Tag Archives: Offender profiling

Beyond Age & Life Stage: Using Psychological Profiling to Better Understand Women

Demographics don’t drive her behavior. They are just one
brushstroke in the portrait of today’s women.
In this interactive webinar entitled, ‘Beyond Age &Life Stage: Using Psychological Profiling to Better Understand Women,’ Insights
in Marketing, LLC’s i-on-Women team of experts will discuss how the overreliance
on demographics can lead you astray and how a deeper, more holistic
understanding of your female target can lead to more impactful marketing. On
Wednesday, June 5, 2013 at 1 PM EDT get a sneak peek into i-on-Women’s
psychological profiles of US women and learn how to use these profiles to
create breakthrough marketing.
Join Insights in Marketing as we use industry-leading
research to:
‘             Talk
about the pitfalls of stereotyping based on demographics
‘             Identify
psychological attributes that drive behaviors
‘             Explore
2 of our 5 identified psychological profiles of US women
‘             Demonstrate
the value of psychological profiling through a real-life case study
‘             Provide
tips to elevate your marketing using these profiles
As founder of Insights in Marketing, LLC’s i-on-Women
team, Tinesha has a passion for uncovering insights about her that matter.
Tinesha brings clarity and understanding to the many issues that marketers
struggle to understand when targeting the female consumer.
A true social scientist with a background in psychology,
Chad is a critical member of Insights in Marketing LLC’s i-on-Women team. Chad
specializes in employing creative, female-centric research techniques to
achieve a bigger picture female consumer understanding.
Want to learn more about how a deeper understanding of
your female target can greatly improve your marketing? Register today! http://bit.ly/18LshP8