Dawn Foster recently looked at the interesting topic of focusing too much personal online branding. She states that while online branding is important, don’t overlook the importance of the content provided on the website. She uses several sources such as blogs and Twitter, and has never had personal branding as a focus. She suggests that a strong base of content can change views on the importance of personal branding. What do you think? What have you focused on when you’ve begun to build your brand online?
At The Social Organization, Rachel Happe takes a look at the difference between building a social media site and a social media community. Social media, such as allowing comments to limited conversation around the content, creates communication, but rarely leads to a community of people with the same interests.
Happe cites these as the characteristics for social community: they’re continuous, members gather around a common goal, communities take on various conversations lead by different leaders, and different leaders emerge over time.
Would you add any characteristics to this list?