Tag Archives: orlando

How to Tell a Research Story

The job of research has clearly evolved. Historically, the
role of research was to create data where there was none, but we no longer live
in a world where data are rare. We have more data than we know what to do with.
And the job of the researcher increasingly will be to make those data usable.
It’s going to take an infusion of new skill sets.

Stories help us navigate life’s complex social problems’just as flight
simulators prepare pilots for difficult situations. Storytelling has
evolved, like other behaviors, to ensure our survival. Stories can also change
the world for the better. Most successful stories are moral’they teach us how
to live, whether explicitly or implicitly, and bind us together around common
values. We know we are master shapers of story.

Several attendees, speakers and sponsors at TMRE 2014 shared
with us some best practices on how to tell a research story.

Watch the full video below:


Insights without impact are worthless. TMRE is the most
trusted, supported insights event in the world and delivers more proven value
than any other of its kind. Beyond “how to,” TMRE is always focused
on the business value of insights – the meat that really matters.

TMRE has grown to be the most comprehensive insights conference in the world.
Focused on the business value of insights, we unite leaders across market
research, consumer insights, strategy, innovation, marketing, analytics,
shopper insights, media research, UX, customer experience, business
intelligence, competitive intelligence and more. Learn more about the event
here: http://bit.ly/1N0CRX1 

Evolving from Big Data to Smart Data: New Ways CX Researchers Predict Customer Behavior

Often big data initiatives are just that’too big to get off
the ground. But VoC survey data alone rarely delivers the insights leaders need
to take bold actions.
In an upcoming webinar hosted by Convergys Analytics, ‘Evolving from Big Data to Smart Data: New Ways CX
Researchers Predict Customer Behavior,’
John Georgesen, Ph.D., and Senior
Director, Research Analytics and Decision Sciences at Convergys Analytics, will
discuss how three Fortune 100 companies are tapping into new technologies and
using linkage methodologies to uncover customers’ needs, wants, and actual
behaviors ‘ and turning those insights into business cases for action.
John currently specializes in designing customer experience
(CX) programs that drive tangible improvements. With 20 years of applied
experience, John is a recognized innovator in the field of customer experience
management.
This webinar is designed for senior CX professionals who
believe there is more to be learned from customers than surveys alone can tell
them. Save your seat for this webinar
here: http://bit.ly/1fRmxL4

Also, if you are interested in this topic, you don’t want to
miss The Market Research Event 2015 in
Orlando this Fall. TMRE delivers more proven value than any other event of
its kind, which is why it’s the #1 trusted event brand in the world and the
annual meeting place for career researchers – uniting over a thousand consumer
insights executives, with more than 65 percent from client side companies. For more information, visit the
website: http://bit.ly/1JrZdft

Why TMRE 2015 is the Best Investment in Your MRX Strategy

There are countless reasons that attendees keep coming back
to TMRE (The Market Research Event) year
after year. Most of all, TMRE is THE #1 insights event that offers access to
the most insights professionals in ONE place at ONE time.
Every fall, our social communities buzz about the amazing
event that is TMRE. Here’s what our attendees have said about the event on
Twitter over the past couple of years:
“Still the best event out there for MR.” ~ Kevin Lonnie, Founder, KL Communications, a Collaborative Research Agency
@AshleyGibbs:
I had a fantastic time learning and networking at the Market Research Event in
Boca Raton! @TMRE put on a great event – thanks!! #TMRE14
“TMRE is a top conference for corporate marketing
researchers. TMRE consistently achieves high attendance from corporate
researchers. TMRE typically attracts a mixture of senior and junior
researchers, and typically has a higher percentage of senior researchers than
most other conferences.”
~ Jeffrey Adler, PRC, Owner, Centrac DC
@ConsensusPoint: What a great event at @TMRE! We met so many
amazing people and look forward to new relationships! #TMRE2013
“This is a great event that’s at the top of our list
very year.” ~ Kristen Garvey, Senior Manager, Internal
Communications, EMC, Greater Boston Chamber of Commerce
@TomHCAnderson: Thanks @TMRE for another great
event!#TMRE13 #NGMR #MRX
“We never miss it. Year after year we keep coming
back.” ~ Melanie Degnan, Marketing Manager, Buzzback Market Research
@XperienceInvoke: Really great TMRE…thanks to all involved
and thanks to all our followers and retweeters #tmre #tmre13 #invoke
This is the best conference I ever go to.”~ Emily Pachuta, Head of Investor Insights, UBS Financial Service
@Aprilbell: great place to source talent worldwide #enactus
@ #TMRE13
Need we say more?
Check out the full agenda to see what all the buzz is about:
http://bit.ly/1JwgrHu  

You get exclusive
$100 off when you use code TMRE15LI to register:
http://bit.ly/1JwgrHu
We hope to see you in Orlando this fall!
Cheers,
The TMRE Team
@TMRE
#TMRE15
Themarketresearcheventblog.iirusa.com

Seth Godin and Dan Ariely Help Shape Future of Insights Industry

We all get into ruts where we’re just going through the
motions. But in times of great change- times like the insights industry is
experiencing right now- going through the motions isn’t enough. You need to
challenge the norm, embrace change, and see new opportunity.
Here’s who will rekindle your insights fire at The Market
Research Event this Fall
TMRE 2015
November 2-4,
2015
Rosen Shingle
Creek
Orlando,
Florida
Visit our
website: http://bit.ly/1MtInRJ
??        
Seth Godin, Best-Selling Author & Marketing
Guru
Why Seth? As an industry, we need to push
the envelope to make research a difference maker. Seth helps us ‘poke the box’
and think like true market disruptors.
??        
Dan Ariely, Best-Selling Author, Predictably
Irrational, Professor of Behavioral Economics, Duke University
Why Dan? He shows how human irrationalities help unlock common behaviors and
choices that directly impact our research decisions.
??        
Hilary Mason, CEO & Founder, Fast Forward
Labs, Data Scientist in Residence, Accel Partner, Former Chief Scientist,
Bit.ly
Why Hilary? Hilary explains practical tools
and techniques you can consider when thinking about how to use your own data.
??        
Jonah Berger, Professor of Marketing, The
Wharton School, University of Pennsylvania, Author, Contagious: Why Things
Catch On
Why Jonah? Whether you’re gathering
insights for a mature product or introducing the next big thing, you’ll gain
valuable insights to drive your business forward.
??        
Maxwell Luthy, Co-Author, Trend-Driven
Innovation, Director of Trends & Insights, TrendWatching
Why Maxwell? Maxwell rallies the industry
to consider the implications of each trend and seize the opportunities they
represent for their business (because just tracking trend without acting on
them is useless)
??        
Kumar Mehta, Ph.D., CEO, Blueocean Market
Intelligence
Reed Cundiff, General Manager, Microsoft
Corporation
Why Kumar and Reed? They put forth a call
to action to the research industry to step up and become leaders in the new age
of data-driven decision making.
??        
Jane Gould, Senior Vice President, Consumer
Insights Research, MTV
Bill Hoffman, Chief Analytics Officer, US Bank, Former SVP of Insights, Best
Buy
BV Pradeep, Global Vice President, Consumer and Market Insights – Market
Clusters, Unilever (Singapore)
Why this Panel? You have the opportunity to
submit your questions or big ideas you’d like to see the panel address.
Download the brochure for keynote session descriptions and
the complete TMRE 2015 agenda: http://bit.ly/1MtInRJ
Mention code TMRE15LI
for $100 off the current rate. Register today: http://bit.ly/1MtInRJ
Join us and connect with the best in insights from around
the world.
Cheers,
The TMRE Team
@TMRE
#TMRE15
Themarketresearcheventblog.iirusa.com

TMRE Hosts the Annual EXPLOR Award & the NGMR Disruptive Innovator Award

This year, TMRE is proud
to host two of the industry’s most prestigious awards, the annual EXPLOR Award
and the NGMR Disruptive Innovator Award.
The EXPLOR Award is an annual case study competition
honoring innovation in marketing research.
Innovation leaders from global corporations, research agencies and academia are
invited to submit high-impact case studies where technology or new methods have
advanced the research and insights process. A global, world-class judging team
selects finalists with a winner to be presented at The Market Research
Event, November 2-4 in Orlando, Florida.
We are seeking submissions where research innovation has
demonstrated the quantifiable advancement of an organization. Ultimately, we
will highlight a case study that elevates the research process and our
profession.
Past winners and
finalists include:
Unilever
IBM
Hershey
Samsung
Orange Telecom
Eli Lilly
Microsoft
UCLA with MIT
Frito-Lay
Procter & Gamble
NBC Universal
Wharton
eBay
Kraft
The CDC
AOL
Judges include
innovation leaders from major corporations and research agencies:
General Mills
GfK
PepsiCo
Decision Insight
Research Now
Cambiar Consulting
Burke
HBO

For EXPLOR Award submission details, click here: http://bit.ly/1Ishp88
The Next Gen Market Research Award recognizes companies and
individuals that have demonstrated outstanding leadership as change agents and
made significant contributions to harnessing disruptive innovation to drive
research industry progress. 

This year both NGMR (Next Gen Market Research Group) and WIRe (Women in
Research) have teamed up to encourage their members to submit worthy
nominations for this prestigious award.

Winners will receive a complimentary pass to TMRE and the opportunity to discuss
their Next Gen Research best practices during the NGMR Award session. All
entries must be received by September 8, 2015.

For The Next Gen
Market Research Award submission details, click here: http://bit.ly/1InXIkc
Interested in
attending the conference? We are offering $100 off the current rate just for
reading our blog. Simply use code TMRE15BL when you register: http://bit.ly/1JO4vpt
Cheers,
The TMRE Team
@TMRE
#TMRE15
Themarketresearcheventblog.iirusa.com

The TMRE 2015 Brochure is Now Available for Download

The Market Research Event 2015 brochure is here! TMRE is your industry’s #1
Insights Event, giving you access to the most insights professionals all in one
place at one time.
Translating insights into bottom line impact and
demonstrating the new business value of research is the holy grail. Level up
your skillset and ensure insights remain indispensable to your business.
Seismic shifts are banging at your door. Drive your future and shape the
industry’s future at TMRE.
Download the brochure
for full program details: http://bit.ly/1SHxDRB
This year TMRE has:

??        
65% client side attendees
??        
1300+ leading insights/research professionals
??        
150+ research and insights speakers
??        
100+ cutting edge solutions providers
Level up your skillset and ensure insights remain indispensable
to your business. See how for yourself.
Cheers,
The TMRE 2015 Team
@TMRE
#TMRE15

Themarketresearcheventblog.iirusa.com

Become a Better Leader and Secure Your Organization’s Future

“Companies with high leadership qualities were six times more likely to be among the top 20 financial performers of all organizations.”

Want to do your part to launch your organization into the top 20?

We are excited to announce that NACCM and the Windsor Leadership Group have partnered together to bring you a truly unique learning event: Creating Magic through Leadership & Service Excellence. This learning event offers the skills and insights you need to further develop your leadership skills (based on best practices from Lee Cockerell’s Disney Great Leader Strategies – used to train over 7,000 leaders at Walt Disney World!) and secure your organization’s spot at the top.

Visit the website for more information: http://bit.ly/1sgi2j9
Facilitator William Greenwald, Founder & Chief Neuroleaderologist, Windsor Leadership Group will lead attendees through self-exploration, Disney-based leadership and service case studies, hands-on learning exercises and group experiences in the Disney theme parks. This experiential journey will lead to personal discovery, authentic leadership development and the ability to design and sustain high performing leadership teams and service cultures.
New Registration Savings Just Announced!
We’re happy to extend a special $500 savings for you to join us at Creating Magic.
Register by Wednesday, December 17th to lock in your special savings.
Your registration includes:
??         2 days of experiential learning at Hollywood Studios and Epcot Theme Parks
??         3-day Disney Park Hopper Pass
??         Breakfast, lunch and snacks each day
??         A signed copy of Lee Cockerell’s book, Creating Magic 
??         Optional Pre-Workshop Tour: Half Day Disney Backstage Tour of the Magic Kingdom
??         Discounted room rates for those wishing to extend their stay before or after the event
??         And more!
Download the full event details or check out the agenda here: http://bit.ly/1sgi2j9
“William’s energetic presentation style and mastery of storytelling make my books come alive. I highly recommend this workshop for anyone aspiring to create a little magic in life, both personally and professionally.’ – Lee Cockerell
Register by Wednesday, December 17th to lock in your special savings of $500. Register today: http://bit.ly/1sgi2j9  
Cheers,
 William Greenwald & The Creating Magic Team
#CreateMagic15
@TotalCustomer
Customers1stblog.iirusa.com

Save the Date: Creating Magic through Leadership & Service Excellence

Let the Magic Begin…
We are thrilled to invite you to Walt Disney World Orlando for our newest Leadership Experience:
February 11-12, 2015*
Walt Disney World (Orlando, FL)
* Optional Pre-Workshop Tour:
1/2 Day Disney Backstage Tour of the Magic Kingdom on February 10, 2015 (9am – 1pm)
The Windsor Leadership Group has partnered with the producers of NACCM: North American Conference on Customer Management to bring you a two-day “one of a kind” leadership event. All learning will be held within Disney Parks and all participants will be treated to:
  • 2 days of experiential learning at Hollywood Studios  and EPCOT Theme Park
  • 3-Day Disney Park Hopper Pass
  • Breakfast, Lunch & Snacks
  • A signed copy of Lee Cockerell’s book, Creating Magic
  • Optional Pre-Workshop Tour: 1 /2 Day Disney Backstage Tour of the Magic Kingdom
  • Discounted room rates for those wishing to extend their stay before or after the event


Workshop Description

The framework for this learning event is built upon the collaborative efforts of William Greenwald, a leading scholar in the practices of servant leadership, and Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World?? Resort and world renown author of three books: Creating Magic, The Customer Rules, and Time Management Magic. The core constructs of this program draw upon William’s research and Lee’s books, including one of Lee’s major and lasting legacies while serving as EVP of Operations at Disney; the creation of Disney Great Leader Strategies, which was used to train and develop over 7,000 leaders at Walt Disney World.
As simple as they are insightful, the leadership practices and service excellence “Rules” explored and experientially learned in this two-day magical event make this a “one of kind” leadership experience. The teachings have been shown to work in companies as large as Disney and as small as a local coffee shop. And they have been proven indispensable at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers.
This high-impact, highly engaging learning event will be led by William Greenwald. Over the course of two days, William will immerse leaders into the principles of extraordinary servant leadership and Lee’s leadership framework taught at Disney. 
Through the use of self-exploration, Disney-based case studies, hands-on learning exercises, and group experiences in the Disney theme parks, leaders are guided through an experiential journey leading to personal discovery, authentic leadership development, and the ability to design and sustain high performing leadership teams and service cultures! 
Of most importance, leaders attending this event will leave with an evidenced-based roadmap required to “Create Magic”!
Visit the website for more information: http://bit.ly/1CyIGIh
Mention code MAGIC15LI & Save $100 off the current rate. Register today: http://bit.ly/1vc3Erm
“William’s energetic presentation style and mastery of storytelling make my books come alive. I highly recommend this workshop for anyone aspiring to create a little magic in life, both personally and professionally.” – Lee Cockerell
We hope to see you in Disney World!
Cheers,
The Creating Magic Team
Customers1stblog.iirusa.com
@TotalCustomer
#CreateMagic