Tag Archives: online-advertising

This Week In Market Research: 6/29/15 – 7/3/15

Cannes Lions 2015 Social Insights: The top tweets and trends from this year

The Blessing And The Curse Of Big Data: It’s what infrastructure is really for

Gut Check: Are You Using Social Media For Consumer Insights?

Subway Sinks Teeth Into New Marketing Campaign: SMS mobile campaign for local and national from a s single platform

6 Strategies For Marketing Your Retail Business Online

Can Big Data Survive Big Brother Hysteria? Highlighting privacy concerns

Mobile Marketing Trends Dominating 2015: 9 Trends from video ads to tracking ROI

How A $0 Marketing Budget Bought A Fortune In Athlete Endorsements: Mizzen and Main’s story

When To Cut Your Losses On A Marketing Campaign: Marketing is equal parts science and art

Social Listening Hampered By Sentiment Models: An imperfect practice

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

This Week In Market Research: 6/15/15/ – 6/19/15

Big Data Was The Beginning: What Comes Next?

6 Ways To Get More From Data Science 

Individualized Marketing: Myths vs. Reality

Marketing Has A Marketing Problem: 5 Changes marketers need to understand

Big Data Today: High hopes, but short on returns

Why Every Flight You Take Is Obsessively Monitored: From weather to parts to flight plans

Building A Self-Sustaining User Base: How to do it without a marketing base

When Email Marketing Goes Awry: You need your emails to get read

Beyond The Basics: User experience and how it is at the core of every organization

How To Listen On Social: 6 Powerful things you can do

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

This Week in Market Research: 6/8/15 – 6/12/15

Big Data Success Stories: From Carnival Cruises to Dickey’s BBQ

Why Social Media Insights Are A Gold Mine: Content must speak directly to what your audience cares about

4 Areas TO Focus On For Shopper Marketing in 2015

Why Big Data Matters In Finance: Helping average Joe investors make money

Snagging The Best Data Talent: How to find the right candidates

What Is Content Marketing? The mercantile version of thought leadership

The Fast Track To Optimizing User Experience And Visibility: Making it intuitive 

Can Social Media Provide Better Insights Than Traditional Market Research? 4 ways that it can

Mobile Biometrics: The industry may grow to $36.4 billion by 202

This Company Followed The Same Marketing Strategy As Amazon And Apple: See how Dice beat the odds  

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

 

This Week In Market Research: 4/20/15 – 4/24/15

Getting The Most Out of Big Data: Without proper governance, companies are likely to lose out

From Big Data To Big Bets: Food science and examining the data

10 Hottest Digital Marketing Stats Of The Week

Raising Your Content Marketing: 4 Keys to improve your game

How To Make Your Marketing Meme-tastic: Engaging with your consumers

Applying Marketing Tactics To Fraud Detection: Stopping fraud and the fees that come with it for retailers

Bankrupt Aereo Will Have To Pay $950,000 To Broadcasters From Supreme Court Decision

5 Ways To Use Data To Inform Social Media Marketing Strategy

How Intent Data Leads To More Personalized Marketing: Ensuring viewers will respond with delight

Learning From Marvel: Three things marketers can learn

About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He can be
reached at rpolachi@IIRUSA.com.

Free Webinar: Not So Fast – The Benefits of Fast Forward Disabling

Last month at the Media Insights & Engagement Conference, we launched the first annual Case Study Competition. Voted by an audience of their peers, A&E’s Julya Fridman, Vice President, Business Development & Distribution Analytics and Duane Varan, CEO, MediaScience walked away the winners.

If you weren’t able to join us onsite, or if you had to catch an early flight, we’re happy to bring you the full presentation: ‘Not So Fast: The Benefits of Fast Forwarding Disabling’ on Friday, March 20th at 1:00 PM EST.

Reserve your seat now: http://bit.ly/1w7IWeC

Video-On-Demand (VOD) has emerged as a key platform for program monetization by networks and distributors. Although there are clear benefits of disabling fast forward for advertisers, it was not clear what the potential consequences would be for programming and distribution. If disabling fast forward, for example, resulted in viewers having a less engaging program experience or being less likely to use VOD for future viewing, than any potential gains for advertising would be compromised. A&E Networks needed to form their own strategic position on the issue, and commissioned MediaScience to help inform that position.

In this webinar, you’ll hear how A&E and MediaScience worked together to:

??         Demonstrate the potential value to advertisers of disabling fast forward in terms of improving ad impact (i.e. evaluate value to advertisers)
??         Determine whether disabling fast forward had any adverse consequences for viewers in terms of the program viewing experience (i.e. evaluate potential cost to programming)
??         Determine whether disabling fast forward would have any adverse consequences for distributors, such as reducing likelihood of using VOD in the future (i.e. evaluate potential costs to disruptors)
??         Explore whether patterns observed in response to the above three objectives were similar for normal viewing vs. interrupted viewing (where viewers see a part of a program, then return later but are forced to start at the beginning of the program again because their spot in the program is not bookmarked. 

To reserve your spot, register here: http://bit.ly/1w7IWeC

We hope you enjoy the presentation!

Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
digitalimpactblog.iirusa.com

TV is a Key Player in The Future of Media Planning

The Television has been homes for over 60 years and it’s still not time it out just yet. Thanks to the drastically changing ways we consume content these days, TV advertising is at a crossroads: advertisers are now planning integrated TV and online video advertising campaigns.
Today, TV is one of the fastest-moving areas of advertising, with new campaigns aiming to capture the massive opportunity of linear TV, smart-TV, and online video viewers. Advertisers are looking for holistic campaigns that capitalize on the opportunities of engaging with consumers across multiple screens.
According to Videology’s head of global TV strategies, Rhys McLachlan, consumers are there, the data is there, online video has matured as an advertising media, and the foundations for a TV market have been established. He shared with Media Tel some key points that advertisers should know when creating integrating TV ad campaigns.
Consumer habits have changed TV. While conventional TV is still a powerful medium, it is becoming more supplemented by all manner of consumption across a multitude of devices. The majority of viewing experiences are delivered to the consumer over IP, and this means the advertising route to viewers is more sophisticated, dynamic, and trackable.
There is data to create opportunities. Data enables the delivery of the right content at the right time to the right audience. By combining online with TV viewing data, it is possible to create single-source/multi-screen metrics ‘ giving advertisers the statistical and behavioral information they need to deliver campaigns that incorporate TV and are optimized by online.

TV is the future.These are early days for addressable TV as a key element of the media-landscape, but this as a huge opportunity. By making use of data and bolstering that with platform data from the online video space, advertisers can plan their TV buying based on the audience that’s watching a show. 

Online advertising spend to overtake TV ad spend by 2016

Ever since it’s inception, television has been the medium in which most marketers allocate a large percentage of their budget. Perhaps this due to the potential exposure a television ad receives?

Whatever the case, new research from emarketer shows that online advertising spend is expected to overtake TV ad spend by 2016.

Online Advertising Will Overtake TV AD Sales in 2016
by Column Five Media.
Explore more infographics like this one on the web’s largest information design community – Visually.

Social Media Can be Profitable

Mashable recently posted this video in which Bloomberg interviewed Mashable CEO Pete Cashmore, in which he discussed how the blog which was first introduced in 2005 was able to utilize web 2.0 technology to provide 24/7 news coverage of what’s happening on the web and in social media.

The site has many revenue streams including advertising, job boards, and even events. This is just an example of how web 2.0 technology in this day and age has replaced traditional media in the way we receive information. Watch the video below.

European Online Advertising Spending Growth Down in 2009 but Expected to Grow

According to this article in eMarketer the spending growth of online advertising in Europe has fallen in 2009. This information comes from research conducted by IAB Europe, PricewaterhouseCoopers (PwC) and Screen Digest. Even though there was a slight setback in 2009, online ad expenditure is expected to grow in 2010 rising nearly 6.5% year over year, which is still a little sluggish when you compare it to the 21.3% hike in 2008. It is extremely evident that the economic downturn has affected online advertising spending growth. Here’s a chart below that details the change in 2009.

Cashing in on Twitter

For those looking to make extra cash on twitter, Tweetbucks might be your answer. This post on TechCrunch discusses how this startup is hoping to make money for users of Twitter and other social networks. Here’s how it works, Tweetbucks offers thousands of online merchant that offer referral fees, all you have to do is select a product and Tweetbucks will shorten the affiliated link for you. These links can then be added to Facebook status updates, tweets, and friendfeeds.

What’s the likelihood of this catching on since this will most likely be viewed as spam?