In a recent article at Slate, they reveal that when Netflix opened for streaming business in Canada, 10% of Canadians visited the webpage. In the United States, at peak internet usage hours, it accounts for 20% of traffic. It is not yet available yet to the rest of the world, but how will bandwidth hold up?
Netflix clearly found the sweet spot of their consumers. In addition to streaming much of their video collection, they made deals with major television and movie distributors to increase their offerings to consumers. What can your company learn from what Netflix has done? They found what their consumers wanted, and offered it to them. What can you do to increase the satisfaction of your customers?