Tag Archives: Nickelodeon

The Media Insights & Engagement Conference 2015 Executive Summary is Here

This year, The Media Insights & Engagement Conference brought together leaders from the best of the media industry including: ESPN, NBCUniversal, Disney, ABC, Viacom, CBS, Scripps Networks, Turner Broadcasting, Revolt TV, Comcast, Netflix, AMC, Discovery Communications and more. They collectively explored the changing media experience to create better engagement strategies informed by actual viewing behaviors. This event proved to truly be the place to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape, advance new insights and create future partnerships.
The feedback from this year’s event was overwhelmingly positive. Check out what people had to say about it:
‘An awesome conference that provides a once-a-year enclave for researchers looking to share ideas, keep current with trends and learn more than they expected.’ -Theresa Pepe, VP, Ad Sales Research, Nickelodeon Group, Viacom Media Networks
‘The Media Insights & Engagement Conference is one of the most efficient ways to keep on top of (or even ahead of) the rapid and unprecedented changes in the media environment.’ -Jess D. Aguirre, SVP Research & Media Planning, Crown Media Family Networks
‘The Media Insights & Engagement Conference has become the ‘must attend’ event to hear candid and uncensored insights from the top echelon of today’s TV research thought leaders.’ -Robert Miner, President, Miner & Co. Studio
‘The Media Insights & Engagement Conference hit the rare trifecta of an event, topical program agenda, insightful speakers and an engaged audience.’ -Tom Ziangas, SVP, Research & Insights, AMC Networks
From iconic speakers, to brilliant presentations, to collaborative workshops, and unforgettable experiences, download the executive summary of highlights and takeaways from The Media Insights & Engagement Conference 2015: http://bit.ly/1zsXXUg
Overall, this year’s conference was a success. Technology is constantly changing, and The Media Insights & Engagement Conference helped the attending researchers to stay ahead of the curve to be successful in reaching their audiences.
Jim Bono, VP Research, Crown Media Family Networks, wrote: 
‘Our morning keynote speakers were all entertaining, engaging, and a great way to start off each day. Dr. Jeffery Cole, Nir Eyal, Casper Berry and B. Bonin Bough each captivated the room, and in their own humorous way had us laugh, as well as think, as they each shared great insights about media, brands and viewers. Our co-chairs, Tom Ziangas and Jess Aguirre, along with our event producer Rachel McDonald put together a fantastic program, and I am looking forward to next year’s conference in Fort Lauderdale.’
Download the executive summary here: http://bit.ly/1zsXXUg

For more on The Media Insights & Engagement Conference and the latest in media insights, visit our social media channels at any time on LinkedIn, Facebook, Twitter, YouTubeand Blog for more.

10 Things You May Not Know about Binge Watching

Binge watching has become a new norm and the negative connotation of a “couch potato” is fading along with the term itself. The term came from Urban Dictionary and used to refer to watching a TV series on DVD in succession. Now the term has changed to include watching online on sites such as Netflix or Hulu for days on end.

Earlier this year,Theresa Pepe, VP of Ad Sales Research at Nickelodeon, told us, “binge and TSV will continue having an impact on networks.  The overall time it takes to gauge a show or network’s performance no longer fits into a 3 or 7 day window.”

We’re keeping an eye on how binge viewing and marathon TV watching is changing the game for media companies, advertisers and show creators.

The trends and changes in media consumption habits binge viewing, companion devices, social TV, cord cutting, the new watercooler – are challenges you face every day. Not only do you need to understand how media is being consumed, but also how to better engage with consumers on all screens wherever they are watching.

Here are a few things about binge watching you may not realize:

1. 51% of streamers prefer to watch with at least one other person

2. People Average 2-3 hours per session

3. 91% of people admit binge watching is a common behavior

4. One third of people said “binge-watching” is a negative term. This is down from 53% in 2013

5. Americans spend 2.8 hours of free time watching TV which is significantly more than 43 minutes of socializing which is the next closest activity

6. About 670,000 Netflix watchers watched the entire season of “House of Cards” the weekend it came out, about 2% of total Netflix subscribers

7. 79% of viewers say binge watching actually makes the show better

8. 75% of respondents in a survey watched an entire series in 30 days

9. It would take you 6 days and 2 hours to binge watch the entire “24″ series.

10. For every two hours after the first hour of watching TV in a day, you are 44% more likely to die from heart disease or stroke, according to a study

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@iirusa.com.

What’s Key to Foster Interactive Experiences Through Mobile Technology?

More brands are recognizing the need to combine digital technology and personal experiences to effectively connect with consumers.

Giving consumers the ability to take control of their own experiences with brands and be given opportunities to share their experiences within their own social channels is the key.

Trends to watch in media & broadcast?

Samsung Smart TV Talks about the Future of TV ...
Samsung Smart TV Talks about the Future of TV in UK (Photo: samsungtomorrow)

I think binge and TSV will continue having an impact on networks.  The overall time it takes to gauge a show or network’s performance no longer fits into a 3 or 7 day window.

What generational nuances and cultural behavior can be seen or predicted in this new era of media consumption?

User-generated content will continue create celebrities.  Bloggers will get younger and younger. Simultaneous media usage will age up.

What will the TV experience look like in the future?

Any/every screen will be the connection to the consumer.  It is not about ‘TV’.  It’s about content.  The experiences will get deeper and deeper.

About the Author

Theresa Pepe, a media research professional, has managed multiple networks’ research initiatives that focus on cross-platform strategies, putting together research that blends the social media landscape with viewing habits to help better target consumers. In a cluttered environment where planners have a plethora of options, Theresa has spearheaded networks’ efforts to provide specific working information that clearly positions and differentiates networks from competitors, while analyzing options for metrics and the issues shaping audience measurement as the media community continuously transitions to digital broadcasting.

Her strong industry background includes Vice President of Research for Turner Broadcasting’s Young Adults Group, Vice President of Research at Current TV, and Director of Research at A&E and The History Channel where she produced and published AETN’s  Media Planning Guide, which combines the traditional media buy with a profile about the consumer who is most likely to buy a certain product with what kind of program they watch.  She served as Senior Research Department Head at MTV Networks overseeing research for the positioning for Nickelodeon, Nick-at-Nite, TV Land and Spike. Prior to MTV, she was part of CNN Marketing Services/Turner Broadcasting Sales where she produced marketing and research materials to support Turner Broadcasting national sales offices.

She received a B.A. in TV and Radio from City University of New York, Brooklyn College, where she also received a Master of Business Science in TV Programming and Management.  She is an active member of various trade groups as well as a contributing writer for MediaPost.com and the TV Board.

She resides in Old Bridge, New Jersey with her 8 year old son Giovanni.

Live from #TMRE13: Last Wave Millennials Have Great Expectations

‘We’re self-centered, entitled, narcissistic, lazy and
immature, and we are sorry for that. You raised us to believe we are special,’
say a group of Millennials in a video presented by Jane Gould, SVP, Consumer Insights
at Nickelodeon at TMRE 2013 in Nashville, TN this morning. According to Gould, Millennials
were born into a special moment in time, but we shouldn’t blame them for what
they were born into.
First Wave Millennials, born 1982-1987, are characterized as
special, sheltered, confident, team-oriented, conventional, and pressured. Most
First Wave Millennials believe that their Last Wave peers are headed in the
wrong direction. And, Last Wave Millennials, born 1999-2004, are characterized
as more special, more sheltered, more and less confident, more and less
team-oriented, more conventional and both more and less pressured. They feel
even better about who they are than the First Wave Millennials as they were parented
by Gen X parents who have a very different way of parenting than the Baby
Boomers.
Specifically, Last Wavers have a great focus on themselves
than others. They are also happy and content because they have it pretty good (or
adults have it pretty bad).  They are
also in tighter circles of friends as safety is a concern, personal exposure is
limited, and friendship is changed. First Wave Millennials think they are
smarter than any other generation because they have a support group who is
invested in their happiness and success. As a result, they feel like they are
smarter than anyone.
In the mind of First Wave Millennials, Last Wave parents are
indulging their kids too much, are too invested in their kids’ feelings, too
involved in their kids’ lives, and fail to give their kids responsibilities.
It turns out, Last Wave Millennials think they could be
doing more and their parents agree. They are investing in work rather than
play, assuming less responsibility for their things than they think they should
be, less accountable for their actions than they believe is ideal, and are significantly
more dependent on their parents than they think is best.

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at aciccatelli@iirusa.com. Follow
her at @AmandaCicc.