There is usually a lot of work involved in niche marketing research, and marketers tend to avoid doing it. I came across this post on Web Media Networks that details 3 pillars that marketers must build on when doing niche marketing research. Here they are, enjoy!
- Look for a Proven Market for the Service or Product ‘ You must be sure before entering a niche that people are buying the product or services available. This can usually be done through research companies.
- Make sure the market is willing to pay the price of the product ‘ You want to make sure that the market that exists for your product is willing to spend money to purchase what you are selling. You can find this information through eBay, Amazon, Google, and Forrester Research.
- Find and use the best keywords for your products ‘ Your customers will be using keywords to find your product, and so it is imperative that you select the right keywords.