Binge watching has become a new norm and the negative connotation of a “couch potato” is fading along with the term itself. The term came from Urban Dictionary and used to refer to watching a TV series on DVD in succession. Now the term has changed to include watching online on sites such as Netflix or Hulu for days on end.
Earlier this year,Theresa Pepe, VP of Ad Sales Research at Nickelodeon, told us, “binge and TSV will continue having an impact on networks. The overall time it takes to gauge a show or network’s performance no longer fits into a 3 or 7 day window.”
We’re keeping an eye on how binge viewing and marathon TV watching is changing the game for media companies, advertisers and show creators.
The trends and changes in media consumption habits binge viewing, companion devices, social TV, cord cutting, the new watercooler – are challenges you face every day. Not only do you need to understand how media is being consumed, but also how to better engage with consumers on all screens wherever they are watching.
Here are a few things about binge watching you may not realize:
2. People Average 2-3 hours per session
3. 91% of people admit binge watching is a common behavior
4. One third of people said “binge-watching” is a negative term. This is down from 53% in 2013
5. Americans spend 2.8 hours of free time watching TV which is significantly more than 43 minutes of socializing which is the next closest activity
6. About 670,000 Netflix watchers watched the entire season of “House of Cards” the weekend it came out, about 2% of total Netflix subscribers
8. 75% of respondents in a survey watched an entire series in 30 days
9. It would take you 6 days and 2 hours to binge watch the entire “24″ series.
10. For every two hours after the first hour of watching TV in a day, you are 44% more likely to die from heart disease or stroke, according to a study
About the Author:
Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at firstname.lastname@example.org.
More brands are recognizing the need to combine digital technology and personal experiences to effectively connect with consumers.
Giving consumers the ability to take control of their own experiences with brands and be given opportunities to share their experiences within their own social channels is the key.
Trends to watch in media & broadcast?
|Samsung Smart TV Talks about the Future of TV in UK (Photo: samsungtomorrow)|
I think binge and TSV will continue having an impact on networks. The overall time it takes to gauge a show or network’s performance no longer fits into a 3 or 7 day window.
What generational nuances and cultural behavior can be seen or predicted in this new era of media consumption?
User-generated content will continue create celebrities. Bloggers will get younger and younger. Simultaneous media usage will age up.
What will the TV experience look like in the future?
Any/every screen will be the connection to the consumer. It is not about ‘TV’. It’s about content. The experiences will get deeper and deeper.
About the Author
Theresa Pepe, a media research professional, has managed multiple networks’ research initiatives that focus on cross-platform strategies, putting together research that blends the social media landscape with viewing habits to help better target consumers. In a cluttered environment where planners have a plethora of options, Theresa has spearheaded networks’ efforts to provide specific working information that clearly positions and differentiates networks from competitors, while analyzing options for metrics and the issues shaping audience measurement as the media community continuously transitions to digital broadcasting.
Her strong industry background includes Vice President of Research for Turner Broadcasting’s Young Adults Group, Vice President of Research at Current TV, and Director of Research at A&E and The History Channel where she produced and published AETN’s Media Planning Guide, which combines the traditional media buy with a profile about the consumer who is most likely to buy a certain product with what kind of program they watch. She served as Senior Research Department Head at MTV Networks overseeing research for the positioning for Nickelodeon, Nick-at-Nite, TV Land and Spike. Prior to MTV, she was part of CNN Marketing Services/Turner Broadcasting Sales where she produced marketing and research materials to support Turner Broadcasting national sales offices.
She received a B.A. in TV and Radio from City University of New York, Brooklyn College, where she also received a Master of Business Science in TV Programming and Management. She is an active member of various trade groups as well as a contributing writer for MediaPost.com and the TV Board.
She resides in Old Bridge, New Jersey with her 8 year old son Giovanni.
immature, and we are sorry for that. You raised us to believe we are special,’
say a group of Millennials in a video presented by Jane Gould, SVP, Consumer Insights
at Nickelodeon at TMRE 2013 in Nashville, TN this morning. According to Gould, Millennials
were born into a special moment in time, but we shouldn’t blame them for what
they were born into.
special, sheltered, confident, team-oriented, conventional, and pressured. Most
First Wave Millennials believe that their Last Wave peers are headed in the
wrong direction. And, Last Wave Millennials, born 1999-2004, are characterized
as more special, more sheltered, more and less confident, more and less
team-oriented, more conventional and both more and less pressured. They feel
even better about who they are than the First Wave Millennials as they were parented
by Gen X parents who have a very different way of parenting than the Baby
than others. They are also happy and content because they have it pretty good (or
adults have it pretty bad). They are
also in tighter circles of friends as safety is a concern, personal exposure is
limited, and friendship is changed. First Wave Millennials think they are
smarter than any other generation because they have a support group who is
invested in their happiness and success. As a result, they feel like they are
smarter than anyone.
indulging their kids too much, are too invested in their kids’ feelings, too
involved in their kids’ lives, and fail to give their kids responsibilities.
doing more and their parents agree. They are investing in work rather than
play, assuming less responsibility for their things than they think they should
be, less accountable for their actions than they believe is ideal, and are significantly
more dependent on their parents than they think is best.
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big Design, Customers 1st, and ProjectWorld and World Congress for Business
Analysts. She previously worked at Technology Marketing Corporation as a
Web Editor where she covered breaking news and feature stories in the
technology industry. She can be reached at email@example.com. Follow
her at @AmandaCicc.