Tag Archives: networking

Don’t miss KNect365′s Fall 2016 Event Lineup!

Can you feel it? Fall is in the air, and so is conference
season.
We’re excited to announce our fall 2016 event schedule of 10
Insights, Marketing and Innovation events produced for you to do your job
better.  
Our goal through these events is to inspire, inform, and
connect you with leaders from across industries to see, think, and act
different.
Check out the full
event lineup:

TMRE: The Market Research Event
Boca Raton, FL
October 17-20
Use code TMRE16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjGsUg
The Corporate Intrapreneur Summit
New York, NY
September 8-9
Use code INTRA16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bDaaBs
Foresight & Trends
Miami Beach, FL
September 27-29
Use code FT16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2brD48C
Future of Food Summit
Miami Beach, FL
September 27
Use code FT16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bSbIIn
FEI:Front End of Innovation Europe
Berlin, Germany
October 5-7
Use code FEIEU16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bmcbAW
LEAN Startup in the Enterprise
Hoboken, NJ
October 24-25
Use code LEAN16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bQEqJH
Back End of Innovation
New Orleans, LA
November 15-17
Use code BEI16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjHn79
OmniShopper International
London, England
November 15-17
Use code OMNIINTL16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bjI943
ProjectWorld & World Congress for Business Analysts
Orlando, FL
November 15-17
Use code PW16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bEmcid
FUSE London
London, England
November 30-December 2
Use code PW16BL for $100 off the current rate.
Buy Tickets: http://bit.ly/2bmdNuB
We hope you will join us at one of our events this fall!
Cheers,
The KNect365 Insights, Marketing and Innovation Team

Why 2016 is the Year to Try TMRE

The industry refers to it as ‘the
World’s #1 Insights Event
‘. You may have heard about it, or even considered
attending, but the question’s still on your mind’ why is TMRE the ONE event YOU
NEED to attend?

Unrivaled Inspiration and Application from the Main Stage
TMRE unites an elite group of big thinkers, doers and experts providing you
with the inspiration needed to use insights as a vehicle to COMMAND THE
BOARDROOM (John Mackey, Co-Founder & Co-CEO, Whole Foods Market, Stephen
Dubner, Best-Selling Author, Freakonomics, David Eagleman, Neuroscientist,
Best-Selling Author, Incognito: The Secret Lives of the Brain and more!)

1,300+ Market Research & Insights Executives
It’s more than just quantity at TMRE, it’s the QUALITY of those in attendance ‘
65% of attendees are from the CLIENT-SIDE, making the networking and
connections that much more valuable.

TMRE Matchmaking
It’s all about CONNECTING you with the RIGHT people based on your own unique
interests and needs. TMRE’s new Matchmaking technology allows you to create
your own high performance network based on your specific need and criteria of
who you specifically would benefit from meeting.

The Most Comprehensive Agenda, featuring 120+ content-driven sessions
TMRE’s content review process ensures all 120+ sessions are CONTENT-DRIVEN.
With so much to choose from, never sit in a session that’s not customized to
your specific needs. Walk away with thousands of insights from REAL
PRACTITIONERS who are redefining how research is being done.

And that’s just the beginning. Download
the complete agenda to see all of what TMRE 2016 has to offer:
http://bit.ly/28JaZq5

Use exclusive LinkedIn code TMRE16BL for $100 off the
current rate.
Buy tickets: http://bit.ly/28JaZq5
Cheers,
The TMRE Team
@TMRE
#TMREvent
Themarketresearcheventblog.iirusa.com

Insights, Marketing & Innovation 2016 Event Line-up


FUSE
Designing Brands
with Purpose
April 4-6, 2016
Nobu Eden Roc, Miami, FL
The pressure to connect consumers and brands is more
meaningful than ever before. Those who can make the connection are thriving and
those who cannot are fading away. FUSE is the only event focused on design as a
strategic force in your quest to build brands and businesses that connect
beyond compare with consumers.
Use code FUSE16BL for $100 off the current rate.
Insight Immersion:
NYC
The New Value
April 20-21, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
business. 
FEI: Front End of
Innovation
Inspiration Needs
Execution
May 10-12, 2016
Seaport World Trade Center, Boston, MA
FEI is a conference that senior level R&D,
Innovation, and Product Development executives rely on to thwart the growing
threat of disruption by non-traditional competitors. Large organizations are
under fire to be more agile and opportunistic in their approach to innovation,
adaptation, and disruption. That’s why the 2016 curriculum is designed to help
systematically tackle the innovation process- from ideation through execution-
in order to capture immense innovation.
Use code FEI16BL for $100 off the current rate.

The New Face of Consumer Insights: TMRE
in Focus
Are You Ready for
the New Face of Consumer Insights?
May 23-25, 2016
Ritz Carlton, Marina Del Ray, CA
The producers of TMRE: The Market Research Event arm you
with the new processes, procedures, frameworks and skillsets you need to remain
competitive and relevant. Rethink how your insights teams are structured, how
the back end and operations of research must evolve and harness game-changing
skills to deliver value both internally and to end customers.
Use code INSIGHTS16BL for $100 off the current rate.

Marketing Analytics & Data Science
Unlock Opportunity
and Growth
Jun 8-10, 2016
Hilton, Financial District, San Francisco, CA
The Marketing Analytics and Data Science conference is an
inaugural conference that demonstrates how to deploy marketing analytics and
data science to drive business forward. The conference offers a unique platform
for experts across industries to learn, collaborate and share best practices in
data science, IoT, marketing analytics, and more.
Use code MADS16BL for $100 off the current rate.
Insight Immersion:
NYC
The Internet of
Everything
June 15-16, 2016
Join a select group of brand and agency leaders, and dive
deep into an experience of consumer culture that will inform, inspire and
energize you.  We take you into the vibrant streets of New York City
to explore current marketplace trends, discover buzzworthy brand
spaces, interact with insightful experts, participate in unexpected
experiences and uncover valuable insights that will dramatically benefit your
OmniShopper
Insight &
Activation Strategies that Define the Future of Retail
July 10-13, 2016
Radisson Blu, Chicago, IL
OmniShopper 2016 is a world-class experience focused on
how to translate shopper insights into dramatic growth opportunities for your
business – anticipate and predict the future, generate fresh insights, create
seamless and connected brand experiences along the complex shopper journey and
increase basket growth at every opportunity – in-store, mobile and online.
Use code OMNI16BL for $100 off the current rate.

Foresight & Trends
Save the Date: September 27-19, 2016
Foresight and Trends is for those within innovation, strategic
planning and insight that are charged with setting the vision for their
department and the overall business. FT explores macro trends that are/will
impact all industries and reveals how companies are converting these trends and
global shifts into something ACTIONABLE.
TMRE: The
Marketing Research Event
Connecting You to the Best in Insights from Around the
World
October 17-20, 2016
Boca Raton Resort & Club, Boca Raton, FL
Translating insights into bottom line impact and
demonstrating the NEW business value of research is the holy grail. Level up
your skillset and ensure insights remain indispensable to your business.
Seismic shifts are banging at your door. Drive your future and shape the
industry’s future at TMRE: The Market Research Event.
Use code TMRE16BL for $100 off the current rate.
We hope to see you at one of our conferences in 2016!
Cheers,

The IIR Insights, Marketing & Innovation Team

This Week In Market Research: 10/26/15 – 10/30/15

Networking. Yes, I know it’s a word that can often elicit a nervous response from those on the receiving end. ‘What should I wear? Who do I talk to? How do I tell them what I do? Wait’. What DO I do’? Ah, indeed this word can even get you questioning just what it is you do. But it doesn’t have to be this difficult does it? According to an article on Fast Company this week, there are four things you should keep in mind when networking that will shake those nerves. 1. Pay attention to body language. ‘Glance down at their feet to see if they are still facing towards you. If they’re not, she says, it’s a sure sign they want to move on.’ 2. Keep track of timing. Start practicing what a 30-60 second exchange should feel like. Too often, once we get going, we don’t realize how long we’ve been speaking. 3 and 4 remind you to focus on the person that you’re talking to rather than you and also be ready with some interesting stories. If you think about it, a good story is enough to keep someone engaged long enough to actually get to know a little bit more about you and your personality. I highly recommend reading the full article to learn more about the ways you can improve your networking. 

According to an article released on Ars Technica this week, Apple Pay adoption growth has slowed in recent months. The data, released from a market research company called Phoenix Marketing International, is based off of a survey sent out to people who identified as financial decision makers. ‘In February, four months after Apple Pay launched, 11 percent of respondents said they had signed up for Apple Pay. But by September, the number of respondents who had signed up for Apple Pay had only increased to 14 percent.’ The article does note that the decline in some of these numbers could potentially be attributed to the fact that Apple Pay only works on iPhone 6 or later models. This research also tells us that a slight majority of people using Apple Pay are between the ages of 33 and 48 while 42% are between the ages of 18 and 32-years-old. This article is a fascinating read because it explores a lot of the possible explanations for the decline in growth with Apple Pay. If you are interested in reading the full article click here
This week, Forbes wrote an article that discusses DX Marketing firm’s decision to move their database to the cloud in order to receive faster consumer insights. Along with this move, the firm was able to avoid the expense of hiring a new IT staff and buying new infrastructure. ”By reducing the project’s IT budget, we could actually hire some really top-grade analytics talent,’ DX Marketing President Ray Owens says. ‘So we went out and hired our own data scientist.’ The 14-year-old company does marketing creative work, prints and distributes direct marketing material, and crafts marketing strategies for clients, such as when to use digital, search, or radio advertising channels.’ By taking advantage of the cloud the firm is now able to get faster speed to the market and gain higher quality marketing insights. A lot of talk has gone around about the cloud and how it can work multilaterally, but this is just one added benefit to the marketing industry in gaining better consumer insights.
Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com

Community 2.0 West Coast Meetup

Do You live in the SAN FRAN area?

Would you like to meet with your peers in an environment conducive to ideation and networking? Would you care for a couple cocktails to top it off? Find out more about how YOU can join the industry’s best social media experts May 12 at the Palace Hotel, at 5:30pm.

To RSVP, visit our meetup page!