Tag Archives: online tracking tools

3 Market Research Tools on Facebook

Facebook is a great social network to utilize for market research, but just how exactly do get behind the facebook wall since all of this information isn’t publicized anywhere? I came across this post on About Results Marketing in which they list three market research tools available on the facebook platform. Here they are:

Facebook Lexicon
This service analyzes the amount of times a keyword has been mentioned on Facebook. It’s a great way to see if there is any buzz on a particular subject matter.

Facebook Pages
This is a great tool to get people to join a group around your business. The cool thing here is that once more than 10 people join the group, you’ll start getting ‘facebook insights’ which is demographic details about people on your site.

Taking Demographic Data from Facebook Ads
This involves setting up an ad campaign on facebook, and by doing this you will be able to see how many people there are in a specific demographic that are interested in a subject matter. The post gives an example that you can search for how many 18-24 year olds have SEO or SEM in their profiles.

Take advantage of Facebook for your company’s market research methodologies!

Google Introduces New Service for Ad Buyers

The New York Times reported today that Google is introducing a new service called Ad Planner designed to help media buyers determine websites that their target audiences are interested in. This service will place Google in direct competition with Nielsen Online, and comScore. Google is touting that their main benefit to users will be that it is free. The screen shot for Ad Planner can be found below. Shockwaves have already hit the market space with comScore reporting a drop in their stock price of 22.5% from $21.45 to $6.24. Both Nielsen Online, and comScore in response to the new Google Tool have released statements defining why their companies are still viable. From Nielsen Online, Susan Hickey, head of marketing made this statement about Google Ad Planner, ‘We haven’t seen, in-depth, the tool, but the breadth and depth of our data, we feel that clients pay for that.’ Gian M. Fulgoni, chairman at comScore response was to say ‘If I were a competitor of Google, the last thing I would want to do is use their products.’
While Google has stated that the main difference between their service and competition, is that Ad Planner will be free, there is another competitor, Quantcast, who is questioning the validity of the findings of the aforementioned companies. This new start up, as announced in AdAge, stated that they will be offering a tracking tool that has people-based traffic counts, a cross between panel-based data, and cookie based measurements. Nielsen Online, and comScore currently use panel data, and Google has stated that their information will come from multiple data feeds and licensed information from sources including Nielsen Online.