Tag Archives: OmniShopper

Key Insights from Omnishopper International 2016

By: Derya
Lawrence, Senior Analyst ‘ Services and Payments at Euromonitor International

Omnishopper
International took place in London in late November 2016, and addressed the
issues impacting the rapidly evolving retailing landscape from the perspectives
of consumers, manufacturers and retailers. This three day event brought
together some of the largest manufacturers in packaged food, electronics and
personal care, alongside grocery and non-grocery retailers and market research
providers, discussing primarily the ways in which commerce is evolving, and
providing practical examples of new methods of information collection that is
made possible through technological developments required to stay ahead of the curve.
Here are four key insights from Omnishopper
International 2016:

Strategising
for the omnishoppers
Commerce is no longer restricted to a
physical outlet. There are now a plethora of commerce facilitators, from
computers to smartphones to consumer appliances to connected cars, all enabling
new ways of shopping and paying. It is important to continuously track and
monitor shopping patterns across the online/offline split to understand how,
holistically, both channels are two sides of the same coin: Shoppers routinely
search online and buy in-store. If they see a better offer at a competitor, or
find a unique proposition at a different banner, they will take their money
there. Because of this dynamic interaction, one of the largest problems for
retailers today is the increase in consumers’ switching between channels and
banners. Thus, in order to acquire new clients, the omnichannel strategy has to
be built around fostering loyalty, through providing a new and better shopping
experience both in store and online.
Embracing
technology
In this mobile-first world, the
possibilities in terms of connecting with the consumer before, during and after
a purchase are endless, though few retailers and manufacturers do it in a
seamless manner. Merchants of all types express a desire to better connect
those dots in order to further other initiatives, such as providing more
meaningful consumer engagement. One highlight in this respect is the arrival of
Virtual Reality technology. VR can not only drive marketing strategies, but can
be used as a tool for consumer engagement for market research purposes.
Traditional research techniques, such as
consumer panels and surveys, have allowed for the collection of strong insight
on the impact of advertising or strategy on growth in specific product groups. Yet,
knowledge on where the market will be growing – and therefore where the
manufacturer should invest its time and money – can be better understood
through embracing new digital means and putting the consumers themselves in the
driving seat. On this note, one of the leading global chocolate manufacturers
shared their insights on how Online Surveys and Communities are helping them
enhance outcomes of marketing campaigns and impulse purchases by allowing
consumers to inform the manufacturers on what products work for them, when they
are more likely to consume certain goods or how likely they are to make a
purchase based on where the product is exhibited on the shelves.
Understanding
consumer behaviour
New digital
technologies allow for the advent of an increasing number of ways to create
more convenient shopping experiences for consumers. Connected appliances,
proliferation of mobile payment methods and a rapid move towards the internet of
things are all altering consumer’s in-store experiences and expectations. Omnishopper
International posed questions and answers on how this evolution impacts
shopping behaviour. If shoppers’ desire for the most time efficient and
convenient experience takes them both to online and offline channels for
different reasons, it is vital to track this behavioural rationale and gather
data for both online and offline to meet changing client expectations.
Once we have an
understanding of the purchasing habits of consumers between online and offline,
an important question is how retailers can intervene in consumer decision making
in order to align consumer behaviour with retailing strategies. For this step,
we are told that the field of Behavioural Economics – led by the likes of
Daniel Kahnemann ‘ that looks at non-rational forces and implicit biases that
condition human choices, is starting to make inroads on marketing and consumer
research. Through this key insight on how and why shoppers interact in the way
they do in a multi-channel environment, understanding the hidden drivers of
purchasing behaviours, retailers can locate the Pivotal Moments where they can make a significant and meaningful
impact on consumers’ purchasing choices.
Future of retail
Due to the
impact of technology, 21st century consumers are increasingly knowledgeable
about what they want and what is on offer. The blurring of sales channels has
contributed greatly to this as shoppers are able to navigate across the
online/offline divide to find the best product for them along the price/quality
spectrum. Now more than ever, from quality of products to pricing, smart
shoppers are more aware and are therefore increasingly purchasing with higher
expectations from retailers and manufacturers. With the availability of more information,
consumers are also increasingly less loyal. In this context, the saying, ‘the
successful retailer is the one that understands what the client wants next’ is
truer than ever.

It Takes a Village to Help Brands Through their Omnichannel Journey

By: Owen
McCabe, Group Solutions Director, Kantar Retail
There’s a well-known African saying that it
takes a village to raise a child ‘ i.e., that a child has the best chance to
grow and become a healthy productive adult if the parents allow their extended
family, neighbours and broader community to contribute to its rearing. I always
liked this saying.  Growing up in small
town Ireland, with lots of relatives living nearby, and local sports clubs
playing such a big part in the community, it rang true to my own experience.
It’s also a saying that rings true when I
reflect on Kantar Retail’s experience over the past 4 years of helping brand
owners take the next step on their Omnichannel/ecommerce journey. Put simply,
the winners tend to be those who have understood that in order to grow and
integrate their infant ecommerce channels, they need to not only upgrade their
parenting skills but also actively allow others to help.  The corollary is also true, all too often, we
find the go-it-alone companies among the strung-out ‘parents’ at the back, overwhelmed
with responsibility for a whole new set of competencies that their companies do
not understand or appreciate (Digital Asset Management, On-Site Media, Search
Optimisation, etc).

In next week’s Omnishopper International
Conference, I will go into more detail on this as well as share some examples.
However, in the meantime here are some of our key observations.
Firstly, the brand owners who are doing the
best job of upgrading their in-house parenting skills are the companies that
aren’t afraid to totally reinvent their marketing and channel management models
to do a better job of engaging with the next generation of connected shoppers.  The common feature across these new models is
the centricity of their focus on the connected shopper journey.
Secondly, the brand owners who are making
the largest omnishopper impact are those who are purposefully forming their own
Virtual Village to raise their eCommerce Child. 
These companies are augmenting or replacing their singular
supplier-buyer relationships with cooperative ecosystems of specialist partners
to better influence conversion across the connected shopper journey.  These specialist partners include the
retailers’ own media groups but also include 3rd parties covering disciplines
such as Content Management and Distribution, Data Analytics, Search Marketing,
Programmatic Advertising, and Digital Shelf intelligence.  At the same time, we see that those who stick
with the status quo are starting to realise that the deck is stacked against
them ‘ that trade relationships without reciprocity are not really
relationships at all. 
In the future, it probably won’t take a
village to raise a child – either in society at large (we already see parents
using iPads as a surrogate babysitter) – or in Omnichannel terms.  We already see companies investing in becoming
more centred and self-sufficient in their focus on the connected shopper
journey.  However,  in
the short term, life on the Omnishopper savannah is a race for Brand Owners to
form their own purpose-built eVillage with the right partners to allow them
survive and thrive in the post-digital world without becoming someone else’s
meal.

See you next week!

Enter to Win 2 Free Passes OmniShopper International in London

Are you a retailer? Do you like free things? Well, submit
your information to win 2 passes to OmniShopper International taking place
15-17 November at the London Marriott West India Quay in London: http://bit.ly/2faOoLA

You will join a roster of leading retailers, FMCG manufacturers and industry
experts from all throughout the European market including:

‘ John Lewis
‘ Samsung
‘ LEGO
‘ Tesco
‘ Harrods
‘ Mothercare
‘ Dreams UK
‘ Shell Retail
‘ Coca Cola
‘ Kimberly-Clark
‘ Barilla France
‘ Beiersdorf
‘ Ferrero
‘ Fjordland
‘ Johnson & Johnson
‘ Mondelez
‘ Nestle
‘ Ontex
‘ PepsiCo
‘ Perfetti van Melle
‘ Strauss Group
‘ Swedish Match
‘ Unilever
‘ Heineken
‘ Philips
‘ And many more!

Visit the website for more information about the full program: http://bit.ly/2aWHmCx

Enter to win here: http://bit.ly/2faOoLA for a chance for you and a
colleague to join 250 like-minded retailers and FMCG manufacturers and
suppliers. Good luck!

We hope to see you in London!

Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopperEvent
Themarketresearcheventblog.iirusa.com

Top 5 Reasons Why OmniShopper is Your Key to Retail Success

With the summer holidays now behind us, are you ready to
book your OmniShopper International ticket?
If you haven’t really thought about it yet, that’s ok.
There’s still time for you commit for 2016. In fact, we’ve come up with a short
list of why OmniShopper is YOUR can’t miss destination for retail success:
1.       Uncover
the Latest Shopper Research Methodologies

Emmanuel Malard, Consumer & Market Insight Manager, Samsung Electronics
details how Samsung validated the use of 360?? virtual reality immersion became
part of the research toolkit for their insights team, and what’s coming on the
horizon.
2.       Integrate
Omnichannel Retail Strategies to Connect

Kantar Retail’s Owen McCabe will provide you with an overview of the
omnichannel ecosystem, and how smart brand owners are effectively connecting
with their consumers by leveraging omnichannel for competitive advantage.
3.       Become
a Great Marketing Leader

With the guidance of Patrick Barwise, Emeritus Professor of Management &
Marketing, London Business School, you’ll learn how to maximize your business
impact and long-term career success by complementing your technical marketing
skills with a range of leadership skills. Plus, get an inside look at the soon
to be released book, The 12 Powers of a Marketing Leader.
4.       Prepare
Your Organization for the Next Data Revolution

Big Data will soon be a thing of the past, at least according to Martin
Lindstrom. What’s next, the seemingly insignificant consumer observations that
will completely transform the way businesses are built and run, soon to be
known as SMALL DATA.
5.       Embrace
Disruptive Trends & Innovations

Henry Mason will show you can get ahead of your customers’ rapidly accelerating
expectations by generating actionable foresight, and relying on the latest
trends and innovations across the retail and media landscapes.
Download the brochure for the full programme: http://bit.ly/2csCgQH
Book your ticket by
Friday, 23 of September and save ??200. Plus, Use code OMNIINTL16BL for ??100 off
the current rate ‘ Secure your spot today! Buy tickets:
http://bit.ly/2csCgQH
We hope to see you in London!

Cheers,
The OmniShopper Team

@OmniShopper

#OmniShopperEvent

Insights as a Vehicle for Influence: Embracing the Omnichannel Customer Journey

By: Amanda Ciccatelli,
Content Marketing & Social Media Strategist, Informa
Insights have become a vehicle for influencing marketing and
ultimately, the world. That’s why next in our Insights as a Vehicle for
Influence series, we sat down with Claire Quinn, principal at Capre Group to discuss
the ever-changing retail space and how to embrace the omnichannel customer
experience.
Here’s what Claire had to say:
How is digital
reinventing retail?
Quinn: For
Millennial ‘digital natives’ and those GenX and Boomers who are early adopters,
digital has reshaped the traditional ‘role sort’ of consumers and
shoppers. Instead, people are shifting between ‘consuming’ modes and
‘shopping’ modes seamlessly, regardless of their physical location. 
Imagine this scenario to demonstrate these shifting
modes:  a young woman views a TV ad showing how a new lipstick will last
all day (consuming mode)’she researches user reviews online with her phone (consuming
mode)’then uses her phone app to check whether her local drug store carries the
brand (shopping mode)’ultimately ordering it for pick-up at her neighborhood
store (shopping mode). She has moved along the full path to purchase -
shifting between consuming and shopping modes – all from the convenience of her
own living room. 
It will be critical to understand the different decisions
people are making at each point along this new path, as well as the right
marketing touchpoints and content to share to drive conversion and reinforce
each purchase decision. 
What can retailers do
better to embrace the omnichannel customer journey and experience?
Quinn: The new
omnichannel world presents a great opportunity for retailers to partner with
manufacturers to successfully meet and exceed consumer/shopper
expectations. Manufacturers are experts in their categories, and can
provide deeper category leadership insights and perspectives than most retailers
can create on their own. And retailers know their shoppers extremely well,
having built incredible capabilities to target and engage their shoppers.
Together, manufacturers and retailers are able to
collaborate in new ways, such as to engage shoppers pre-store, getting brands
on the list of relevant household segments or to reinvent the aisle or
check-out experience, to provide added value to shoppers while driving
incremental impulse purchases. Working together to exceed shopper expectations
provides a triple win for everyone ‘ shoppers, retailers and
manufacturers. 
What are some shopper
insights lifecycle best practices you can share?
Quinn: One of the
most important things insights professionals need to keep in mind when planning
research is to ‘begin with the end in mind.’ Specifically, what is the
business problem you are trying to solve and how will the insights drive action
once the results are in?  
At Capr?? Group, we work with clients to delve into root
cause analysis and create hypothesis-driven assertions to guide research design
as well as post-research analysis and application. This approach helps to
ensure one is thinking through the full insights lifecycle before the Knowledge
Brief is even drafted. 

Want more on this
topic? Attend OmniShopper International this November in London, England. Learn
more here: http://bit.ly/2aSfoLS 

Insights as a Vehicle for Influence: Every Consumer is a Well-Informed Researcher

By: Amanda Ciccatelli,
Content Marketing & Social Media Strategist, Informa
Insights have become a vehicle for influencing marketing and
ultimately, the world. That’s why next in our Insights as a Vehicle for
Influence series, we sat down with Paul Donagher, Managing Director, Market
Strategies. In our conversation, he shed some light on how omnichannel is
impacting retail, how shoppers are shaping the future of retail, where retail
is going in the next five years, and more.
How has omnichannel
impacted retail positively?
Donagher: From a
consumer perspective it has opened a whole range of researching and buying
opportunities, or ‘instants of intent’. The intent has to be on both sides of the
relationship, where both the consumer has the need and the marketer has the
opportunity to have their brand positioned perfectly with the proper
connections planning. Connections planning is really what omnishopping is all about ‘ furthermore, we
believe that the best outcomes for marketers start with a thorough
understanding of consumers both from a category and brand perspective. This can
only be achieved through properly conducted research that uses all of the
attitudinal, behavioral and neuro approaches at our disposal.
What can retailers do
better to embrace the omnichannel customer journey and experience?
Donagher: Our
research shows that the relationship from the retailer side has to meet 3 key
criteria ‘ Seamlessness, Centricity and Experience. We conducted our own qual
and quant research that really narrowed down the requirements for retailers to
these 3 broad buckets.
How are shoppers
shaping the future of retail?
Donagher: The
information is all on the Omnishopper’s
side. They are better informed than ever before’which in itself poses questions
and provides opportunities to retailers.
What are some shopper
insights lifecycle best practices you can share?
Donagher: We
spend a good deal of time trying to illuminate what we call ‘Day in the Life’.
Of course, depending upon the category, the Omnishopper journey and the
constituent path-to-purchase can be weeks or longer, however we use the notion
of a ‘Day in the Life’ to look for the key sequencing that matters to the
brand. The ‘instants of intent’ I mentioned previously have to be uncovered and
the reasons for those instants (needs, motivations etc.) have to be properly
uncovered.
Why is it important
to link digital and physical shopper marketing?
Donagher: That’s
what the Omnishopper demands ‘ the notion of seamlessness I mentioned. The
Omnishopper loves the research capabilities of digital and the in-store benefits
of in-store (shopping with friends, touching the product etc.). From the
research perspective, understanding digital is the big opportunity. We
continually look for those data sources that are ‘organically’ created for us
and were not necessarily created for market researchers. Whether it be big data
or something else, these data exist and we are uniquely placed to capture,
process and analyze them for marketing purposes
How does omnichannel
customer experience impact customer loyalty?
Donagher: We hear
a lot about the lack of loyalty among Omnishoppers. We think that is premature
but that loyalty may have to be redefined as will associated loyalty programs.
How is digital
reinventing retail?
Donagher: Every
consumer is a well-informed researcher ‘ they know what to look for and where
to look for it.
Where do you see
retail moving in the next 5 years?
Donagher: There
have to be more ways for every party in the transaction to be compensated. If I
research on one site but then buy in-store or vice-versa, each party has
performed a service. We hear a lot of discussion on how to make sure everyone
is compensated for their part in the purchase.

Want more on this topic?
Attend OmniShopper International this November in London, England. Learn more
here: http://bit.ly/2aSfoLS

Meet Your OmniShopper International Keynote Line Up

You’ve been charged with uncovering shopper research
methodologies that generate innovative in-store behaviour analysis. To apply
behavioural science to shopper marketing and brand building. And to integrate
omnichannel retail strategies to connect with shoppers at every turn.
It’s not easy, but definitely achievable. OmniShopper
International brings together the world’s leading FMCG manufacturers and
retailers to spark new ideas and inspire revolutionary insights and activation
strategies to win at retail (whether that’s in-store, online or in-home).
OmniShopper International
15-17, November, 2016
London Marriott West India Quay Hotel
London, England
Buy tickets: http://bit.ly/29qH4Yf
The 2016 keynote line-up is filled with industry leaders
prepared to share the secrets to Shopper Centricity, OmniChannel Success, Data
Revolution and more’
??        
Martin Lindstrom, Master Brand Builder & New
York Times Best-Selling Author, Small Data, Buyology,
Brandwashed and BrandSense
??        
Henry Mason, Author, Trend-Driven Innovation,
Managing Director, TrendWatching
??        
Anders Fisker Olesen, Chief Marketing Officer,
System Frugt A/S
??        
Patrick Barwise, Emeritus Professor of
Management & Marketing, London Business School, Co-Author,
The 12 Powers of a Marketing Leader
??        
Nahal Yousefin, Director,
Culture & Engagement, Tesco
??        
John Kearon, Chief Juicer,
BrainJuicer
??        
Jenni Romaniuk, Professor, Ehrenberg-Bass
Institute, University of South Australia,
Author, How Brands Grow Part 2
Download the complete
programme for the full speaker list and session descriptions:
http://bit.ly/29qH4Yf
Fuel your mind and prepare to win at retail this November.
Use exclusive Blog discount
code OMNIINT16BL for ??100 off. Buy tickets:
http://bit.ly/29qH4Yf
Cheers,
The OmniShopper Team
@OmniShopper

#OmniShopperEvent

Virtual Reality in Market Research Today

By: Gina Joseph,
Communication Manager, InContext Solutions

The uses for virtual reality (VR) are growing in leaps and
bounds, and market research is no exception. During their OmniShopper
presentation, InContext
Solutions
‘ Rich Scamehorn and Amy Hebard proved that VR has a place in
research, today and tomorrow.
Right now, virtual 3D simulations through the computer are a
tried and true way of conducting research. Respondents can stream the in-store
simulations from their own computers and provide behavioral and attitudinal
insights for retailers and manufacturers.
Yet virtual reality headsets, such as Google Cardboard, Gear
VR and HTC Vive are beginning to make a splash in the research and marketing
arenas. Only a small percentage of the population actually owns VR headsets,
but companies can still start to think about ways to utilize the technology to
glean in-store insights like never before. How?
Respondents might use a headset to ‘shop’ a virtual store
while at the same time being asked questions and giving their impressions. They
would be able to pick up products using hand tracking, look at them in 360-degrees,
and decide what they want to buy. This is similar to a typical shopalong IDI
interview, but done in a completely virtual space, which means you could
display items that don’t even exist yet, or products with new designs. It could
also be used to create planograms or collaborate on planogram changes across
offices.
Branded experiences were another way companies can measure
and market new products or campaigns. Taking a VR gaming experience that
involves your brand into a store environment could garner interest. Researchers
can use that same VR technology to measure the impact of the VR branded
campaign before it even launches. These types of campaigns could potentially
create a deeper level of consumer engagement, one that will resonate beyond the
experience and into sales.  
The challenge, Rich and Amy said, is to get over the
skepticism and fear of VR, and just try it. The goal is to learn about VR
through experience, and then create experiences that will help you engage with
your shoppers.

Is online qualitative research as effective as in-person research?

By:  Shelley Miller, April Bell Research Group
We’ve had some of our long-term clients wanting to explore
different ways to ‘replicate’ in-person focus groups online. Surprisingly, this
is being driven not only by time and money constraints but also by scheduling
conflicts.  Although in-person qual facilitates
the kind of rapport and connection that is challenging to replicate online, we
also believe conducting online qual can give insight ‘ if you use the right
methodology and platform for the objective.
We currently have a great bulletin board platform (Recollective) we use for gaining
in-depth exploration into consumer’s habits and practices ‘ it’s a great tool
and we use it often as a supplement to in-person.
But finding the right tool to ‘replicate’ an in-person
experience ‘ where stimuli can be shown and feedback can be given in context
requires a synchronous platform (not a bulletin board ‘ asynchronous platform)
So we recently renewed our discovery process to review new
platforms and we were pleasantly surprised by how advanced the technology has
become. Although not perfect, it’s clear that many of them have become more  ‘researcher friendly.’ So, while it can seem
overwhelming based on the number of options available, we found the following
process can help narrow the choices in order to choose the best platform for
your needs.
1.     
Envision
the Experience:
With so many bells and whistles, it’s easy to get swept
away with a lot of the features available. 
We found as we were doing demos, that clarity was found if we focused on
what the experience would look and feel like as we were conducting the
study. 
2.     
Decide: Asynchronous
or Synchronous?
  There are pros and
cons of each but both can be beneficial based on what you are trying to learn.
For example, Asynchronous is great for ‘exploration’ or ‘going deep’ with individual
consumers while allowing flexibility for both the researcher and respondents;
however, the analysis is typically more disjointed and time-consuming.
Synchronous platforms, on the other hand, require a specific ‘meet up’ time.  They work well when you want group feedback
(ex: stimuli) because they allow data to flow in context ‘ and the analysis is
easier.
3.     
Decide:
Text only or Webcam?
  This is an
important step when determining which platform to use because some platforms
are better at conducting Webcam interviews/groups (Intervu by
FocusVision) while others provide a great Text Chat Group feature (Inside Heads and Visions Live).  Again, there are pros and cons to each method
that should be carefully evaluated based on your client team’s wishes. For
example, Text Chat Groups do not allow you to see and hear respondents while Webcam
groups require much more technology requirements.
Creating an ‘evaluation process’ not only helped us identify
the right platform for the need, it also helped us overcome technology
‘overwhelm’ and create excitement for a shiny, new research tool! 

8 Reasons to Be Excited About OmniShopper in Chicago

OmniShopper is less than
2 weeks away! Don’t miss your opportunity to connect with the key players in
your industry and uncover new insights and activation strategies that you can
bring back and champion in your organization ‘ what are you waiting for?
Here are a few of the
top experiences waiting for you at OmniShopper 2016:

1.      
Daniel
Kahneman.
He’s an insights industry legend and Nobel Prize Winner in
Economic Sciences. And he’ll be taking the keynote stage to help you better
understand what shapes consumer decisions. 
2.      
Matchmaking.
Sure, OmniShopper unites hundreds of market research and insights
professionals from the retail industry in one place, but it’s not always easy
for you to connect with the people you need to meet. That’s why OmniShopper has
introduced a NEW matchmaking program to ensure you meet the RIGHT people to
drive YOUR business forward.
3.      
The State
of the Industry ‘ Revealed.
Jet.com and Lowe’s Home Improvement lead the
discussion from a retailer perspective ‘ on creating successful omnichannel
shopping experiences now and in the future ‘ while ConAgra, PepsiCo and
Unilever dive deeper from a manufacturer’s perspective ‘ on driving the new
path to purchase in a world where the consumer is in control.
4.      
The
Shopper Insight Lifecycle.
How is an insight uncovered? What methodologies
should you be using? How do you action the insight? Find out with best
practices from The Hershey Company, SmartRevenue, Wrigley and Capre Group
during an in-depth workshop on Sunday, July 10th.
5.      
The
World’s Most Powerful Consumers ‘ Women.
Bridget Brennan, Author, Why She
Buys, offers powerful insights on the consumer behavior of Millennial women, as
well as techniques on how you can stay relevant to female culture. Millennial
women’s consumer behavior and techniques on how you can break through the
clutter and stay relevant to female consumers.
6.      
Retailer/Manufacturer
Exchange.
OmniShopper brings all the players in the retail space together
for a common goal ‘ to define the future of retail through insight and
activation strategies. Collaboration is key, that’s why we’re giving insights
leaders from manufacturers AND retail the chance to come together to discuss
the new value of insights, new P2P, total store shopability and more.
7.      
Todd
Henry.
Go beyond the insights at OmniShopper. Uncover the secrets to making
your work speak loudly and resonate with others with the help of  the
author of Louder than Words: Harness the Power of Your Authentic Voice. Todd
will share how to uncover, develop and use your authentic voice to connect more
effectively and consistently.
8.      
The
Digital Revolution.
It’s no secret that, like every other industry out
there, digital has changed the game at retail. Seth Shapiro, Principal, New
Amsterdam Media and Adjunct Professor, USC School of Cinematic Arts will
explore how you can leverage digital innovation to expand your global retail
opportunities and grow and prosper in the new retail landscape.
And so, what are you waiting for?! The future of retail
won’t be defined in isolation ‘ make sure you’re a part of the conversation.
Join us in July and tell us @OmniShopper what you’re excited
about right now #OmniShopperEvent.
Use exclusive Blog
discount code OMNI16BL $100 off the current rate. Buy your tickets here: http://bit.ly/295su6e
See you in Chicago!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopperEvent