Tag Archives: Parents

Report Reveals What’s Hot and What’s Not in Back-to-School Shopping Trends

By: Kazon Robinson

Like with all things sales come and go, bargains come and
go, and clearance prices come and go. Whether it is the craze-induced Black
Friday sales or Cyber Monday, all companies will agree that they want their
products to be bought.
However, that plan won’t always work and sometimes there
will be less consumers wanting to buy a company’s products that season.
Sometimes people won’t want to invest their money into those sales despite the
occasion. An example of that is scene in back to school shopping seasons.
In fact, a recent
report
from Retail Customer Experience tells of the change in consumers. The
report references the use of annual Deloitte’s and National Retail Federation’s
survey on school related spending. Some of the information from Deloitte
includes:
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Compared to college students, shopping for K-12
is seen as less important. Plus college students are more likely to buy
throughout the school year.
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Consumers are not as driven by discounts
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Consumers are more likely to make purchasing
decisions prior to being at the store with digital services playing a stronger
role.
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Consumers are no longer driven solely by
discounts.
Next up is the National Retail Federation which lists its
own pieces off information:
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The average family with children grades K-12
will spend less. The number going from $669.28 to 630.36
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The total amount of spending expects to reach
24.9 billion.
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Due to the economy over 76.4 percent of families
with school-age children will change their spending.
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Families will spend up to $117.56 on new shoes.
Deloitte summarizes one similar point which is about the
consumer’s changing patterns. Unlike the previous year where they had gotten
better results. Deloitte LLP Vice Chairman and Alison Paul state in a report, ‘Consumers
are sending a message to retailers that says the back-to-school shopping season
just isn’t that important anymore”
As for the National Retail Federation they also imply this
change in the consumer’s patterns. NRF President said in a release, ‘As seen
over the last 13 years, spending on ‘back-to-school’ has consistently
fluctuated based on children’s needs each year, and it’s unlikely most families
would need to restock and replenish apparel, electronics and supplies every
year.’
Sales come and go, but like with all things, so do customers
thoughts on what should be bought and what shouldn’t be bought. The digitalized
marketplace and the impact of the economy show how the customer is effected in
so many ways beyond the surface level. With that in mind corporations must
always be ready to innovate and seek ways such as free shipping or same-day
delivery to entice customers.

About the Author:
Kazon Robinson is currently a Marketing Intern at IIR USA and a high school student at
All Hallows. Kazon helps oversee and revise the data entry of spreadsheets with
information relating to investors, twitter handles, and conferences. He also
has experience interacting with other writers from participating in the AH
Writers and Authors Club. He has previously worked at Bronxworks Betances
Community Center as an Office Assistant where he provided professional service
and directions for callers. He can be reached atkrobinson@iirusa.com 

Parents get their own social network

DePaul has created one of the first social networks for parents of their university students. Read the press release here. This is unique, because it allows parents to connect to other parents. The Quad features everything from participating in a live question-and-answer session with a financial aid officer, to discussing plans for family weekend, to making connections with other DePaul parents from the same state, region or hometown.

Dara Crowfoot, director of marketing strategy at DePaul, had this to say about their new social network:

‘Studies show that more than 70 percent of parents are very active in their student’s college search process. Roughly half of them want new technology to access information about their student’s college, so the Quad addresses the important role parents play in their students’ selection of a college and their lives once they arrive on campus. One of the goals of this community is to provide parents with resources to connect with one another to get the most out of their educational experience at DePaul.’