With the current slow down of the economy, many companies are facing lay-offs due to customers who are not buying their products. One sector not facing this problem is organic foods. Although typical yearly growth of 20-30% has eased, sales of organic food were up 5.6% in December of 2008. Sales are not falling in this category. Customers are sticking to their green products, and are willing to scale back on other products instead of cut out the high cost of organic foods completely.
The dedicated consumers of this market are willing to scale back on other products to maintain a green lifestyle.
What other industries do you see like this one? What other markets sales are remaining consistent throughout this recession? Why are they appealing to consumers?