
Takasago International Corp
Takeda Pharmaceuticals USA Inc
Tango Card
Target
Tec Laboratories Inc
Temple University
Teva Pharmaceuticals
Texas Instruments
TGI Fridays
The Center for Strategy Research
The Clorox Company
The Garage Group
The Institute of Internal Auditors
The Mix
The Olinger Group
The Research Boutique
The Wonderful Company
Thoroughbred Research
TiVo Inc
T-Mobile
TNS
Tobii Pro
Toluna
Tonic
Toyota
TracFone Wireless Inc
Travelers Insurance
Triad Retail Media
Ugam Solutions
Under Armour
Union Panels
Universal Music Group
Universal Orlando
University of Georgia MRII
Univision
US Cellular
USAA
Vanguard
Vantiv
VERVE
VF Jeanswear
Virtual Incentives
Vision Insights Group
Vital Findings
VoxPopMe
Voya Financial
W5
WaKoopa
Warner Brothers
Weber Stephen Products Company
WellPoint
Wendy’s International Inc
Western Union
WestRock Company
Wilson Jill Associates Inc
World Kitchen LLC
Wrigley
XTRAC Solutions
YouEye
YouGov
ZappiStore
Zeldis Research
Don’t get left behind as together, we shape the future of
the insights industry.

Check out the agenda here for more information: http://bit.ly/1Yg7o8A

You get exclusive $100 off when you use code TMRE15BL to
register: 
http://bit.ly/1Yg7o8A
We hope to see you in Orlando this fall!
Cheers,
The TMRE Team
@TMRE
#TMRE15

InsightTech’s Full Brochure Released

Updated Program Details Now Available!  Download
the Brochure: http://bit.ly/1zSM6Bi
Market researchers are in a transitional point in their
careers. They are being challenged with new and advanced technologies, as well
as, major business process changes including, lean product development, remote
collaboration and accelerated cycles.

Traditional Research is not enough. How do you evolve as a researcher? What
technologies and methodologies do you need to stay updated on?  What will
market research look like in the near future? 
Plus, $400 Early
Registration Savings extended to today, Tuesday 2/10:
http://bit.ly/1vC1ELt
At InsighTech 2015 Noted Futurist and Market Research
Executive, Robert Moran will take you on a tour of the industry’s
past and alternative futures.  Discover which social, economic and
technological factors are shaping the futures of market research and what that
will mean to you and your career.  
Joining Robert on
stage: 
??        
Why Surveys are Necessary but Not Sufficient:
Blending Old and New Methods for Understanding Digital Consumers
Stacey Symonds, Senior Director of Consumer Insights, Orbitz Worldwide
??        
Evolving Organizational Intelligence Structure:
Where does Market Research Fit?
Dr. William MacElroy, Chairman, Socratic Technologies, Inc.
??        
Innovations in Survey Research
Samrat Saran, Sr. Manager, Consumer Insights, PepsiCo
??        
Combining Data from Mobile Behavior, Survey
Responses, and Online Discussions To Uncover Why Some Apps Keep Users Engaged
More Than Others
Nicole Dvorak, Data Scientist, Forrester Research
Download our just
released conference brochure:
http://bit.ly/1zSM6Bi

We know the old techniques aren’t working… Do you have the insight and tools
needed to deal with this new future? Join us at InsighTech.

Register by today, Tuesday, 2/10 and
save $400:
http://bit.ly/1vC1ELt

Cheers,
The InsighTech Team
@TMRE
#InsighTech15
Themarketresearcheventblog.iirusa.com

Get The Shopper Insights in Action 2014 Brochure

The 14th Annual Shopper Insights in Action Conference is here: SHOPPER STRATEGY & ACTIVATION: Synthesizing Across Platforms, Channels and Partners. The full 2014 agenda is now available – download it here.

 This year’s Shopper Insights in Action is resetting expectations and synergizing ecosystems:

‘ No matter how much we’ve evolved we’re 100% focused on the “IN ACTION”
‘ The program reflects the evolving strategic role of insights to activation and the roles of all key stakeholders
‘ The heart and soul SIA: Insights content has not been sacrificed
‘ We invest in our speakers to give you fresh perspectives
‘ Collective Action: Collaborate across disciplines to develop strategic activations — no more silos
And on that note, Shopper Insights in Action emerges into a holistic Shopper Strategy Summit with a curated narrative of experience, expertise and new ideas.

 Keynotes Include:
Shopper Insights in Action 2014 Keynotes

See all the 2014 Keynotes here 

 NEW CONTENT AREAS THAT MATTER THE MOST:

Commerce Everywhere I Data Slaves Revolution I Shift from Transactional to Interactional I Passion Economy I Phygical: Seamless Blending of Physical and Digital Worlds I Big Data & Super Analytics I Intersection of Big Data & Leadership I Monetizing Millennials I Innovation at the Shelf I From Insights to Actions I The Future of Retail: Defining its Pure Purpose I Selling Like Amazon I Storytelling & Actionable Research Delivery I The Evolution of the Shopper Researcher I Collective Action I From Conceptualization to Design to Implementation I Implement Behavior Design into Shopper Marketing I All Categories are not Created Equal I In-the-Moment Research and much more! See the full brochure here

PLUS, Stories Shared By:

AT&T I Nestl?? I RadioShack I Green Mountain Coffee Roasters I Ahold USA I Kraft Foods I The Coca-Cola Company I Lowe’s I ULTA Beauty I The Campbell Soup Company I Petco I ConAgra Foods I The Dannon Company I MillerCoors I Henkel I Raley’s Family of Fine Stores I Safeway I Fairway I Meijer I Walt Disney Parks and Resorts I Kimberly-Clark I GSK Consumer Healthcare I Mars Pet Care I Samsung I The Clorox Company I Dean Foods Company I 7-Eleven I Pernod Ricard I Unilever I PepsiCo and many more! See the full 2014 speaker faculty here

This is BIG. 

Join us at Shopper Insights in Action 2014, July 14-16, 2014, at the Navy Pier, W Chicago.

Be First to Hear PepsiCo’s CEO On Stage at FUSE 2014

In their FIRST EVER on stage appearance together, this GROUNDBREAKING TEAM talks about the delicate and delightful of putting design first at PepsiCo, Inc.
Indra Nooyi,
Chairman and Chief Executive Officer,
PepsiCo, Inc.
Mauro Porcini,
SVP, Chief Design Officer,
PepsiCo, Inc.
Download the full agenda for details:
The only event to unite brand strategists and designers, the 18th annual FUSE event is the experience your peers trust to deliver it all. WELCOME.
DISCOVER FUSE.
FUSE 2014
April 7-9, 2014
Radisson Blu Aqua
Chicago, IL
UNITING CLOSE TO 500 LEADERS
In design & creative, brand strategy & marketing, trends & culture, insight & foresight.  A curious group of decision makers and influencers.

ICONIC & INCLUSIVE
Where industry legends convene with every day leaders to share provocative, inspirational tales and everyday lessons for the business of design and brands.

INSIGHT & STRATEGY
Take center stage as we seek to understand new consumer values, trends and behaviors

PARALLEL INDUSTRSIES
Are ripe with lessons and new ideas for your own brands. Consumer packaged goods, electronics, retail, media & entertainment, travel & hospitality, financial services, pharmaceutical, transportation and more unite at FUSE.

A MULTI -DISCIPLINARY EXPERIENCE

Experience design
Interactive design
Brand strategy
Packaging
Industrial design
Graphic & communications design

Download the full program details and discover FUSE for yourself: http://bit.ly/1fYwr8z
Mention code FUSE14LI & Save 15% off the standard rate. Register today: http://bit.ly/1bo9Yi0
Start your FUSE experience today.
Cheers,
The FUSE Team
@NextBigDesign
nextbigdesignblog.iirusa.com

PepsiCo Chariman and CEO Indra Nooyi to Keynote FUSE 2014

Iconic & Inclusive.
FUSE 2014 brings YOU face to face with the most iconic leaders in design and brand strategy today. With One Collective Voice, FUSE is a forum for all to share stories, inspiration and best practices. This year, we welcome all to discover the incredible magic of FUSE. 
April 7-9, 2014
Radisson Blu Aqua
Chicago, IL
The most riveting, thought provoking speaker lineup in FUSE history takes the stage this year:
FEATURED KEYNOTE SESSION: Why Design? Why Now?

Mauro Porcini, SVP, Chief Design Officer, PepsiCo, Inc.
Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, Inc.
In this groundbreaking session, PepsiCo’s first-ever Chief Design Officer will ask his CEO, why design? In a candid conversation, they’ll share stories of success and lessons learned in their journey to make PepsiCo a Design-First organization.
To see the full speaker lineup, click here: http://bit.ly/1bKp5RA
PLUS:
  • Phil Duncan, Global Design Officer, Procter & Gamble
  • John Gerzema, Author, The Athena Doctrine
  • Tinker Hatfield, VP Creative Concepts, Nike
  • Doug Rushkoff, Author, Present Shock
  • Simon Doonan, Creative Ambassador, Barneys New York
  • David S. Moore, Vice President & Chief Brand Officer, Ethan Allen
  • Anthony Sperduti, Co-Owner & Creative Director, Partners & Spade
  • David Carson, Designer
  • Seung Chan (Slim) Lim, Designer & Researcher, Author Realizing Empathy
  • Mirko Ilic, Co-author with Steven Heller, Lettering Large

Mention code FUSE14BL & Save 15% off the standard rate. Register today: http://bit.ly/1bKp5RA
Best,
The FUSE Team
@NextBigDesign

Who’s Attending the International Shopper Insights in Action Event

The industry has spoken, the word is out, now more than ever before…. Shopper Insights in Action is the OFFICIAL Voice of the Industry. The International Shopper Insights in Action Event offers more global, cross-market perspectives than any other industry event in Europe enabling you to drive basket growth at retail.

 
Participating companies include:
Advantage Group
Akzonobel
Altia Plc
Amrest
AnadoluEfes
Arla Foods
Bacardi-Martini
Beiersdorf Ag
Blue Lemon Qualitative Research
Britvic Soft Drinks
Campofrio Food Group
Colgate Palmolive Europe Sarl
Coop Danmark
Danone
DashboardVision Ltd
Dunnhumby
Eldorado
Energizer
Ferrero MSC GmbH & Co KG
Ferrero S.A.
Ferrero SPA
Fjordland
Flixmedia
Foodcorp Proprietary Ltd
Frieslandcampina
G2 Emea
General Mills UK Ltd
Geometry Global
GfK
Gfk Shopper & Retail Strategy
GlaxoSmithKline
Gratterpalm
Groseri Market
GSK Halfords Uk
Heineken International
Henkel
Incontext Solutions
Ipsos
Join the Dots (Research) Ltd
JT International SA
JTI Marketing & Sales
JWT
Kantar Retail
Kerry Foods
Kimberly Clark Corporation
Kosmelita
Loftice LCC
Mars
Mars Chocolate Russia
Mesh
Metro Cash & Carry Romania
Metsa Group
MMR Research Worldwide
Mondelez International
Nestl??
Nexium Customer Solutions
Nicoventures Ltd
Nielsen
Nokia
NORM Research
Omega Pharma Manufacturing GmbH & Co. KG
Omega Pharma NV
PepsiCo
Pepsico Netherlands
Perception Research Services Intl
Perfetti van Melle
PMR Ltd Sp zoo Procter & Gamble
Procter & Gamble Europe
Prophet
Red Dot Square
Research Now GmbH
RWTH Aachen School Of Business And Economics
SAB Miller
Samsung Mobile
Samsung Telecommunications
Sanitarium Health & Wellbeing Co
Sanoma
Sensory Logic
Shopitize
Stabburet AS
Tesco Czech
The Coca-Cola Company
The Futures Company
The LEGO Group
The Silver Spoon Company
The University Of Oxford
TNS
TNS Aisa
TNS MIC
TNS Retail & Shopper
TNS Sofres
Tobii Technology AB
Trendwatching.com
Triad Retail Media
Twentieth Century Fox Home Entertainment
Unicer Bebidas SA
Vision Critical
Vitana AS
Vivid Brand
Warburtons

 
Delivering more proven value than any other event in existence:

‘ 92% of attendees are Manager Level and above
‘ Tackling key themes for all stakeholders
‘ Concentration on strategic selling, category leadership, decision marketing and shopper analytics
‘ Never any commercialism from the podium
‘ 75% of attendees are client-side
‘ 133% more retailer and 49% more FMCG companies in attendance than last year
‘ More than 35 countries represented
‘ The innovation hall is where business gets done
‘ The best minds in retail and FMCG interact around the best content from across the EMEA
‘ The focus is always on the future
‘ Relevant, unbiased content from industry authorities
‘ The content is always action-oriented
‘ The main stage is always legendary…12 new keynotes

Download the brochure for full agenda and speaker details, save 15% off the standard rate when you register.

Still not sure? See what your peers are saying about Shopper Insights in Action here.

Live from #TMRE13: I Believe in Love

Yesterday, here at TheMarketResearchEvent, Brett Townsend of PepsiCo and Wendy Wallner of GfK co-presented about…love.  Brand love, that is.

They talked about how the best way to develop love is to research Lovers.  And that his is not the same  as talking to “heavy users” because brand “users” are not necessarily brand “lovers.”  Instead, they spoke about how targeting a very small percentage of the population, allows you to use those insights to inspire others.  
One great example they gave is about one of my favorite brands:  Harley Davidson.  A brand that has always stayed true to who they are and emotionally know how to connect with their brand lovers.  They showed this video, and I get it!   
As an avid Harley lover, I can say, “yes, that’s true’I believe in these things!”  And further, “Hmm, how can I talk my husband into buying a Harley?” (but I digress).
Harley Davidson is not trying to be all things to be all people — they’re unapologetic in their messaging.  They find something they WANT you to believe in and craft the message around that.
The model Brett and Wendy used to further demonstrate how to approach this way of thinking was Simon Sinek‘s model, “The Marketing Bullseye” — good companies know to focus on the Why?  
They mentioned that learning  it’s ok to EXCLUDE part of the population is key to creating that brand love.  Instead, build human brand relationships with purpose – focus on the WHY behind your love to inspire more love!
Because’I believe in love (and freedom:).

April Bell is Principal and Founder of April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.

Live from #TMRE13: A Brand Romance. Refocusing on WHY Consumers & Shoppers fall in Love

To develop love, you need to research lovers.
Brands have figured this out, like Mountain Dew, Apple or
Harley Davidson. Some brands have made 
mistakes to find their lovers, which they then had to fix, like Coke
Zero or Bengay’s classic marketing stories.
Don’t grow too broad: Do not mistake your brand lover for
your brand as a heavy user! E.g. I love Gatorade, except for when VitaminWater
is on sale! That is a heavy user, not a lover. Love has to do with an emotional
connection to your brand. If you show scenarios or ask consumers for their opinions,
even those that don’t care will respond. So don’t necessarily go too broad.
Pursue the why: Don’t focus so much on the what, but try to
get more into the why. Many are overwhelmed with so many whats and hows, which
doesn’t help. Foe example, Gatorade’s ad focuses only on why to buy it by
sending a message across, without focusing on its flavors, line extensions,
etc.  Similar for the iPhone photo app,
which only focuses on the pleasure of photography.

 

What factors affect brand love? Functional perceptions,
relaxation when shopping, price and value, and tradition ‘ at least for
retailers. For consumers, Doritos offered a DIY approach that was quite fascinating, as seen below in a pre and post research set.
A helpful tip: don’t go fix what you do bad, but emphasize
what you do great. A la Walmart.
Overall, a  fascinating antithesis of classical research by Pepsico
and GFK.
Sourabh
Sharma
, Communication & Social Media Research
Expert at SKIM, an international consultancy and marketing research agency, has
a background in engineering, marketing and finance from the University of
Pennsylvania, and the Wharton School and Rotterdam School of Management. Having
worked in marketing and product development at L’Oreal, followed by a stint in
management consulting, he now passionately enjoys the world of social media,
and can be found on every platform with his alias sssourabh. He is a food
critic and a fashion writer, and documents these alongside strategy on his blog
called
3FS.
He may be reached at s.sharma@skimgroup.com. Follow him on
@sssourabh.

How to Explore the New Normal for Researchers: Last Chance to Save $600

The market research industry is going through a major revolution; it’s not the same as it was 10 years ago, 5 years ago or even just last year.

Big data, social media analytics, prediction science and data visualization are quickly becoming the new normal for researchers.

How are you leveraging all of these new tools to establish a competitive advantage?

Be the first to learn about the emerging technologies and methodologies that are being used to collect, analyze and evaluate consumer and marketplace intelligence at The Future of Consumer Intelligence.

It’s your key to standing out among your competitors. See who’s already signed up to attend:

Affinnova, Inc. 
American Family Insurance
Arbitron Mobile
ARCO
AutoTrader.com
Bayer Healthcare
Blue State Digital
Bose Corporation
Boston Children’s Hospital
BP Products NA
CareerBuilder
CFMC Research Software
Chadwick Martin Bailey
Citrix
Colgate Palmolive
California State University of San Marcos
Column Five Media
Consumer Intelligence
CrowdMed
Cutting Edge Research
Decipher
DHCU Community Credit Union
Eastern Bank
EMI Music and zeebox
FedEx Services
Fifth Quadrant Pty
Fifth Third Bancorp
Firemans Fund Insurance
Ford Motor Company
Forrester Research
General Motors
GfK
Gongos Research
Harrah’s Entertainment
Heineken USA
IBM
Intel Corporation
Intuit
Irving Oil Corp
Johnson & Johnson
Kelley Blue Book
Kimpton Hotels & Restaurants
Logitech
Maritz, Inc. 
Mars Chocolate Russia
MasterCard
Matthew Ferraro Music
Microsoft
Milwaukee Journal Sentinel
MSW Research
National Analysts Worldwide
Northwestern University
PepsiCo
Phoenix Marketing Int’l
PopTech
Post Foods
Premier Bankcard
Prime Therapeutics
Project Management 
   Institute
Qualtrics
Quester
Sachs Insights
SciFutures
Simon Analytics
SMART Technologies
Socratic Technologies
Starwood Hotels & 
   Resorts
Sterling Brands
The Clorox Company
The Coca-Cola Company
The Weather Channel
TiVo Research & Analytics
TNS
TPN
TrendWatching.com
UBS
UCLA Medical School
Universal Music Group
Veterans United Home Loans
VEVO
Virgin Online
Vision Critical 
Vivaldi Partners Group
Registration Information: 
Mention your Blog VIP code to save 15% off the standard rate:  FOCI13BLOG
Phone: 888.670.8200

Shopper Spotlight: For PepsiCo, India is a Land of Shoppertunities

This blog is co-posted with the Shopper360 Blog.

Shopper Insighter Podcast Interview Takes a Research Tour of India
By Marc Dresner, IIR USA

India’like many emerging markets’has been undergoing tremendous transition at retail.

‘The Indian market is actually at a very, very nascent stage where modern trade is concerned,’ said Sangeeta Gupta, Senior Consultant, Insights & Consumer Strategy for PepsiCo India.

‘The big challenge is how do you put all of the changes taking place together and actually foresee what the landscape of the modern trade industry is going to be’? added Gupta.

In this exclusive interview for the Shopper Insighter podcast series, Gupta discusses:
‘ The introduction of ‘choice’ at retail and how research into decision makng is being deployed to manage this major development
‘ The rise of ubiquitous mobile in India and its implications for the shopping experience
‘ Partnering, innovation and experimentation’

Listen to the interview!
Download a transcript!

At The Market Research Event 2012 this November, Pepsi will be on hand to share many of the aspects of their shopper research including Understanding Local Culture to Build Effective Research Strategies in International Markets: A Focus on Russia; The Next Evolution of Shopper Insights’Behavior Design; Show Me the Money: The Role Psychology & Understanding Emotions Play in Shopper Store and Product Selection; The Art of Storytelling: Getting Traction and Action and more.  For more on Pepsi’s presence at The Market Research Event, download the agenda here.  If you’d like to join Pepsi at TMRE, register to join us today and mention code TMRE12BLOG to save 15% off the standard rate!

Editor’s note: Sangeeta Gupta will be delivering a presentation titled: ‘The Five Cs of the Bazaar in Modern Retail: Context, Conversation, Comfort, Celebration and Culture’ at the 12th Annual Shopper Insights in Action Conference taking place July 18-20 in Chicago.

ABOUT THE AUTHOR/INTERVIEWER
Marc Dresner is IIR USA’s senior editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.