Tag Archives: omnichannel

Meet Your OmniShopper International 2015 Keynotes

Jumpstart your next best shopper strategies by collaborating
with some of the best in the retail industry at OmniShopper International this
November. Formerly International Shopper Insights in Action, OmniShopper
International 2015 brings you the best mix of leading retailers, brands,
visionaries and thought leaders to arm you with the insight you need to make
your next shopper breakthrough.

Download the brochure here:  http://bit.ly/1Jq1EmA

Introducing Your 2015
Keynotes: 

??        
OmniChannel Experiences
Simon Russell
Director of Operations,
JOHN LEWIS PARTNERSHIP 
??        
Creating Ideas that Matter
Tim Harford
Best-Selling Author
THE UNDERCOVER ECONOMIST 
??        
Shaping Consumer Decisions
Nina Mazar
Behavioural Scientist, Associate Professor of Marketing
ROTMAN SCHOOL OF MANAGEMENT
??        
In-Store Strategy
Pierre Chandon
The L’Oreal Chaired Professor of Marketing-Innovation and Creativity, Director,
Sorbonne Behavioural Lab, INSEAD 
??        
Changing Shopper Realities
Vijay Raj
Vice President, CMI, Research Innovation, Media & Shopper Insights
UNILEVER

And more!

See the full keynote lineup here:  http://bit.ly/1Jq1EmA

Plus, stories to help you rethink the future of retail and shopper realities from:

Carrefour France * Tesco * Philips * Warburtons Limited * British American
Tobacco * Coca Cola Italia * Campofrio Food Group * Coop Danmark * Metro * GSK
Consumer Healthcare and more.

Join us 11-13 November and revolutionize your shopper strategy to win in the
emerging retail landscape.

Use code OMNIPARIS15BL for $100 off the
current rate. Register here: 
http://bit.ly/1Jq1EmA

We hope to see you in Paris! 

Cheers,
The OmniShopper International 2015 Team
@OmniShopper 

The Seamless Model: Evolving Beyond One Size Fits All

By: Gina Joseph,
Communications Manager, inContext
Solutions
 

When
stores and CPGs think about the ways they can engage the customer, many things probably come
to mind: creating compelling in-store signage, using mobile apps, providing
expert customer support, and interacting on social, just to name a few. These
are known as touchpoints; engagement points designed to make sure your shopper
is aware of your brand.
But how do we make all those touchpoints come together in a
seamless way?
Unveiling the people
behind the curtain

At their OmniShopper 2015 conference session, Scott Jeffrey
and Lori Parrett of Interbrand Design Forum talked about the idea of ‘seamless’
shopper experiences. These experiences happen in part because shoppers are
happy and satisfied with a brand, without knowing all the intricacies of why.
They know they are loyal customers or advocates of certain brands and
retailers, but they never have to think about the many factors that go into a
seamless experience.
It’s our job as retailers and CPGs to be the people behind
the curtain, making everything run smoothly.
Omnichannel is the
template, Seamless is using it

The shopper journey is not linear. The reality, as Parrett
put it, is that people bounce in and out of moments where they serve as the
shopper, the customer and the consumer. Having multiple channels to support
these moments it what creates that seamless experience.
As retailers and CPGs, we have to depict the total shopper
journey’in the right moment, with the right message, and at the right place.
How to overcome the
hurdles

So what are the hurdles that appear when we are trying to
create these interactions? And how can we overcome them?
One such hurdle is the question of internal silos’how to
make people realize that just because that’s how they’ve always done things
doesn’t mean it’s the best way. These tentative adopters of new technologies
and ideas can be hard to convince. Knowing the best channels to reach them at
could make all the difference.
Another is data, and how it’s being used. Understanding the
data available for your brand and then using it in a smart or creative way to
engage your customers can make a big difference when it comes to a seamless
shopper experience.
In addition, disruptors (things that pop up in the middle of
a project that derails progress) and crowds (the shear amount of chatter and
noise that gets in the way of your message being heard) are also hurdles to
overcome. Having a plan in place to deal with derailments, and auditing your
touchpoints’putting yourself in the customers shoes to gauge what will interest
them’are both important when thinking about our shopper experience.

The bottom line? A ‘seamless’ shopper experience will vary
by retailer and brand as far as tone, story, and voice: but those who know
their customer will be able to seamlessly create brand advocates.

The Modern Day Shopper Podcast: Dan Mudd

Where is omnichannel going in the future? How has it
changed? How has social media affected retail? These are all questions I picked
Dan Mudd’s brain with recently in an exclusive interview for the upcoming OmniShopper 2015 Conference.
OmniShopper ‘ formerly Shopper
Insights in Action
‘ is the event of choice for the retail industry and has
been for over a decade. Experts from leading retailers and brands break down
the dramatic shifts in shopper behavior and then teach you how to re-define
your shopper strategy to win at retail.
Mudd, international director at Clorox International, who
will be speaking at the upcoming event, shared his thoughts on state of
omnichannel shopping, the biggest changes in retail, the impact of social media
and millennials on retail, and much more.  
So, what’s top of mind for Mudd regarding omnichannel shopping
this year?
‘For me, it really boils down to two things,’ he said. ‘It’s
really about reach and it’s about relevancy. What I mean by reach is that it is
really about ensuring that our brands are offered everywhere the category is
sold and also making sure our communication is at every stop in that shopper’s
journey, which we know is pretty frequent at this point.’
In the last 10 years, the biggest change in retail that he has
seen is crowdsourcing and the idea of ratings and reviews and everyone has a
view on it and the importance of that category and how that is on brand choice.
According to Mudd, the clear benefit and delivery of it at every possible
touchpoint in the shopper’s journey.
‘It has really never been more important and that’s really
the biggest change I’ve seen. Where it used to only be one point, really at
that point of decide in the store, now it’s certainly multiple points with
which a consumer interacts with your brand. That’s the biggest change that I’ve
seen,’ he explained.
Social media has also had a huge impact on retail. Product
rating, reviews and customer experience are way more public with social media. Social
media has really affected how that constant of how we talk about our brand and
how they are marketed.
Where is omnichannel shopping going in the next five years?
According to Mudd, that’s a hard one.  ‘I
could make a lot of money if I could be predictive on it. First is
customization, right? How Omni Channel sources and how they get to — who is
really good at offering the customized products and solutions? They will win in
the long term.’

Mudd’s upcoming session at OmniShopper, ‘How Clorox is
Leveraging Shopper Insights to Drive Global Retail Leadership ‘ A Study from Latin
America and the Middle East’ will take attendees on a journey that begins with
a simple idea right out to a series of step-by-step processes of how to do it. It
culminates with the partnership that is founded in both from a headquarter
standpoint to a country standpoint and then with a supplier standpoint.
Mudd added, ‘What we think about it at our core and core
values is working together to win. It’s about how we bring that value to life
and that resonates through the output.’

Listen to the full podcast
interview below:



powered by podcast garden

Dan will be presenting a session, ‘How Clorox is Leveraging
Shopper Insights to Drive Global Retail Leadership: A study from Latin America
and the Middle East’ at OmniShopper 2015 on
Tuesday, July 21st at 4:00 pm. For more information about Dan’s presentation
and the rest of the OmniShopper program, visit our website: http://bit.ly/1HKKLlc

About the Author:
Amanda Ciccatelli, Social Media Strategist at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignSTEAM Accelerator , Front End of Innovation and The Market Research Event.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

The 5 Biggest Disruptors of Retail

Retail isn’t what it used to be. The traditional retail
environment has evolved into an omnichannel space with digital and mobile
leading the way, and we, marketers and researchers, have no choice but to
follow.
Fortunately, OmniShopper
2015
is addressing this dramatic shift in retail in Chicago this summer. This
event is bringing together all of the key players in the shopper ecosystem to
come together to find out how to thrive in this new retail world.
Here are 5 of the biggest disruptors of retail right now
that you can’t ignore:  
1)     
OmniChannel:
Tony Mardegain, Director of Shopper Insights and Shelley Christianson, Sr.
Manager of Shopper Insights at The Hershey Company will discuss shopper
touch-points – how many, which ones and where to leverage.
2)     
Digital:
Learn how to maximize retail opportunities in a digitally-enhanced future
landscape with Jonathan MacDonald, Trends Expert and Founder of Thought
Expansion Network.
3)     
Mobile:
Learn how to engage your shoppers through mobile and digital with Art
Sebastian, VP of Category Leadership & Shopper Insights at Kraft.
4)     
Big Data:
Hear lessons from the data and digital trenches on winning with your shoppers, suppliers
and your own organization with Keith Colbourn, Former SVP Loyalty & Analytics
at Safeway.
5)     
Millennials:
Learn how to make purposeful connections with Millennials with Neil Howe,
Best-selling Author of ‘Millennials Rising.’
Download the brochure
for the full agenda: http://bit.ly/1ePtxbo
Join your retail partners to uncover the latest strategies,
trends and ground-breaking innovations that will transform your business and
drive the bottom line in the ever evolving omnichannel retail environment.
OmniShopper 2015 will prepare you for this massive retail
disruption and the future of retail.
Use code OMNI15LI for
$100 off the current rate. Register today: http://bit.ly/1ePtxbo
See you in Chicago!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopper15

10 Ways to Be a Better Shopper Marketer

Shopper marketing sure isn’t what it used to be. The traditional
retail environment has evolved into an omnichannel space with digital and
mobile leading the way, and shopper marketers have no choice but to follow. Fortunately,
OmniShopper 2015 is addressing this
dramatic shift in shopper behavior and in turn, the shift in shopper marketing
in Chicago this summer.
Here are 10 ways to be a better shopper marketer according
to OmniShopper:
1)     
Embrace
OmniChannel:
Tony Mardegain, Director of Shopper Insights and Shelley
Christianson, Sr. Manager of Shopper Insights at The Hershey Company will
discuss shopper touch-points – how many, which ones and where to leverage.
2)     
Be
Digital:
Learn how to maximize retail opportunities in a digitally-enhanced
future landscape with Jonathan MacDonald, Trends Expert and Founder of Thought
Expansion Network.
3)     
Tell a
Story:
Participate in a Storytelling workshop led by Kristian Aloma and
Suzanne Cheves from Brandtrust. This workshop will teach you how to engage and
inspire and audience through the power of story.
4)     
Engage
through Mobile:
Learn how to engage your shoppers through mobile and
digital with Art Sebastian, VP of Category Leadership & Shopper Insights at Kraft.
5)     
Put
Influencers to Work:
Eric Rasmussen, VP of Market Research at Groupon 
and Jon Berry, VP of Consumer Trends at GfK will talk about how important
it is to understand today’s highly influential consumers and how to put them to
work for you.
6)     
Be
Empathetic:
Learn about the journey of building a powerhouse home brand
within the walls of Target with Tisha Boarman, Group Manager of Owned Brand
Strategy at Target.
A look at how Target is moving from having
a transactional relationship to a more emotional connection with the guest
through our brand, Threshold.  We will dig into how we consistently and
cohesively support this brand from Team structure, Product development,
Marketing and Guest Insights.
7)     
Utilize
Big Data:
Hear lessons from the data and digital trenches on winning with your
shoppers, suppliers and your own organization with Keith Colbourn, Former SVP
Loyalty & Analytics at Safeway.
8)     
Follow
Trends:
David Tittensor, Category Director, Warburtons Limited will discuss
shopping trends in the UK – answering the call of the omnichannel shopper
through a dynamic category strategy.
9)     
Think
Like a Millennial:
Learn how to make purposeful connections with
Millennials with Neil Howe, Best-selling Author of ‘Millennials Rising.’
10)  
Embrace
Change:
 Scott Jeffrey, Chief
Creative Officer and Lori Parrett, VP of Client Services at Interbrand
Design Forum will talk about the ‘Seamless Model’ ‘ how important it is to
evolve beyond one size fits all.
Download the brochure for the full agenda: http://bit.ly/1LgzXdB
Use code OMNI15BLOG
for $100 off the current rate. Register today:
http://bit.ly/1LgzXdB
See you in Chicago!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopper15

The Future of Retail is Here

Is your shopper strategy prepared to win in this new
emerging retail landscape?

At OmniShopper 2015 you will be granted unscripted access to content,
experiences and learnings that will fast-forward your understanding of total
shopper behavior and prepare you to win in the new retail world.  Download
the brochure to see how: http://bit.ly/1by3kfh

OmniShopper 2015
July 20-22
Radisson Blu, Chicago, IL
Think Differently About Retail And Prepare For What’s Next:
??        
How well do you know the new A (Attunement), B
(Buoyancy), Cs (Clarity) of selling?
Daniel Pink, Best-selling Author, To Sell Is Human: The Surprising Truth About
Moving Others, Drive and A Whole New Mind
??        
What is the hidden potential in modern
technologies that present the greatest retail opportunities?
Jonathan MacDonald, Trends Expert and Founder, Thought Expansion Network
??        
What will the retail world be like when all
college students have grown up with 3D printing?
Jenny Lawton, CEO, MakerBot
Brands, Retailers and their Partners share stories to
prepare you to thrive in the new and future retail world: Walgreens, Unilever,
The Hershey Company, Zappos, Heineken USA, Kraft, Red Bull, SAB Miller, Clorox,
Chobani and more.

See all the 2015 keynotes and speakers
in the OmniShopper 2015 brochure: http://bit.ly/1by3kfh

Experiences designed to disrupt your day job to uncover
valuable insights that will benefit the future business:  Introducing The
Retail Safari & Trend Trek. Join us for a hands-on ethnographic journey that takes you
outside the conference walls and into the vibrant streets of Chicago to explore
current marketplace trends, discover buzzworthy brand endeavors and interact
with insightful experts to uncover the next big trend you need to know
about.  Space is limited so be sure to register early. 

Join us at OmniShopper 2015: Tap into experts to get their opinions on the key
trends shaping the future and gain practical and applicable examples of how you
can revolutionize your shopper strategy to be prepared for the future of
retail.
Use code OMNI15BL for $100 off the current rate. Register today: http://bit.ly/1by3kfh
See you in Chicago!
Cheers,
The OmniShopper Team
@OmniShopper
#OmniShopper15