Recently at The Consumerist, Alex Jarvis wrote in about the exceptional customer experience some had with Nintendo and their broken Wii. The customer had the game consult for two years, and green artifacts starting popping up on the screen when he was playing two specific games. Upon checking on the internet, his warranty was out, but called customer service, and they told him to send his Wii back in with the UPS packaging label they emailed him. When he received the Wii back, he not only had a new motherboard in his consult, but the two games that were malfunctioning as well, at no cost to the customer.
A new article at Marketing Week takes a look at how companies are focusing their market efforts on women. Brands like Motorola, Nintendo, Apple and Ford are creating products specifically to appeal to this half of the market. Ford is releasing a pink Fiesta and Coors is releasing Blue Moon, after seeing success with Coors Light and Kasteel Cru, in the UK, a market where 12% of the female population drink beer.