Tag Archives: new year’s resolution

Our New Year’s Resolution: Focusing on Your Future

We want you to continue to be successful in 2017. In order
to do that, when it comes to business, you need to think about the future
beyond next year.  
We know you are under pressure from your managers to stay
ahead of the curve and always be thinking of the future in your industries. So,
that’s why it’s more important than ever to attend live conferences and events
to hear what the future holds directly from industry leaders.
Here are the events that
will keep you thinking ahead in 2017:

The Media Insights & Engagement Conference
January 31 – February 2, 2017
The Ritz-Carlton, Fort Lauderdale, FL
Use code MEDIA17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gJ4vx4
Marketing Analytics & Data Science
April 3 ‘ 5, 2017
JW Marriott San Francisco Union Square, San
Francisco, CA
Use code MADS17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gJdpKS
FUSE Miami
April 4-6, 2017
Nobu Hotel ‘ Eden Roc, Miami, FL
Use code FUSE17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2h5377e
FEI: Front End of Innovation
May 8-11, 2017
Seaport World Trade Center Boston, MA
Use code FEI17BL for an additional $100 off
Learn more and buy tickets: http://bit.ly/2gFQZbV
June 20-22, 2017
Hyatt, Minneapolis, MN
Use code SHOPPER17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gybsk2
TMRE: The Market Research Event
October 23-25, 2017
Rosen Shingle Creek, Orlando, FL
Use code TMRE17BL for an additional $100
Learn more and buy tickets: http://bit.ly/2gVLDO9
TMRE Digital
With TMRE Digital you can access 27
Sessions from the World’s Leading Insights Event TMRE from the comfort of your own
home or office.
Learn more and download: http://bit.ly/2fRBgt7
Don’t get stuck in the past. Look forward to the future!  
We hope to see you at our 2017 events!

The Knect365 Team

Wearable Use for New Year’s Resolution Weight Loss to increase 20 Percent in 2015

What your New Year’s resolution? I’m sure many of yours,
just like mine, is to lose a few pounds and get in better shape. Well, we aren’t
alone. But, will we keep our resolution throughout the year? According to a new
study The
Psychology of Weight Loss
, no we won’t.
Eighty-three percent of Americans are actually expected to
lose the New Year’s weight loss resolution battle, according to the study on
consumer behaviors conducted by Instant.ly, a consumer insights platform
provided by online market research company uSamp.
“We know wearables were all the rage in 2014, but most
stories in the media focus on telling consumers what the use cases could
be,” said Andy Jolls, CMO of uSamp, in a statement. “For the first
time, the public is reporting that these devices have paid off, but the
staggering gap between those utilizing such tools to reach their goals and
those missing their resolutions all together should tell marketers they need to
do a better job of reaching consumers and educating them about product
To complete the study, Instant.ly polled over 1,000
respondents nationwide to dive into the behaviors and psychologies behind the
commitment to diet and exercise. It shows that by the third week of January, 24
percent of Americans will quit their “get fit” programs, blaming the
inability to resist the temptation of junk food (46 percent) or being spread
too thin with the pressures of family and work (31 percent).
Despite the failure rates, many respondents are looking to
digital devices to help them shed pounds. In 2015, more than 20 percent of
respondents plan to use a wearable fitness band or application to track their
weight loss, while 21 percent who say they’re already using one. The study also
shows that 28 percent of respondents know that their use of a fitness wearable
has helped them reach their fitness goals in the past and they’re looking to it
as a path to success.
Jolls said, ‘Our study yields direct opportunities for
marketers to capitalize on the benefits of gamifying weight loss or better
showcasing a rewards system when dieters hit milestones.”

About the Author:
Amanda Ciccatelli, Social Media Strategist of the 
Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.